Zachary Seifter
Tampa,FL
Summary
Digital content strategist and social media marketer with 4+ years of experience creating high-performing content for NFL organizations. Experienced in developing platform-specific content strategies, producing viral short-form video, leading real-time campaign execution, and translating audience insights into measurable engagement. Proven ability to collaborate across marketing, creative, partnerships, and communications teams to build brand affinity through social-first storytelling.
Overview
5
5
years of professional experience
Work History
Social Media Content Specialist
Tampa Bay Buccaneers
Tampa, Florida
08.2025 - Current
- Develop and execute platform-specific content strategies across the Buccaneers' social media channels, producing engaging content that strengthens brand affinity and fan engagement.
- Produced, shot, edited, and published original short-form videos for Instagram, TikTok, YouTube Shorts, Facebook, X, and Snapchat, enhancing audience engagement across platforms.
- Captured real-time content during games, practices, community initiatives, and events, delivering rapid-turnaround creative that resonated with fans in fast-paced environments.
- Write engaging social copy, captions, and calls-to-action that maintain a consistent brand voice across platforms.
- Partner with Marketing, Creative, Partnerships, Digital, and Community Impact teams for content initiatives.
- Contributed to creation of viral social content, producing videos that achieved substantial organic reach and engagement, amplifying brand visibility.
Social Media Coordinator
Houston Texans
Houston, Texas
05.2024 - 08.2025
- Helped drive year-over-year audience growth across Texans social channels, contributing to top-15 NFL rankings in video views, interactions, and follower growth while producing one of the league's highest content outputs.
- Led content strategy and execution for the Texans' TikTok channel, creating platform-native content that increased audience engagement.
- Managed social content for Lone Star Sports & Entertainment and the Texas Bowl, developing original content and providing live event coverage.
- Produced real-time coverage of games, practices, and community events through video production and short-form editing.
Social Media Intern
Buffalo Bills
Buffalo, New York
07.2023 - 03.2024
- Created and edited digital content for game days and team campaigns across social platforms
- Supported content capture and rapid-turnaround publishing during live events
Digital and Social Media Intern
New York Giants
East Rutherford, New Jersey
07.2022 - 03.2023
- Produced short-form social content for Instagram, X, and TikTok supporting team storytelling and engagement
- Assisted with content planning and execution during practices, press events, and game weeks
Digital and Social Media Intern
Tampa Bay Buccaneers
Tampa, Florida
12.2021 - 07.2022
- Produced and edited short-form social content on Instagram, TikTok, and X to enhance game-day coverage and reinforce team storytelling
- Assisted with real-time posting of highlights and behind-the-scenes content during practices and games to engage fans and increase visibility
Education
Bachelor of Science - Journalism
University of Florida
Gainesville, FL05-2020
Skills
Platforms
- TikTok
- X
- YouTube
- Snapchat
- Threads
- Meta Business Suite
- Emplifi
- X Media Studio
Creative
- Social Media Content Strategy
- Short-Form Video
- Copywriting
Software
- Adobe Premiere Pro
- Adobe Photoshop
- Adobe Lightroom
- CapCut
- Slate
Timeline
Social Media Content Specialist
Tampa Bay Buccaneers
08.2025 - Current
Social Media Coordinator
Houston Texans
05.2024 - 08.2025
Social Media Intern
Buffalo Bills
07.2023 - 03.2024
Digital and Social Media Intern
New York Giants
07.2022 - 03.2023
Digital and Social Media Intern
Tampa Bay Buccaneers
12.2021 - 07.2022
Bachelor of Science - Journalism
University of Florida