DOUGLAS CAFRAN
South Salem
Summary
Growth-focused Social Media Strategist with 10+ years of experience driving audience growth, engagement, and monetization across digital media, healthcare, real estate, and enterprise accounts. Proven leader in content strategy, cross-functional collaboration, and brand partnerships, scaling social channels to millions of followers while optimizing retention and ROI. Expertise in Instagram, TikTok, YouTube, and cross-platform audience growth.
Key Highlights:
- Scaled Instagram audience from 60K → 1.4M in 12 months; produced 500+ videos and viral campaigns exceeding 27M views.
- Developed serialized content strategy (“Healthy Grocery Store Swaps”), increasing repeat viewership, shares, and follower growth.
- Directed multi-influencer collaborations, mentoring creators, and standardizing content frameworks to maximize engagement and brand voice.
- Partnered with marketing and brand teams, providing performance insights to secure monetization and optimize campaigns.
- Experienced in data-driven strategy, audience analytics, community segmentation, and cross-platform content operations.
Overview
11
11
years of professional experience
Work History
Director of Social Media & Content Strategy
Imjustwasim, inc.
Hoboken, NJ
01.2022 - 08.2025
- Led creative strategy and content direction, scaling Instagram audience from 60K → 1.4M in 12 months.
- Developed daily serialized content segment “Healthy Grocery Store Swaps”, optimizing posts based on shares, likes, and follower growth.
- Directed and managed 1–5 influencers per activation; responsible for creative concepts, scripting, and production oversight.
- Mentored creators via weekly calls, fostering collaboration, sharing best practices, and ensuring consistency in content quality and brand voice.
- Collaborated with marketing, production, and brand partnership teams; adapted content for TikTok and YouTube, earning the YouTube Silver Play Button (100K+ subscribers).
- Provided performance insights for sponsored content campaigns, enabling monetization, rate increases, and brand partnership growth.
- Standardized high-performing hooks and content frameworks to maximize reach, engagement, and repeat audience retention.
SALES ASSOCIATE
Liberty Realty
Hoboken, NJ
03.2021 - 06.2025
- Ranked top-performing agent in first year; closed 47 transactions and generated 40% of sales through repeat clients and referrals.
- Leveraged market data and CRM tools to position listings strategically and build long-term client relationships.
SOURCING LEAD
Mount Sinai Hospital
New York, NY
09.2019 - 06.2020
- Negotiated and closed $3M in procurement contracts, tracking KPIs and demonstrating ROI to justify vendor partnerships.
- Built and managed strategic vendor and internal relationships to optimize delivery and compliance.
LEAD GENERATION SPECIALIST
TLC Worldwide
New York, NY
08.2018 - 09.2019
- Generated 3–5 qualified appointments daily; booked a $2M campaign with Hertz by providing performance insights and aligning execution with company objectives.
- Developed lead-generation strategies adopted company-wide as best practices.
IT PROJECT MANAGER
KP Johnson & Associates
New York, NY
04.2017 - 08.2018
- Led a team of 7 at an IT relocation company to manage Amazon’s move into the $25B Hudson Yards building, one of NYC’s most expensive real estate developments, ensuring furniture, hardware, and software were fully operational on schedule.
- Coordinated with vendors and internal teams to meet strict deadlines, building strong relationships and ensuring smooth execution of a high-profile, multi-million-dollar project.
CLIENT SERVICE ASSOCIATE
Premier, Inc.
New York, NY
05.2014 - 04.2017
- Managed over 600 national accounts, including hospitals, hotels, schools, sports stadiums (NBA, MiLB, minor league hockey), and pharmacies, consistently exceeding a $3M quarterly sales quota through strategic partnerships, high-volume account management, and quarterly spending analysis for top clients.
- Secured supplies from leading healthcare wholesalers (FFF, Cardinal Health, AmerisourceBergen) and partnered with US Foods to ensure clients received all products at negotiated, discounted rates and delivered on time to their locations, driving client retention and satisfaction.
- Recognized as a top-performing sales rep and invited to present at trade shows and meetings with CFOs and GMs to share business development strategies.
Education
B.S. - Business Administration: Marketing
Marist College
Poughkeepsie, NY05-2014
Study Abroad Program - undefined
Lorenzo De Medici
Florence, Italy12-2012
Skills
- Social Media Strategy & Growth (Instagram, TikTok, YouTube)
- Audience Segmentation & Analytics (Engagement, Retention, Shares, Follower Conversion)
- Content Creation & Serial Programming
- Brand Voice & Community Management
- Multi-Influencer Collaboration & Mentorship
- Cross-Functional Team Leadership (Marketing, Production, Partnerships)
- Negotiation, ROI Tracking, Monetization Strategy
- AI Tools for Scripting, Editing, Captioning
Timeline
Director of Social Media & Content Strategy
Imjustwasim, inc.
01.2022 - 08.2025
SALES ASSOCIATE
Liberty Realty
03.2021 - 06.2025
SOURCING LEAD
Mount Sinai Hospital
09.2019 - 06.2020
LEAD GENERATION SPECIALIST
TLC Worldwide
08.2018 - 09.2019
IT PROJECT MANAGER
KP Johnson & Associates
04.2017 - 08.2018
CLIENT SERVICE ASSOCIATE
Premier, Inc.
05.2014 - 04.2017
Study Abroad Program - undefined
Lorenzo De Medici
B.S. - Business Administration: Marketing
Marist College