Summary
Overview
Work History
Education
Skills
Certification
Reasearch Experience
Languages
Timeline

Diva Shah

Berkeley

Summary

High-achieving and driven UC Berkeley student with a strong background in Economics and Cognitive Science. Interned at Autodesk and Deloitte, gaining valuable insights into the business world. Successfully applied knowledge as Vice President of Behavioral Economics to drive impactful results. Maintaining a 3.8 GPA, recognized as an International Regents and Chancellor's Scholar. Passionate about making a difference at the intersection of business, design, and global storytelling.

Overview

5
5
years of professional experience
1
1
Certification

Work History

University Counselor

Self Employed Web
08.2022 - Current
  • Developed comprehensive academic plans for students, resulting in higher graduation rates and overall success.
  • Mentored 10+ students through the college admissions process, leading to acceptances at 30+ top universities.

Vice President

Behavioral Economics Association at Berkeley
08.2022 - Current

● Led consulting projects primarily for market research and product development for large and innovative tech companies integrating behavioral economics into product design.

● Spearheaded a new product management initiative for a gaming company and a multi-national FMCG company applying behavioral insights to UX strategy.

● Led and organized 30+ presentations to audiences ranging from students to UC Berkeley faculty and industry leaders on behavioral economics applications in tech, finance, and consulting.

Founder

Mwangaza Stories
08.2020 - Current

● Built a media platform that reached 100k+ viewers, sharing success stories from East and South Africa.

● Managed a team producing multimedia content, securing partnerships with media organizations such as BBC, Citizen TV, African Arguments amongst others

Collaborated with the BBC on articles

Campus Ambassador

08.2023 - 05.2024
  • Organized private and public events on campus for college community.
  • Supported campus events to increase student engagement and promote campus-wide initiatives.

Investment Manager

Global Investors at Berkeley
08.2023 - 05.2024

● Managed an equity portfolio of USD 500,000 achieving a +5% Alpha to the S&P 500.

● Built financial models and performed due diligence, influencing asset allocation strategies.

Intern

Deloitte Consulting
05.2023 - 08.2023

● Conducted industry research and financial modeling, contributing to data-backed strategic decisions.

● Assisted in client presentations and workshops for strategy development.

● Used SQL and Excel to analyze datasets and provide actionable insights.

Intern

Autodesk, Inc, Marketing Spend Data Mart
05.2023 - 08.2023

● Conducted user research and usability testing to enhance Autodesk's education-to-industry platform, increasing user retention by 25%.
● Designed and prototyped UX workflows that reduced onboarding friction by 40%.
● Led usability studies with 50+ participants, implementing design changes that improved task efficiency by 30%.
● Developed Figma-based design systems, standardizing UI components for student users.

Education

B.A. - Economics and Cognitive Science

University of California, Berkeley, Berkeley, CA
05.2026
  • International Regents and Chancellor’s Scholar
  • GPA: 3.8/4.0

IB Diploma -

International School of Kenya
05.2022
GPA: 42/45 points

Skills

  • Data analysis
  • Advanced Financial Modeling
  • User-Centered Design
  • Market research
  • Skilled in Data Analysis Tools and Design Software
  • Usability Testing Proficiency
  • UX/UI Proficiency
  • Competitive Market Assessment
  • Engaging Public Speaking
  • Team Leadership

Certification

  • BCDI (Berkeley Certificate in Design and Innovation)
  • SCET (Sutdarja Center for Entrepreneurship and Design)

Reasearch Experience

Research assistant to Prof. Clayton R. Critcher; Director, Berkeley Haas Behavioral Lab. Haas School of Business | January 2023 - May 2023

● Conducted research on forecasting, politics, consumer behavior, and morality.

● Executed data analysis and experimental design, ensuring statistical robustness.

Languages

Spanish
Full Professional
Swahili
Professional Working
Gujarati
Professional Working

Timeline

Campus Ambassador -
08.2023 - 05.2024
Investment Manager - Global Investors at Berkeley
08.2023 - 05.2024
Intern - Deloitte Consulting
05.2023 - 08.2023
Intern - Autodesk, Inc, Marketing Spend Data Mart
05.2023 - 08.2023
University Counselor - Self Employed Web
08.2022 - Current
Vice President - Behavioral Economics Association at Berkeley
08.2022 - Current
Founder - Mwangaza Stories
08.2020 - Current
International School of Kenya - IB Diploma,
University of California, Berkeley - B.A., Economics and Cognitive Science
Diva Shah