Summary
Overview
Work History
Education
Skills
Timeline
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Donnelley Tenas

Linkedin.com/in/donnelleytenas

Summary

Results-driven Senior Sales Analyst in the CPG industry, specializing in Walmart retail analytics and business strategy. Proven track record of leveraging POS data to drive sales performance, optimize assortment, and utilize viable reporting sources (Scintilla/Nielsen) to develop data-backed strategies that align with Walmart's merchandising goals. Adept at cross-functional collaboration with sales, commercial strategy, and supply chain teams to execute joint business plans that support both company and retail execution. Passionate about transforming complex data into strategic, on-shelf innovation business results.

Overview

9
9
years of professional experience

Work History

SR. CUSTOMER SALES ANALYST (WALMART)

KELLANOVA
Rogers, AR
08.2023 - Current
  • Managed sales analytics across multiple product categories simultaneously, providing individualized reporting and insights to brand growth managers, and driving aligned sales initiatives.
  • Identified underperforming regions/products and recommended data-driven solutions, leading to a 10% uplift in target areas.
  • Provided strategic insights that led to the successful launch of new front-end campaigns, resulting in an 84% increase in gross sales value.
  • Automated recurring sales reports, reducing manual reporting time and increasing data accuracy.
  • Partnered with sales leadership to set quarterly targets and track performance against KPIs.
  • Oversaw the end-to-end item creation process, ensuring accurate SKU setup, pricing, and categorization across internal systems, supporting smooth product launches, and minimizing downstream data issues.

EOM Program Group (Training Team)

Tyson Foods
04.2021 - 05.2023
  • Identified production process bottlenecks and integrated alternative solutions to limit cost variances
  • Acted as change management and project manager for multiple successful SAP/S4 Hana implementations
  • Consulted overseas for Tyson Foods SAP system integration in Oosterwolde, Netherlands
  • Planned and led training programs on staff system development to enhance employee knowledge, engagement, satisfaction, and performance
  • Created systematic process map flows for enhanced understanding and fit/gap analysis
  • Produced reports and maintained training documents to support EOM and SAP training activities
  • Diagnosed, troubleshot and resolved hardware and systemic problems

EOM SR. Specialist

Tyson Foods
Remote
06.2018 - 04.2021
  • Converted multiple fresh and prepared food facilities to SAP inventory systems
  • Responsible for monitoring inventory flow and counts
  • Trained management and plant employees on SAP computer and handheld transactions
  • Oversaw the Enterprise Inventory Management implementation throughout various areas of Tyson plants. This includes production, shipping, and receiving.
  • Supported sustainment of facilities following implementation and monitoring continuous improvement opportunities
  • Delivered in-depth, informative presentations on SAP functionality to expose individuals to solutions and alternate methods

Estimator Scheduler

Arconic
Springdale , AR
03.2016 - 06.2018
  • Reviewed complex projects, suitable to pursue, for the western region team
  • Maintained OTIF of completed projects above a 94% annual threshold
  • Managed projects in close collaboration with estimators, project managers, and customers to achieve maximum results
  • Played an integral part in strategies/processes to drive western sales above 44 million dollar cap

Education

Bachelor of Science - Business Administration

University Of Arkansas, Fayetteville
Fayetteville, AR
12.2015

Skills

  • Advanced Data Analysis
  • Public Speaking and Facilitation
  • Bilingual
  • Data visualization and insights
  • Scintilla/Nielsen Reporting
  • Excel Dashboards
  • Operations Management
  • Market research

Timeline

SR. CUSTOMER SALES ANALYST (WALMART)

KELLANOVA
08.2023 - Current

EOM Program Group (Training Team)

Tyson Foods
04.2021 - 05.2023

EOM SR. Specialist

Tyson Foods
06.2018 - 04.2021

Estimator Scheduler

Arconic
03.2016 - 06.2018

Bachelor of Science - Business Administration

University Of Arkansas, Fayetteville

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Donnelley Tenas