Dominic Merlina
Indianapolis,IN
Summary
Established marketing professional with a proven track record in delivering efficient results, adept in strategic problem solving and collaboration. Expertise in managing multi-million dollar budgets, driving significant ROI improvements, and leveraging media analysis for optimization. Demonstrates strong communication skills and a results-driven approach to marketing strategy and campaign execution.
Overview
5
5
years of professional experience
Work History
Campaign Manager
The Basement
02.2022 - Current
- Plan, execute and manage multi-million dollar budgets to run omni-channel campaigns across marketing funnel to deliver on key success indicators for clients.
- Solve complex client problems and develop creative marketing strategy that is backed in research and data to deliver actionable insights.
- Conduct thorough campaign analysis pre, during and post to identify successes, areas for improvement, and key learnings for future initiatives.
- Establish effective communication channels among cross-functional teams leading to seamless collaboration during campaign development process.
- Drive efficient ROI on lead focused campaigns that led to large budget increases YOY.
Digital Communications Coordinator
Indianapolis Colts
04.2019 - 01.2022
- Created comprehensive reports on digital communication efforts, providing insights into areas of success and opportunities for improvement.
- Managed all web advertisements through Google Ads Manager and develop analytical reports for sponsors.
- Developed content strategy across all Colts digital channels (web, app, mobile) and worked with all content creators to maintain and execute a full content calendar.
- Created and implemented full SEO strategy across full suite of digital properties.
Education
Bachelor of Arts - Strategic Communications
Butler University
Indianapolis, IN05.2017
Skills
Strategic Problem Solving
Media Buying
Communication
Media Planning
Resourcefulness
Budget Management
Collaboration
Media Analysis/Optimization
Timeline
Campaign Manager
The Basement
02.2022 - Current
Digital Communications Coordinator
Indianapolis Colts
04.2019 - 01.2022
Bachelor of Arts - Strategic Communications
Butler University
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