Doris Agusiobo
Product Designer / UIUX Designer
Baltimore,MD
Summary
Passionate and accomplished Product Designer / UIUX Designer with over 7 years of experience specializing in UI/UX design, user research, and building cohesive design systems across a wide range of platforms including web, mobile, and AR/VR. Proven ability to create elegant and simple solutions to complex design problems through user-centric processes, collaboration with cross-functional teams, and rapid iteration. Skilled in crafting intuitive user flows, wireframing, and prototyping using industry-leading tools such as Figma and Sketch. Experience with product strategy, design thinking, and managing design systems to ensure consistency and scalability across applications. Committed to delivering delightful user experiences while focusing on improving usability, accessibility, and user engagement.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Product Designer / UIUX Designer
CapacityBay Inc.
10.2018 - Current
- Conducted in-depth user research to identify business goals and user needs, facilitating customer discovery sessions that informed design strategies
- Spearheaded the creation and maintenance of a cohesive design system for web applications, ensuring consistency across over 30 websites and mobile platforms
- Managed and implemented design tokens to streamline workflows between design and development teams, improving collaboration and version control using Git/GitHub
- Conducted competitive analysis and evaluated user flows, contributing to informed design decisions and enhancing the user experience
- Facilitated 5+ Design Thinking workshops, gathering user feedback and iterating on designs to improve user interface solutions
- Led accessibility audits based on WCAG 2.0 guidelines, ensuring that all designs met accessibility standards for inclusivity
- Worked closely with product managers and developers to prioritize and define iterative user stories for new features
- Created high-fidelity prototypes, lo-fi mockups, and detailed user flows, presenting them to stakeholders and leadership for feedback and alignment
- Delivered final UI designs in Figma and Zeplin, ensuring components were production-ready and aligned with development sprints
- Designed and conducted usability testing to assess the effectiveness of user interfaces and refined prototypes based on user feedback
- Developed conceptual models, journey maps, and personas to guide design decisions and improve the user experience
- Collaborated with cross-functional teams to document user requirements and present design recommendations to stakeholders
- Led design reviews, gathering feedback and implementing changes to improve the usability, functionality, and overall experience of products
Freelancer / UX Designer
Fiverr & Freelance Projects
12.2017 - 10.2018
- Conducted heuristic analysis of competitor products, identifying usability issues and recommending improvements for wireframes and interfaces, providing valuable insights for redesign efforts that enhanced user engagement
- Led discovery workshops with clients to understand their business goals, pain points, and user needs, transforming complex business problems into clear, actionable design solutions tailored to the target audience
- Performed in-depth user research including interviews, surveys, and user testing, gathering qualitative and quantitative data that informed design decisions and aligned the project with user expectations
- Developed and implemented design systems from scratch, ensuring consistency across digital products by establishing design patterns, typography, and layout rules, while enhancing product usability and scalability
- Created interactive prototypes using Figma, simulating user flows and interactions, ensuring that designs were intuitive, functional, and aligned with user expectations before development
- Collaborated with global teams of UX designers, product managers, and developers, ensuring cross-functional alignment and consistency in design across different regions, leading to a cohesive and seamless user experience
- Worked within established brand guidelines, ensuring that all design elements maintained a cohesive visual identity across digital products, reinforcing the brand’s messaging and creating a unified user experience
- Facilitated user testing and A/B testing for prototypes, collecting feedback to iterate on designs and ensuring that the final product met both business and user requirements
- Created user personas and journey maps, helping to visualize the user experience and guide design decisions, ensuring that the product was designed with the end-user in mind at every stage of development
- Provided ongoing design consultation for clients, offering expert advice on UI/UX best practices, accessibility standards, and usability improvements to ensure the delivery of products that were not only visually appealing but also user-friendly
Graphic Designer
Apex Safety & Security Consultants Ltd.
