Doug Tull
St. Louis,MO
Summary
Dynamic copywriter with extensive experience in crafting compelling content across various platforms, including blogs, bios, pillar pages, topic clusters, proposals, email marketing, and press releases. Holds a Bachelor of Journalism degree and certifications in Google Ads and HubSpot Inbound Marketing, along with proficiency in WordPress and HTML. Expertise in utilizing analytics and SEO tools such as Google Analytics, SEMRush, and Ahrefs to enhance content effectiveness and drive conversions. Skilled in project management using tools like Asana and MailChimp, while optimizing both on-page and off-page ranking factors to achieve measurable results.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Freelancer Copywriter & SEO Specialist
Freelance Copywriter & SEO Specialist
St. Louis, MO
01.2014 - Current
- Interface with and coordinate daily with digital agencies, company account managers, developers, and digital marketing teams. Deliver optimized copy for enterprises in the legal, healthcare, consumer electronics, debt relief, technology, home improvement, industrial, consumer goods, IT, and accounting verticals. Create original, targeted, persuasive, sticky copy for websites, blogs, social media platforms, web pages, e-books, conversion forms, Google Ads, and Meta Ads. Assist in proposal creation, link building, keyword research, competitive research, market research, client interviews, and media production.
- Clients:
- Sconza Chocolates. Produced popular blogs, social media content and pillar pages for national chocolatier.
- Zoro.com (a division of Grainger). Produced social media calendar, concepts, copy, and graphics for a major e-commerce company.
- SelectQuote (one of the country’s largest providers of life insurance policies). Produced blogs and web page content.
- StubHub UK (one of the world’s most popular destinations for concert and sporting events ticketing). Did evergreen event copy.
- HCA Houston Healthcare (SEO and copywriting for private healthcare group).
- AccuPay HCM (Copywriting, social media marketing, email marketing (HubSpot), etc., for a major regional HR and payroll company).
- Select Achievements:
- Generate compelling content that has helped leading e-commerce to increase its social media and website traffic, followers, and shares for a significant e-tailer, resulting in a 150% increase in engagement on platforms including LinkedIn, Facebook, Instagram, and Twitter. My keyword-rich, optimized blog posts have led to dramatic increases in traffic (up to a 200% lift) and contributed to higher Google rankings and more unique visitors.
- Grew a small St. Louis home improvement business from $250K a year to $1.4 million in sales through paid media buys, website development, local SEO, social media, blogging, directories, and LLM's.
- Grew Facebook engagement for a major consumer electronics client (Guardzilla) from 6,000 followers to nearly 10,000 in less than six months. Managed Twitter, Facebook, and Google Apps presence. Managed successful Google Ads and Facebook Ads programs for category leaders.
- Managed successful Pay-Per-Click budgets of $30K per month. Reduced spending, improved CTR, and conversion rates. Generated millions in new business leads during COVID.
- Helped a major new entry in the wearable fitness space (AGOGIE) achieve a top position in search and optimized their site through optimized site architecture, compression technologies, link building, and CDNs. The company tripled its sales from the previous quarter.
- Achieved a perfect SEO score (Yoast) for over 45 pages of content for a leading pain clinic with three offices and surgery facilities in the Phoenix, AZ, market. The client saw a significant jump in Google My Business traffic (from 100 unique visitors to 300) and ranking in less than 60 days. Helped create blogs and social media posts.
- Created a successful music website: http://sonication.net. Doubled annual audience from 30,000 viewers to 60,000.
Digital Marketing Specialist
Savvy Coders
St. Louis, MO
07.2019 - 11.2019
- Directed and executed all digital and traditional marketing activities to deliver ROI and superior results for St. Louis-based coding boot camp. Created and posed original, optimized content and videos for blogs, press releases, bios, web pages, and social media platforms. Increased time spent, unique visitors, followers, friends, likes, ReTweets, shares, and other metrics for the company website and all social media platforms. Create and administer successful Google Ads and Facebook Ads campaigns.
- Privately-held coding boot camp
- Created effective MailChimp email campaigns with Open Rates as high as 35% and CTR rates as high as 17%.
- Managed, curated, and optimized all Facebook, Instagram, Twitter, YouTube, and LinkedIn content. Increased Facebook followers, friends, likes, shares, and time spent by substantial numbers. Increased Instagram followers by 40 new followers in under a week. LinkedIn Posts increased traffic and engagement by as much as 200%.
- Secured press coverage in online and major publications, including the St. Louis Business Journal and The St. Louis Post-Dispatch. Press coverage generated awareness and valuable, clean, inbound links.
- Reduced Google Ads spending while increasing CTRs and CPAs.
