Doug Carpentieri
Vina Concha y Toro USA
Malverne,New York
37
years of professional experience
Wine & Spirits Sales leader based in Metro NY with extensive experience driving profitable growth, distributor performance, strategic planning and expanding market share across the Northeast. Proven track record of leading high-performing teams that outperform business goals.
Work History
Regional Sales Director Northeast
4 Years 9 Months- Hired to grow revenue, distribution and depletions in New York State and Connecticut. Responsible for all sales (450,000 cases), distributor management, pricing, budgets and account management in the Northeast. Managing five direct reports.
- 2023 Promoted in April to manage Northeast Region NY (Empire), CT (Brescome Barton), RI (SWS), MA (SWS, Ruby, MS Walker), VT (Baker) and ME (National).
- 2024 Grew Overall Portfolio PODS +6.9% vs LY.
- 2025 Exceeded Luxury portfolio depletion plan +79% vs LY.
- 2025 Top Performing Regional Director on New Item launches, attained 98% of goal.
Sr. Regional Manager (NY, NJ, PA, DE, MA, CT, ME, RI, VT, NH, OH, MN, MO)
7 Years- Hired for newly created position to aggressively grow revenue and build distribution in the northeast division. Responsible for all sales and distributor management of 80,000 cases of imported and domestic wines in NY State (Empire Merchants/North), NJ (Allied Beverage), PA (Breakthru), MA (Martignetti), CT (CDI), DE (Breakthru), NH (Martignetti), OH (Heidelberg). Hired best in class team, managing two direct reports with an annual budget of 1.0 million.
- 2016 Exceeded National Elite 8 Distribution Program January- March, attained 118% of goal, Pods grew +48% vs LY, Depletions +22% vs LY.
- 2016 Grew Overall Accounts Sold in Region +32% vs LY, +1,303 Accounts vs LY.
- 2016 Attained 99% of Profit/Shipment Plan in Region.
- 2017 Grew Overall Pods +15% vs LY, Depletions +8% vs LY, Best Performing Regional Manager
- 2018 Attained Bodega Norton Incentive Trip program, attained 106% of depletion goal, 112% of distribution goal.
- 2019 Grew Overall Pods +20% vs LY, Attained 95% of Profit/Shipment Plan in Region. Top Performing Region Manager in the company.
- 2020 Promoted to manage Northeast Region.
Vice President / New York State
6 Years- Chosen for a newly created role to manage start- up zone. Managed all sales and distributor management of 180 million in revenue and 3.1 million total cases of wine (2.5 million) and spirits (650,000) in NY State (Southern Wines & Spirits). Oversaw six direct reports and an annual budget of 14.2 million.
- Demonstrated ability of developing and implementing plans that drive revenue growth and profits every year. Best performing SWS state vs profit points 2009-2011. Exceeded profit points plan 2013-2014. Over delivered yearly distribution goal +8.2% vs LY 2014.
- Developed and implemented New Product strategy to drive launches consistently +30% over plan. NY State identified as best performing SWS state in country of successfully launching new products.
- 2009 guided company through a distributor change of 1.7 million cases, helped develop national distributor checklist.
- Created and managed budget of 14.2 million to ensure maximum return on investment. Tracked and reported actuals to plan.
- 2009 Appointed NY State VP after re-org of entire company.
- Rated as High Performing Manager 2009-2015.
- 2014 Developed and implemented price increase strategy, created an additional 1.6 million in profit.
- Acquired Beam Wine Estates in 2007
Northeast Divisional Vice President -Vine One Division
1 Year- Selected to realign a new division team and aggressively grow revenue. Managed all sales and distributor management of 3.3 million cases of wines in nine markets and forty wholesalers from Maine to New Jersey. Directed seven direct reports and an annual budget of 28 million.
- 2008 Integrated three independently run operating teams into one operating unit. Developed strategic plan to grow depletions 6%.
- 2008 Appointed Northeast DVP after Constellation Brands purchased Beam Wine Estates
Northeast Divisional Vice President
2 Years- Selected to realign new division team and aggressively grow revenue. Managed all sales and distributor management of 550,000 cases of super and ultra premium wines in ten states and twenty-four wholesalers from Maine and Delaware. Oversaw five direct reports and an annual budget of 8 million.
