Dionna Nelson
Atlanta,GA
Summary
Dynamic General Manager leveraging analytical skills to drive strategic decisions and enhance operational excellence. Recognized for fostering team leadership and cultivating a positive workplace culture, resulting in improved employee engagement and customer satisfaction. Committed to training and coaching for continuous growth and development.
Overview
14
14
years of professional experience
Work History
General Manager
Vuori
Charleston, South Carolina
06.2025 - Current
- Analyzes sales data to identify trends in a new market, guiding strategic decisions.
- Fosters positive workplace culture through team-building activities and effective communication.
- Coordinates cross-departmental meetings to align goals and facilitate updates.
- Fosters a positive workplace culture through team-building activities and communication.
- Coaches and mentors employees by offering constructive feedback and taking interest in long-term career growth.
- Empowers staff growth through targeted goal setting and regular training yielding 3 internal promotions
Assistant Store Manager
Vuori
Washington, District of Columbia
07.2023 - 06.2025
- Collaborated with SM to hire and train associates aligning with company core values
- Supported and oversaw BOH operations with BOH Lead to ensure shipment, transfers, flip preparation and other BOH tasks are completely timely and efficiently
- Built strong relationships with team and customers through daily check-ins and exceptional customer service
- Cultivated a space of learning and development through feedback conversations and follow-up
- Contributed to brand culture and engagement during new store openings with TRTS team
Store Manager
New Balance Athletic Shoes
06.2017 - 05.2023
- Successfully exceeded sales goal year over year through training, development, and communicating product needs
- Oversaw day-to-day operations, ensuring team members understood goals and tasks to achieve success
- Communicated business needs to district and mall management, aligning strategies to enhance store revenue
- Consistently reviewed P&L reports to monitor store’s standings
- Analyzed traffic trends to create store schedule, highlighting peak hours and consistently staying under payroll percentage while meeting business needs
- Fostered an environment of learning, growth, and self-development through one-on-one training and performance conversations
- Administered monthly staff meetings, communicating previous month’s recap, store updates, and succession plans
Assistant Store Manager
New Balance Athletic Shoes
06.2012 - 06.2017
- Served as store manager for 4 months, overseeing staff throughout entire Thanksgiving and Christmas holiday season upon promotion to assistant store manager.
- Collaborated in weekly Store Manager conference calls to analyze previous week’s strengths and opportunities, contributing to overall business strategy
- Ensured operational excellence by always maintaining an LPI Audit score above a 95%
- Worked strategically with merchandising team to analyze and revamp assortment of which ultimately increased conversion from a 9% to 22%- resulting in the store winning 'Top Store Conversion' for three consecutive years
- Visually changed store’s layout every two weeks to create excitement surrounding apparel which contributed in the store being awarded 'Apparel and Accessory MVP' three years in a row
- Analyzed store budget, payroll percentages, and conversion to complete monthly staffing schedule.
- Formulated performance appraisals for direct reports over six-month and annual periods, emphasizing past accomplishments and future development plans.
Skills
- Strategic planning
- Operational excellence
- Team leadership
- Training and coaching
- Problem solving
- Analytical skills
- Effective communication
Timeline
General Manager
Vuori
06.2025 - Current
Assistant Store Manager
Vuori
07.2023 - 06.2025
Store Manager
New Balance Athletic Shoes
06.2017 - 05.2023
Assistant Store Manager
New Balance Athletic Shoes
06.2012 - 06.2017