- Created and launched new Facebook videos and carousel ads. Created a new successful Instagram campaign.
- Optimized over 42 web content pages, leading to SEO scores as high as 90% per page. Identified load issues and worked to reduce them and improve load times and UX.
- Photographed and filmed classes, free class events, demo days, and more.
E-Commerce and SEO Manager
Bowling Shirt.com
University City, MO
04.2014 - 10.2014
- Oversaw the optimization, copywriting, and promotion of the e-commerce website. Collaborative product development and production with the art and sales departments.
- Privately held, family-owned, and operated multimillion-dollar apparel manufacturer and promotional apparel and printing company
- Selected Achievements
- Completed a comprehensive audit of the website. The company owner redesigned the site based on my findings and recommendations. Rewrote and optimized over 100 pages of product descriptions and 4,000 SKUs. Copy rewritten following search and keyword analyses.
- Improved the site’s UX, security, navigation, and graphics, and decreased shopping cart abandonment by 35%. Increased page consumption and time spent, and lowered the bounce rate from approximately 80% to 40%.
- Successfully A/B tested pages and UX and used that data to optimize the site.
- Conceptualized, created, and launched special microsites, including www.stloutishirt.com. These microsites grabbed approximately 80% of the traffic for select, profitable keywords.
- Helped the owner design a new line of political and novelty-themed shirts and items. Created slogans and taglines using keyword research and competitive analysis, and collaborated with artists in the designs from conception to completion.
Copywriter and SEO Specialist
Ghost Pepper Agency
St. Louis, MO
07.2012 - 05.2014
- Wore multiple hats—Sales, business development, copywriting, SEO, web design, PPC management, and social media marketing.
- Privately-held boutique digital ad agency
- Selected Achievements
- Created optimized, SEO-friendly copy, tags, and architecture for agency clients, including leaders in the legal, mortgage, financial, non-profit, banking, and home improvement sectors.
- Pursued clean, relevant, inbound links to help clients achieve frequency and the top position in SERPs.
- Used Google Analytics data to shape and optimize web strategy. Created, administered, tested, and refined successful Google AdWords campaigns with high CTRs, Quality Scores, and Conversions.
- Established, steered, and shaped the client’s social media brand throughout the social media universe—Twitter, Pinterest, Facebook, LinkedIn, YouTube, and more.
- Helped the owner land new accounts, upsell services, and maintain client retention through detailed reporting and timely communications.
SEO Specialist and Interactive Account Sales Executive
Freedom Interactive
St. Louis, MO
12.2008 - 07.2012
- The sole dedicated digital sales representative serving a bi-state market—Illinois and Missouri.
- Twelfth largest media company based in Newport Beach, CA. Sold in 2012.
- Selected Achievements
- Accomplished top sales professional for the interactive division of the nation’s twelfth-largest media company.
- Top producer selling SEO, SEM, PPC, web design, and interactive products, including mobile apps, page takeovers, and Yahoo Behaviorally-Targeted Display Campaigns.
- Engaged in daily interaction with C-Suite executives, small business owners, and advertising agencies. Attained top position in organic search for over 72% of my clients through deploying holistic SEO programs and content management.
- Wrote optimized copy and code and built SEO dominance through geo-targeted, PPC buys, A/B split testing, link building, landing page optimization, smart tagging, and more.
Education
Bachelor's Degree - Journalism/Advertising
University of Missouri
Columbia, MOSkills
- Copywriter & Storyteller
- AP editing and proofreading
- AEO & AI
- HubSpot, Google Analytics, SEMrush
- Google & Meta Ads
- WordPress
- Agile & Growth-Driven Design
- Business Development/Sales
- Ad copywriting
- Social media management
- Healthcare, legal, home improvement and software marketing
Accomplishments
- Collaborated with a five-member team in the development of internationally-recognized Facebook and Change.org campaign to rename a park after two young school shooting victims. Received national media coverage.
Certification
Google Ads Certified in 2015.
HubSpot Inbound Marketing Certified.
Languages
Spanish
Professional Working
Timeline
Digital Marketing Specialist
Savvy Coders
07.2019 - 11.2019
E-Commerce and SEO Manager
Bowling Shirt.com
04.2014 - 10.2014
Freelancer Copywriter & SEO Specialist
Freelance Copywriter & SEO Specialist
01.2014 - Current
Copywriter and SEO Specialist
Ghost Pepper Agency
07.2012 - 05.2014
SEO Specialist and Interactive Account Sales Executive
Freedom Interactive
12.2008 - 07.2012
Bachelor's Degree - Journalism/Advertising
University of Missouri