- 2007 Developed and implemented market strategies to grow depletions +14% vs prior year and 103% of Full Year plan.
- 2005 Appointed Northeast DVP after Beam Wine Estates purchased Allied Domecq wine portfolio.
- Division of Beam Global Spirits
Eastern Divisional Vice President
1 Year- Hired to aggressively grow revenue and distribution of underperforming eastern division. Managed all sales and distributor management of 150, 000 cases of premium and super premium wines in twenty states and forty wholesalers from Maine to Florida. Directed five direct reports and an annual budget of 2.5 million.
- 2004 Exceeded depletion plan, attained 105% of Full Year plan.
- Division of Jim Beam Brands
Metro Regional Manager
- Reassigned to develop cross-functional skills in distributor management. Managed all sales and distributor management of 250,000 cases of ultra and luxury wines in seven distributors in Metro, Upstate NY and New Jersey. Supervised 4 direct reports.
National Field Sales Manager
3 Years- Promoted to aggressively grow revenue and distribution with direct sales force. Managed all sales activities of national sales force; 57 District Managers, 9 Field Managers and 2 Area Managers.
- 2001-2002 Developed Wine & Spirits Poll target program and tracker, led to Paterno being # 1 supplier in industry with most wines on the poll.
Northeast Field Sales Manager
4 Years- Promoted to direct and supervise all sales activities of 10 District Managers in Metro, Upstate NY, New Jersey and Connecticut.
Eastern Field Sales Manager
1 Year- Promoted to aggressively grow revenue and distribution with direct sales force on the east coast. Managed all sales activities of 28 District Managers and 4 Field Sales Managers.
District Manager
2 Years- Hired to manage all sales and distribution of Paterno products to on/off accounts in Metro NY.
Territory Manager/ Gallo Division
3 Years- Promoted to manage all sales and distribution of Gallo products to off and on premise accounts in an assigned territory in Queens/Long Island.
Sales Representative / Bartles & James Division
1 Year- Started career as a salesman, developing foundational sales skills in product knowledge, prospecting, account management and closing and securing clients.
Education
BA - History
Skills
Profitable Sales Growth
Strategic & Business Planning
Leadership & Management
Launching New Products
Budget Development & Reporting
P&L Responsibility
Recruiting & Training
Strategic Pricing & Margin Improvement
Forecasting
PROFESSIONAL DEVELOPMENT
- 2026 Respect in the Workplace Training
- 2025 Managing and Developing People
- 2024 Leadership Training
- 2023 Professional Speaking
- 2022 Time Management
- 2016 WSET Level 2 Certified- Pass with Merit
- 2013-2014 Managing and Developing People
- 2010 Let’s Talk Finance
- 2009 Bob Brown Sales Training Instructor
- 2009-2012 Leadership Training
- 1997 The Miguel Torres Wine Training
- 1996 Windows of the World Wine Course
- 1990 E&J Gallo Sales Training
Timeline
Regional Sales Director Northeast
Vina Concha y Toro USA
01.2022 - CurrentRead More
Sr. Regional Manager (NY, NJ, PA, DE, MA, CT, ME, RI, VT, NH, OH, MN, MO)
GUARACHI WINE PARTNERS
01.2015 - 01.2022Read More
Vice President / New York State
CONSTELLATION BRANDS
01.2009 - 01.2015Read More
Northeast Divisional Vice President -Vine One Division
01.2008 - 01.2009Read More
Northeast Divisional Vice President
Beam Wine Estates
01.2005 - 01.2007Read More
Eastern Divisional Vice President
Peak Wines International
01.2004 - 01.2005Read More
Metro Regional Manager
PATERNO WINES INTERNATIONAL
01.2004 - 01.2004Read More
National Field Sales Manager
01.2001 - 01.2004Read More
Eastern Field Sales Manager
01.2000 - 01.2001Read More
Northeast Field Sales Manager
01.1996 - 01.2000Read More
District Manager
01.1994 - 01.1996Read More
Territory Manager/ Gallo Division
E&J GALLO
01.1991 - 01.1994Read More
Sales Representative / Bartles & James Division
01.1990 - 01.1991Read More
LONG ISLAND UNIVERSITY / C.W. Post Campus
BA from History
Read More