Donnell E. ROUSE
Linden,NJ
Summary
Dynamic Social Media Manager with proven success at Social World, driving a 35% increase in audience engagement. Expert in social media analytics and community management, I leverage strategic planning and creative content to enhance brand visibility and foster strong customer relationships. Proficient in Hootsuite and Adobe Premiere, I deliver impactful campaigns that resonate.
Overview
1
1
Certification
11
11
years of professional experience
Work History
Social Media Manager
Social World
08.2020 - Current
- Built and ran social media plans that lifted audience engagement 35% across Facebook, Instagram, LinkedIn, and TikTok.
- Expanded new platform presence from launch to 5000 followers within 6 months through trending hashtags and community engagement.
- Created graphics, videos, and written posts that grew followers by 25% over 12-month period.
- Planned and updated content calendars in Hootsuite, ensuring consistent brand messaging across all platforms.
- Collaborated with design, product, and sales teams to align social campaigns with strategic business goals.
Digital Marketing Associate
JobPrepped
07.2023 - 11.2023
- Implemented PPC lead generation campaigns across multiple social media platforms, attracting high-quality leads.
- Produced viral social media content, significantly boosting brand visibility through [x] likes and [x] shares.
- Created brand awareness campaign through social media content marketing, increasing visibility and audience engagement.
- Designed captivating social media content, including image posts, memes, and infographics, resulting in enhanced user engagement.
- Optimized email marketing campaigns through segmentation and personalized messaging, increasing conversion rates.
- Implemented an email marketing automation workflow using Mailchimp, decreasing conversion time for hot leads and optimizing the customer journey.
- Conducted competitor analysis, keyword research, and SERP analysis using Ahrefs to enhance inbound marketing blog strategy.
- Created compelling blog articles based on extensive research, optimizing content for SEO and driving organic traffic.
- Executed blog promotion strategy utilizing backlinking, social media, and partnerships with industry experts to expand content reach.
- Developed a backlink strategy based on competitor analysis, website traffic, and domain authority, acquiring high-quality backlinks.
Warehouse Auditor
WORLD DISTRIBUTION SOLUTIONS
Linden, NJ
07.2021 - 03.2023
- Conducted comprehensive audits of warehouse operations, ensuring compliance with company policies and industry regulations.
- Developed and implemented auditing procedures, improving accuracy and efficiency in inventory management.
- Analyzed inventory data and reconciled discrepancies, resulting in a 10% reduction in inventory errors.
- Generated detailed audit reports that identified findings and provided actionable recommendations for improvement.
- Collaborated with cross-functional teams to identify process gaps and implement targeted corrective actions.
- Contributed to the continuous improvement of warehouse operations through proactive identification of areas for optimization.
- Assisted in training warehouse staff on best practices and compliance requirements.
Copy Operator / Customer Service Representative
EPIQ TECHNICAL SOLUTIONS
New York, NY
03.2016 - 08.2020
- Streamlined printing and copying operations, resulting in a 20% increase in efficiency.
- Implemented improved sorting and binding techniques, reducing delivery time by 15%.
- Maintained confidentiality of sensitive documents, records, and files, safeguarding client trust.
- Developed and implemented best practices for processing requests, resulting in time and cost savings.
- Orchestrated hospitality and reception efforts, enhancing client experiences and satisfaction.
- Cultivated strong customer relationships by consistently providing knowledgeable assistance and support.
Education
Bachelor of Arts - Broadcast Communication
KEAN UNIVERSITY
Union, NJCertification - Computer Networking
MICROTECH TRAINING CENTER
Jersey City, NJSkills
- Social Media Advertising
- Social Media Analytics
- Metric and Data Reporting
- SEO
- Community Management
- Platform Specific Expertise
- Hootsuite
- Canva
- Photoshop
- Adobe Premiere
- Microsoft Office Suite
- G-Suite
- Strategic Planning
Personal Information
Title: Social Media Manager
Certification
Social Media Pro, Meta Certification
Timeline
Digital Marketing Associate
JobPrepped
07.2023 - 11.2023
Warehouse Auditor
WORLD DISTRIBUTION SOLUTIONS
07.2021 - 03.2023
Social Media Manager
Social World
08.2020 - Current
Copy Operator / Customer Service Representative
EPIQ TECHNICAL SOLUTIONS
03.2016 - 08.2020
Bachelor of Arts - Broadcast Communication
KEAN UNIVERSITY
Certification - Computer Networking
MICROTECH TRAINING CENTER