ANNASTASIA SHUFFORD
Celina,TX
Summary
Results-Driven Professional with Technical and Customer Support Expertise Dynamic professional with 8+ years of experience in sales, account management, and technology-driven roles. Proven ability to exceed performance benchmarks, foster strong client relationships, and resolve complex issues through innovative solutions. Proficient in technical troubleshooting, customer success strategies, and cross-functional collaboration. Adept at utilizing CRM tools, implementing technical solutions, and driving business efficiency. Committed to delivering exceptional support and fostering customer satisfaction in fast-paced environments.
Overview
5
5
years of professional experience
Work History
Sales Outreach Coordinator
Resi Media
Allen, TX
10.2024 - Current
- Provided technical insights during solution presentations, addressing customer pain points
- Generated leads through CRM tools, leveraging data to target potential clients effectively
- Collaborated with cross-functional teams to implement process improvements
- Designed and implemented outreach scripts, enhancing customer engagement and efficiency
- Developed and maintained detailed records of customer interactions and system issues in CRM
Interim Chief Technology Officer
Weichert Realtors
Prosper, TX
04.2024 - 09.2024
- Spearheaded the development and deployment of enterprise-wide software applications
- Conducted system performance assessments, identifying and resolving technical issues
- Implemented resilience and data protection plans, ensuring system uptime and security
- Partnered with vendors for technology procurement, optimizing costs and improving quality
- Created promotional materials and graphics for digital campaigns, enhancing client reach
Outside Sales Account Executive
AT&T
Dallas, TX
01.2024 - 04.2024
- Followed up with customer to identify and resolve service, account, or technical issues and maintain satisfaction.
- Collaborated with internal teams on special projects that required outside sales support.
- Enhanced sales volume through skilled support to both new and inactive customers.
- Conducted market research and reported on competitors.
- Conducted market research to identify selling possibilities and evaluated customer needs actively.
- Negotiated deals and handled complaints or objections.
- Used change methodologies to increase sales and led projects for increased productivity.
- Coordinated and finalized sales proposals to complete purchases.
Business Development Executive
Salesforce
Dallas, TX
04.2023 - 01.2024
- Supported customers with CRM solutions, troubleshooting system integrations and data issues
- Identified client needs and provided technical demonstrations to secure deals
- Leveraged CRM analytics to streamline sales pipelines and improve service efficiency
- Maintained up-to-date knowledge of Salesforce products and technical functionalities
Customer Success Manager | Account Executive
AT&T Inc- Laid Off (Offered relocation)
Dallas, TX
10.2021 - 04.2023
- Analyzed client challenges, providing tailored solutions to enhance system performance
- Acted as a liaison between technical teams and clients to address concerns effectively
- Conducted client evaluations, delivering actionable recommendations for improvement
- Collaborated with internal departments to ensure seamless technical support and service delivery
- Drove customer satisfaction by improving onboarding and troubleshooting processes
Sales Manager
Enterprise Holdings
Bloomington, IN
01.2020 - 10.2021
- Managed operations to enhance system performance and team efficiency
- Trained teams on problem-solving and customer-first strategies, ensuring technical precision
- Oversaw implementation of customer-facing tools, troubleshooting system errors as needed
Education
MBA - IT Management
Western Governors University
Salt Lake City, UT04.2025
Bachelor of Arts - Theatre, Arts Management
Indiana University
Bloomington, INSkills
- Technical Troubleshooting & Support
- CRM Utilization (KV Core CRM, SkySlope, Salesforce)
- Customer Success & Retention Strategies
- Network & System Administration
- Cross-Functional Collaboration
- Data Analysis & Reporting
- Software Deployment & Process Optimization
- Strategic Problem-Solving
- Microsoft Office Suite & Productivity Tools
- Digital Marketing & Graphic Development
Timeline
Sales Outreach Coordinator
Resi Media
10.2024 - Current
Interim Chief Technology Officer
Weichert Realtors
04.2024 - 09.2024
Outside Sales Account Executive
AT&T
01.2024 - 04.2024
Business Development Executive
Salesforce
04.2023 - 01.2024
Customer Success Manager | Account Executive
AT&T Inc- Laid Off (Offered relocation)
10.2021 - 04.2023
Sales Manager
Enterprise Holdings
01.2020 - 10.2021
MBA - IT Management
Western Governors University
Bachelor of Arts - Theatre, Arts Management
Indiana University