Disha Khulbe
Rochester,NY
Summary
Goal-oriented marketing analyst with a creative mind in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Open-minded individual who takes on challenges to make lasting impact on company and customer success.
Overview
2
2
years of professional experience
Work History
Business Development & Marketing Associate
Tungsten Studio Lighting Design
Noida, India
12.2019 - 06.2020
- Collaborated with lighting/architectural designers on projects such as Ramada by Wyndham, Udaipur
- Generated $80,000 in profits through effective networking and marketing strategies to land 5 new projects
- Created printed marketing materials designed to drive campaigns and made submissions for Lighting Design Awards 2019
- Built and strengthened strategic relationships with vendors, architects and leading lighting partners in Australia, namely 2B Designed and Architectural Lighting Design
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors
Digital Marketing Strategist
Hotel Corbett Radiance
Nainital, India
06.2018 - 11.2019
- Measured and evaluated brand digital performance to present weekly findings to management
- Monitored online trends, conversations and innovations to optimize strategies
- Led and organized events to increase customer footfall by 50%
- Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement
- Identified appropriate marketing channels and target customers for campaigns
- Monitored impression data and made adjustments to marketing campaigns, resulting in 25% increase in bookings
Education
Master of Science - Marketing Analytics (A STEM-Certified Program)
Simon Business School, University of Rochester
Rochester, NY05.2022
Bachelor of Arts - English
Maitreyi College, University of Delhi
New Delhi05.2018
Skills
- R, Python, SQL, Tableau, Google Analytics
- Spreadsheet Modelling
- Analytical Thinking
- Statistical Analysis
- Data Visualization
- Presentation Skills
- Marketing Strategies
- Social Media Management
- Content Marketing
Volunteer Experience
Teach for India - New Delhi, India
Project Aazadiyan | Project Head (July 2017 to October 2017)
- Teaching dance choreographies and life skills to public high school students from low income families
Timeline
Business Development & Marketing Associate
Tungsten Studio Lighting Design
12.2019 - 06.2020
Digital Marketing Strategist
Hotel Corbett Radiance
06.2018 - 11.2019
Master of Science - Marketing Analytics (A STEM-Certified Program)
Simon Business School, University of Rochester
Bachelor of Arts - English
Maitreyi College, University of Delhi