12.2010 - 10.2017
- Designed and maintained the company's brand identity, creating logos, marketing materials, and digital assets that aligned with the company’s vision and mission, leading to enhanced brand recognition and a stronger market presence
- Collaborated closely with the marketing team to design and develop both print and digital content for advertising campaigns, which significantly increased brand visibility and engagement across a wide range of media platforms
- Managed social media content creation and posting across Instagram, Facebook, LinkedIn, and Twitter, ensuring that all posts maintained a consistent and cohesive brand voice while fostering active engagement with followers, which helped increase social media reach
- Produced high-quality visual assets for internal and external communications, including company brochures, event posters, video graphics, and presentations, effectively communicating key messages to clients, partners, and stakeholders
- Collaborated with cross-functional teams including marketing, product, and sales departments, to ensure design deliverables met business goals, adhered to project requirements, and were delivered on time and within budget
- Led the design and production of event materials, including banners, signage, and digital displays, for company events and conferences, ensuring that the visual assets were aligned with the event’s objectives and brand identity
- Managed the design of email campaigns and newsletters, producing visually engaging and effective marketing materials to increase customer engagement and drive sales
- Created visual presentations and pitch decks for company executives, enabling them to communicate ideas clearly and professionally to clients, potential investors, and internal teams
- Optimized website design elements, ensuring that graphics, images, and icons were consistent with the company’s brand identity and contributed to a user-friendly experience, resulting in improved user engagement and conversions
- Provided ongoing design consultation and training for junior designers and team members, sharing best practices, design trends, and technical skills to enhance the overall creative output and workflow efficiency within the team
Education
Bachelor of Arts - Graphic Design
Imo State University
Nigeria01.2010
Skills
- UI/UX Design
- Design Thinking
- User-Centered Design
- Prototyping
- Interaction Design
- Design Tools
- Figma
- Sketch
- Adobe XD
- Adobe Illustrator
- Zeplin
- Axure
- Product Development
- Product Strategy
- Design System Management
- Feature Iteration
- User Research
- Usability Testing
- User Personas
- Journey Mapping
- Heuristic Analysis
- Frontend Technologies
- HTML5
- CSS3
- JavaScript
- Bootstrap
- Agile Methodologies
- Agile
- Scrum
- Stakeholder Management
- Jira
- Trello
- Collaboration & Communication
- Cross-Functional Teamwork
- Stakeholder Presentation
- Design Critiques
- Branding and identity
- Product testing
- Adobe creative suite
- Information architecture
- Wireframing and prototyping
- Usability testing
- User interface design
Certification
- UX Design Certification – Interaction Design Foundation (IDF)
- Certified Figma Professional – Figma Academy
- Certified Scrum Master (CSM) – Scrum Alliance
Tools
Figma, Sketch, Adobe XD, Axure, HTML5, CSS3, JavaScript, Bootstrap, Figma, Zeplin, InVision, Slack, Jira, Trello, Google Analytics, Hotjar, UsabilityHub, Optimal Workshop, Maze
Notable Projects
- User Experience Overhaul for SaaS Platform, Led the redesign of a SaaS application for a health tech company, improving usability and increasing user retention by 20% through simplified workflows and optimized UI.
- Design System for E-commerce Website, Developed a comprehensive design system for an e-commerce platform that supported both web and mobile applications, resulting in a 30% reduction in development time by ensuring consistency in design elements and component reuse.
- Accessibility and Usability Improvements for Non-Profit Website, Audited the non-profit organization’s website for accessibility and user experience issues, and implemented solutions that improved usability for users with disabilities by 40%.
Accomplishments
User Experience Overhaul for SaaS Platform
- Led the redesign of a SaaS application for a health tech company, improving usability and increasing user retention by 20% through simplified workflows and optimized UI.
- Led the UI/UX design for a financial institution's mobile application, focusing on security, accessibility, and user experience.
- Conducted multiple rounds of user testing and A/B testing, iterating on designs based on user feedback to ensure a more intuitive user journey.
Design System for E-commerce Website
- Developed a comprehensive design system for an e-commerce platform that supported both web and mobile applications, resulting in a 30% reduction in development time by ensuring consistency in design elements and component reuse.
- Streamlined UI components in Figma, allowing the development team to easily integrate design changes across platforms with minimal disruption.
Accessibility and Usability Improvements for Non-Profit Website
- Audited the non-profit organization’s website for accessibility and user experience issues, and implemented solutions that improved usability for users with disabilities by 40%.
- Applied WCAG 2.0 guidelines to ensure compliance with accessibility standards and created a more inclusive experience for users.
Timeline
Product Designer / UIUX Designer
CapacityBay Inc.
10.2018 - Current
Freelancer / UX Designer
Fiverr & Freelance Projects
12.2017 - 10.2018
Graphic Designer
Apex Safety & Security Consultants Ltd.
12.2010 - 10.2017
- UX Design Certification – Interaction Design Foundation (IDF)
- Certified Figma Professional – Figma Academy
- Certified Scrum Master (CSM) – Scrum Alliance
Bachelor of Arts - Graphic Design
Imo State University
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