Summary
Overview
Work History
Education
Skills
Timeline
Generic

Dominic Merlina

Indianapolis,IN

Summary

Established marketing professional with a proven track record in delivering efficient results, adept in strategic problem solving and collaboration. Expertise in managing multi-million dollar budgets, driving significant ROI improvements, and leveraging media analysis for optimization. Demonstrates strong communication skills and a results-driven approach to marketing strategy and campaign execution.

Overview

5
5
years of professional experience

Work History

Campaign Manager

The Basement
02.2022 - Current
  • Plan, execute and manage multi-million dollar budgets to run omni-channel campaigns across marketing funnel to deliver on key success indicators for clients.
  • Solve complex client problems and develop creative marketing strategy that is backed in research and data to deliver actionable insights.
  • Conduct thorough campaign analysis pre, during and post to identify successes, areas for improvement, and key learnings for future initiatives.
  • Establish effective communication channels among cross-functional teams leading to seamless collaboration during campaign development process.
  • Drive efficient ROI on lead focused campaigns that led to large budget increases YOY.

Digital Communications Coordinator

Indianapolis Colts
04.2019 - 01.2022
  • Created comprehensive reports on digital communication efforts, providing insights into areas of success and opportunities for improvement.
  • Managed all web advertisements through Google Ads Manager and develop analytical reports for sponsors.
  • Developed content strategy across all Colts digital channels (web, app, mobile) and worked with all content creators to maintain and execute a full content calendar.
  • Created and implemented full SEO strategy across full suite of digital properties.

Education

Bachelor of Arts - Strategic Communications

Butler University
Indianapolis, IN
05.2017

Skills

Strategic Problem Solving

Media Buying

Communication

Media Planning

Resourcefulness

Budget Management

Collaboration

Media Analysis/Optimization

Timeline

Campaign Manager

The Basement
02.2022 - Current

Digital Communications Coordinator

Indianapolis Colts
04.2019 - 01.2022

Bachelor of Arts - Strategic Communications

Butler University
Dominic Merlina