Marcos Arriola
New Port Richey,FL
Summary
Committed and experienced content specialist with over ten years of success in the entertainment industry. Renowned for an innovative and driven approach, passionate about executing successful video projects. A veteran media leader consistently creating on-brand marketing content for both existing and new social media platforms. Expertise lies in analyzing analytics and marketing campaign results to make strategic adjustments and achieve desired goals. Skilled in developing fresh and crisp social media video content, while effectively coordinating production activities from concept through post-production.
Overview
9
9
years of professional experience
Work History
Social Media Content Specialist
Trulieve
10.2021 - Current
- Grew 250k new followers, Increase engagement by 41% percent
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring.
- Leveraged tracking data to segment target audiences, trigger campaigns, and personalize content.
Digital Video Contributor
Beasley Media Group
08.2015 - 03.2020
- Recruited and collaborated with talent, as a liaison to Marketing, On-Air Talent, Sales, and Product Development teams to ensure brand consistency in all video projects.
- Analyzed video performance metrics monthly, leveraging data-driven insights to optimize content strategy and improve engagement.
- Helped create and maintain a content calendar to ensure timely, strategic, and consistent content delivery across all platforms.
- Established detailed production schedules for over 65 projects.
Education
High School Diploma -
CUNY Prep High School
New York, NY06.2008
Skills
- Project management
- Content production
- Strategic planning
- Problem-solving
- Multimedia content creation
- Influencer outreach strategies
Social Media
@Swavthevisionary
@Vibeuary
Timeline
Social Media Content Specialist
Trulieve
10.2021 - Current
Digital Video Contributor
Beasley Media Group
08.2015 - 03.2020
High School Diploma -
CUNY Prep High School
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