Summary
Overview
Work History
Education
Skills
Timeline
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Dominic Lattanzi

Walnut Creek,CA

Summary

Assistant Project Manager with a proven track record at Thizzler on the Roof and through creating own business (Nor Cal Next Up). Has experience working in the social media side of the music industry for four years and is going to keep going. Excelled in collaborative environments, ensuring seamless communication and innovative marketing strategies by analyzing trends in the market and taking action.

Overview

5
5
years of professional experience

Work History

Assistant Project Manager

Thizzler on the Roof
03.2021 - Current
  • Gathered weekly statistics for clients project (album) releases to create a gameplan based on the highest performing songs
  • Sourced news stories relevant to the market and created posts daily for social media using Adobe software's to help maximize social media presence
  • Met with executives weekly to provide ideas revolving clients musical releases, insured that the releases were marketed by using tools such as Spotify for Artists to "pitch" songs and get clients placements
  • Analyzed the market weekly to identify new viral musicians and trends to present to the team in order to obtain potential new clients

Owner

Nor Cal Next Up
02.2020 - Current
  • Identified a gap in the market (Promotion for underground musicians in Northern California), and created a social media presence through posting relevant topics daily, building up over 33,000 followers on Instagram in about four years
  • Attended events weekly to further expand my network and pursued interviews with artists to create consistent content for YouTube
  • Worked and communicated with artists, major label A&R's and artist managers to formulate marketing strategies for promoting certain artists
  • Managed email's and inquiries to keep a consistent flow of income
  • Used software's such as Final Cut Pro, Adobe Premiere and Photoshop to edit social media posts and YouTube videos

Education

Bachelor of Arts - Media And Cultural Studies

University of Riverside, CA
Riverside, CA
12.2021

Associate of Arts - Communications

Diablo Valley College
Pleasant Hill, CA
05.2019

Northgate High School
Walnut Creek, CA
05.2016

Skills

  • Instagram
  • Short Form Social Media Content (TikTok, Reels, Shorts, etc)
  • YouTube SEO
  • Final Cut Pro
  • Adobe (Premiere & Photoshop)
  • Database entries
  • Utilizing social media and the internet to research specific people / incidents / topics
  • Project Analysis
  • Project Reporting
  • Remote work applications (Later, Asana, Slack, Homebase, Notion)

Timeline

Assistant Project Manager

Thizzler on the Roof
03.2021 - Current

Owner

Nor Cal Next Up
02.2020 - Current

Bachelor of Arts - Media And Cultural Studies

University of Riverside, CA

Associate of Arts - Communications

Diablo Valley College

Northgate High School

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Dominic Lattanzi