DONNA R KEETON
Davenport,FL
Summary
Skilled Business Development leader offering 15 years of experience in leading operations and enhancing revenue. Bringing expertise in client acquisition and contract negotiation, along with excellent interpersonal communication, relationship-building and team leadership abilities. Results-driven and proactive with demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives.
Overview
25
25
years of professional experience
Work History
Director of Sales and Business Development
It's More Than Just Numbers
07.2021 - Current
- Managed activity and sales pipeline in revenue management software, supporting business development through targeted statistical analysis and projection.
- Reported on leads, sales opportunities, progress and activity, informing weekly forecasts and monthly pipeline development.
- Built sales opportunity pipeline through targeted and subliminal prospecting methodologies.
- Defined regional sales strategies, developing and revising annual and quarterly sales plans for review by organizational leadership.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Closed lucrative sales deals using strong negotiation and persuasion skills.
- Evaluated performance against goals and implemented appropriate development plans.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
Owner
The Business Helpers, LLC
08.2017 - Current
- Communicate with prospects via phone and email to present business solutions
- Negotiate level of participation of clients
- Submit contract and financial documents to clients and follow-up to ensure closing
- Regularly contact clients to acquire referrals and opportunities for future business.
Sales Manager
J and L Marketing Solutions
07.2013 - 07.2017
- Develop call center strategies, directions, and scripts for all sales and various resort partners
- Present strategies, market and sell to potential clients and partners
- Increase vacation package sales for resort partners
- Manage 2 Assistant Managers and 2 teams of 10+ and increase employee retention
- Track call dialer time
- Coach and train all employees
- Interview, hire, and train all incoming employees
- Meet daily, weekly and monthly sales goals.
Account Manager, Training Assistant
International Cruise and Excursions
01.2013 - 07.2013
- Develop and implement detail monthly sales plans
- Develop employee training and increase sales
- Train and manage new hires
- Employee time sheet records.
Call Center Supervisor and Independent Loan Originator
Your Home Equity Mortgage
06.2006 - 01.2011
- Develop, Train and coach employees and Loan Originators
- Set, develop and execute marketing strategies for Home Loan Products
- Develop and achieve weekly, monthly and quarterly origination targets.
National Sales Manager
Marcus Evans
08.1998 - 06.2004
- Contact C-level executives about Networking events
- Negotiate high 5-figure contracts
- Manage 2-3 teams of Account Managers for various corporate events
- Implement sales matrices and targets for the department
- Develop, Coach and Train new hires to become Jr
- And Sr
- Account Managers
- Attend Corporate Events and Network with Attendees to ensure re-bookings.
Education
Regents Bachelor of Arts Degree -
Marshall University
Government and Business Major -
Morehead State University
Skills
- New Business Development
- Market Research
- Territory Sales Management
- Profitability Optimization
- Pipeline Management
- KPI Tracking
- Sales Operation
- Performance Management
- Team Oversight
- Coaching and Mentoring
- Sales Leadership
- Staff Management
- Business Administration
- Contract Negotiation Expertise
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
"Honest salesperson should not be an oxymoron!!
Donna Keeton
Timeline
Director of Sales and Business Development
It's More Than Just Numbers
07.2021 - Current
Owner
The Business Helpers, LLC
08.2017 - Current
Sales Manager
J and L Marketing Solutions
07.2013 - 07.2017
Account Manager, Training Assistant
International Cruise and Excursions
01.2013 - 07.2013
Call Center Supervisor and Independent Loan Originator
Your Home Equity Mortgage
06.2006 - 01.2011
National Sales Manager
Marcus Evans
08.1998 - 06.2004
Regents Bachelor of Arts Degree -
Marshall University
Government and Business Major -
Morehead State University
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