Don Cooper
Gresham,OR
Summary
Goal-oriented manager with distinguished experience in auto industries and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent. Serviced-focused General Manager dedicated to delivering positive customer experiences to promote loyalty and repeat business. Orchestrates optimal resource utilization to handle expected operational needs. Sales leader with sound judgment, good planning abilities and interpersonal communication strengths.
Overview
24
24
years of professional experience
Work History
Sales Manager
Swickard Toyota
Gresham, OR
11.2023 - 09.2024
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
- Coached and counseled around 25-30 sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Built relationships with customers and community to establish long-term business growth.
General Manager
Ron Tonkin Hyundai
Gresham, OR
10.2018 - 02.2023
- Created Great Culture at dealership. ( Brought closeness between Sales dept. and Service dept.)
- Introduced new methods, practices, and systems to reduce turnaround time.
- Analyzed market trends and competitor activities to create competitive advantages.
- Worked with Service and Parts to help set goals/and maintain profitability.
- Developed and implemented strategies to increase sales and profitability.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Priced New and Used vehicles Based off of Market trends ( Vauto)
- Increased CSI at or above National Average
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Assisted in recruiting, hiring and training of team members.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth. ( Forecasted )
General Sales Manager/New Car Manager
Ron Tonkin Hyundai
Gresham, OR
06.2016 - 09.2018
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
- Improved overall customer buying experience to safeguard dealership revenue.
- Promoted new and used vehicle sales to exceed dealership volume, gross profit and customer expectations.
- Recruited, hired, trained and managed sales team to set, achieve and exceed sales goals while controlling expenses and exceeding profit and CSI objectives.
- Ordered and maintained suitable inventory of new and pre-owned vehicles to achieve volume and gross profit objectives.
- Leveraged Leads, CDK, DealerTrack, CUDL, AutoTrader, TrueCar, vAuto, KBB and other resources to drive new and used car sales.
- Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
- Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
- Utilized metrics to modify low-performing sales and marketing programs and plans to increase effectiveness.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Negotiated favorable trade-in values, contributing to an optimized pre-owned inventory selection.
- Built relationships with customers and community to establish long-term business growth.
Ron Tonkin Chevrolet
Sales Manager
Portland, OR
04.2014 - 06.2016
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales strategies.
- Supervised sales team of 12 people, stepping in to support employees and deliver smooth sales processes for clients.
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
New Car Manager
Ron Tonkin Dodge
Gladstone, OR
02.2001 - 05.2013
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
- Coached and counseled around 25-30 sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Built relationships with customers and community to establish long-term business growth.
Education
Mt. Hood Community College
Gresham, ORHigh School Diploma -
David Douglas High School
Portland, OR1996
Skills
- Multitasking Abilities
- Decision-Making
- Attention to Detail
- Excellent Communication
- Great team Leader/ Motivator
- Verbal and Written Communication
- Leadership
- Coaching and Mentoring
- Staff Motivation
- Profit and Loss
- Market Analysis
- Staff Development
- Inventory Control
- Recruitment
References
Brent Behboodi
503-407-8002
Was my GM for many of years
Crystal Finley
971-276-4961
Santander Rep
Timeline
Sales Manager
Swickard Toyota
11.2023 - 09.2024
General Manager
Ron Tonkin Hyundai
10.2018 - 02.2023
General Sales Manager/New Car Manager
Ron Tonkin Hyundai
06.2016 - 09.2018
Ron Tonkin Chevrolet
Sales Manager
04.2014 - 06.2016
New Car Manager
Ron Tonkin Dodge
02.2001 - 05.2013
Mt. Hood Community College
High School Diploma -
David Douglas High School