Donna Tellam

• Spring Global - Product management leadership for a new generation of mobile, AI-powered Consumer Packaged Goods (CPG) go-to-market solutions that turn every field rep into a top performing asset.
• ActiveOps – Sales strategy consulting for AI powered operations management software targeted toward the Financial and Healthcare insurance markets.

Product management, product strategy, and marketing for a pre-launch startup company creating a new consumer application to help people find events and deals near them and to provide a new way for small businesses to reach potential customers.

• Defined and implemented advisory service offerings using Design Thinking to successfully drive digital transformation programs for large, global organizations.
• Driving successful outcomes for all projects in portfolio by establishing best practices and centers of excellence.
• Ensuring that business benefit was realized, and outcomes increased the propensity for client success and additional license.

• To meet aggressive growth requirements of investors, brought in to expand customer base within the European and North American markets.
• Tasked with earning confidence of customers and developing a differentiated product roadmap.

• Recruited to work closely with existing customers and prospects to identify industry pain points and tangible benefits provided by company's insurance industry solutions.
• Further, developed and trained sales representatives on delivering a unified value proposition for presentation to customers to support continued growth.

• As suite of mobile CPG applications became robust and stable, undertook newly created role to work directly with the sales team to close deals based on thought leadership and to design visionary features for addition to product line.
• Further, established a partner ecosystem and worked with existing and prospective partners to support sales efforts and train teams.

• Promoted, in the wake of a leadership gap, to further drive product differentiation and support sales representatives and solution engineers in closing critical deals.
• Accountable for creating market-leading product roadmap, analyst relations, product pricing, partner acquisition and management, product marketing and customer experience field studies.

• Recruited by former CEO of Global360 and webMethods to assist in transforming company from a Mobile Enterprise Application Platform, specializing in custom solutions to offering 'out-of-the-box' mobile solutions for the CPG industry.
• Brought in to design a suite of best-in-breed applications that would become a competitive force.

• Requested by leadership team, to return to then organization and drive change in product strategy while redesigning the product offering as a complete online banking platform that included Personal Finance Management (PFM) capabilities.

• Created a methodology for conducting discovery sessions with prospects, presenting industry-specific solutions with value proposition & ROI analysis.
• Consulted with large global companies to develop a suite of industry-specific solutions to drive sales in specific vertical markets.

• Brought in by entrepreneur/investor to design a user experience that educated and facilitated ability of users to manage personal finances, add accounts from multiple financial institutions into a single view and create budgets.
• Additionally, undertook accountability for product management and all marketing functions for both the web-based personal finance management (PFM) tool and small business financial management tool.

• Started in the role of product management for a Business Activity Monitoring (BAM) product and promoted to unify the user experience through one web/portal-based user interface for webMethods' 12 different products, while laying the foundation for future integration of the entire web-based product line.