DONIA HUDGENS
Fultondale
Summary
Results-driven professional with proven success in driving online sales growth. Skilled in manipulating and leveraging data to make informed decisions. Team player who loves to collaborate, teach, and learn.
Overview
11
11
years of professional experience
Work History
Corporate Accounts Sales Support II
Motion Industries
Birmingham, AL
06.2025 - Current
- Supports 7 Corporate Account Managers and 89 corporate accounts.
- Creates tailored and ad-hoc reports to quickly empower decision makers.
- Implemented and managed compliance with 16 contractual agreements.
- Handles maintaining compliance with customer accounts in pricing and account maintenance.
- Works well in a team setting, providing support and guidance.
Retail Category Manager
GHP Group
Mooresville, NC
07.2020 - 04.2025
- Analyzed consumer trends and made data-driven decisions to optimize product categories for 9 accounts.
- Routinely conducted competitive analyses to monitor pricing, promotions, and assortments which led to increased sales growth.
- Generated detailed weekly Point of Sale reports highlighting sales performance across all categories.
- Monitored customer feedback to identify gaps in product offerings and prioritized areas of improvement.
- Managed dropship programs for 9 accounts; consisting of item pricing, setup, optimization, and inventory management
- Collaborated with cross-functional teams to develop strategies for meeting project goals and objectives.
Brand Analyst
Lowe's
Mooresville, NC
06.2019 - 02.2020
- Coordinated with internal and external teams to drive online optimization for assigned brand.
- Improved searchability and product rankings with search and taxonomy audits by using sales data, customer activity and other data points to make products easier to find and purchase.
- Led weekly and quarterly business reviews to align teams on online initiatives and brand performance.
- Analyzed customer shopping behavior to pair products for cross-selling and product variance.
- Provided assortment opportunities based on competitor analysis and customer feedback.
- Compiled reports on item performance metrics such as impressions, clicks, and conversions.
Digital Merchandising Coordinator
Books-A-Million
Birmingham, AL
09.2014 - 05.2019
- Managed category performance, sales, and profitability through data analysis and strategic planning.
- Collaborated with cross-functional teams to plan and execute online merchandising initiatives.
- Analyzed customer data and market trends to optimize product placement and enhance user experience.
- Utilized Content Management System platforms to update and maintain product listings, images, and descriptions.
- Was responsible for merchandising landing pages, product features, and taxonomy dropdowns.
Education
Bachelor of Science - Business Administration
Columbia Southern University
Orange Beach01.2014
Skills
- Supplier Relationship Management
- Data Analytics
- Power BI
- Qlik
- eCOS
- Sales Tracking
- E-commerce management
- Teamwork and collaboration
- Attention to detail
- Microsoft Suite
- Google Analytics
Timeline
Corporate Accounts Sales Support II
Motion Industries
06.2025 - Current
Retail Category Manager
GHP Group
07.2020 - 04.2025
Brand Analyst
Lowe's
06.2019 - 02.2020
Digital Merchandising Coordinator
Books-A-Million
09.2014 - 05.2019
Bachelor of Science - Business Administration
Columbia Southern University