Work Preference
Summary
Overview
Work History
Skills
Affiliations
Interests
Timeline
Generic
DOUGLAS CRANDALL
Open To Work

DOUGLAS CRANDALL

Mission Viejo,USA

Work Preference

Job Search Status

Open to work
Desired start date: 2 weeks notice

Desired Job Title

Worldwide VP of Sales - Distribution and Channel SalesExecutive Vice PresidentVP of SalesDirector of SalesChief Business Officer

Work Type

Full Time

Location Preference

RemoteHybrid
Location: Mission Viejo, USA, USIrvine, CANewport Beach, CA
Open to relocation: Yes

Minimum Desired Compensation

199000/yr

Important To Me

Work-life balanceCompany CultureHealthcare benefitsWork from home optionPaid time offStock Options / Equity / Profit Sharing401k matchTeam Building / Company Retreats

Summary

Dynamic professional with over 25 years of experience in leading Fortune 100 companies, showcasing comprehensive expertise across the entire product lifecycle. Proven track record in diverse roles within manufacturing, distribution, national retail, reverse logistics, and both B2B and B2C e-commerce platforms. Recognized as a strategic leader and mentor, combining creativity and analytical thinking to develop innovative plans and processes that drive organizational success. Exceptional ability to connect with individuals at all levels, fostering collaboration and inspiring teams to embrace a shared vision for growth and excellence.

Overview

37
37
years of professional experience

Work History

Digital Consulting Director

Perficient
Irvine, California
01.2022 - Current
  • Responsible for meeting with C level leadership and helping them build a digital strategy, implement that strategy within their companies, and work towards continues evolution bringing the best brand experience for their employees, their partners, and their customers.
  • Perficient focuses on companies that have more than 1 Billion in revenue, competes with companies like Deloitte & Accenture, and has revenues over $1 Billion dollars and over 8,500 employees to date.
  • Selected Achievements
  • Achieved 600% of quota my first year ranking 12th highest in the company.
  • Led C-level executives to design and implement digital transformation strategies, focusing on operational efficiencies, top line revenue growth and cost savings through automation, enhancement, and AI adoption.
  • Led initiatives to improve customer satisfaction and streamline sales operations through innovative technologies.
  • Ensured compliance with ethical AI practices and data privacy regulations across all digital implementations.

Worldwide VP of Sales - Distribution and Channel Sales

Linksys Corporation
Irvine, California
01.2020 - 01.2022
  • Responsible for leading Linksys products into the Distribution and MSP channels globally for Linksys. As an active member of the senior leadership team, add value as a strategic partner at the highest level in the company. Accelerate the growth of sales and grow market share of all product categories as well as build new inbound and outbound channels at an efficient scale and predictable ROI. Reported to the CEO.
  • Selected Achievements: (Linksys Cont.)
  • As part of the executive leadership team, raised $75 million in capital investment from Fortinet.
  • Responsible for the launch of a new W@H solution, HomeWRK for both enterprise and K-12
  • Effectively cleaned the channel, distribution rationalization and channel program revitalization (InterLink Partner Network).
  • Created & launched InterLink, Linksys’s partner network and channel program.
  • Highest leadership scores in the organization 8.9 out of 10 vs. Company 7.6 out of 10.
  • Built team from the ground up, revenue is expected to more than double next year.

Executive Vice President

Segue Corporation
Lake Forest, California
01.2017 - 01.2020
  • Developing domestic and international markets, vertical sales channel strategy, and new manufacturer contracts. Overseeing purchasing, sales, marketing and business development, and the overall company strategy. Leading the organization in the development of internal infrastructure and external revenue growth while focused on operational excellence and efficiencies. Channels included B2B, B2C, and B2B2C, and distribution.
  • Selected Achievements
  • Launched the distribution division of Segue from contract creation, negotiations, and the on-boarding of companies like Western Digital, Verbatim, Cyberpower PC, iBuyPower and Lenovo over 20 others for 100% growth.
  • Created and launched a closed channel B2C e-commerce platform from idea to inception, called esc that partnered with all U.S. universities has a TAM of over 25 million customers and exclusively partnered with the Independent College Bookstore Association.
  • Keynote speaker for new technology at the ICBA annual convention for over 600 technology buyers and College Bookstore General Managers.
  • Created and started the marketing division including all design, collateral, messaging and programs for Segue and esc.
  • Created and launched Segue’s complete service offering strategy by expanding their business from only R/L to 3PL, distribution, marketplace management and proprietary closed channel platforms.

Director / General Manager TechLiquidators & CowBoom

Best Buy Corporation
Richfield, Minnesota
01.2012 - 01.2017
  • Managed and led the Irvine office with over 70 employees including sales, merchandising, marketing, customer service, finance, operations, IT and facilities.
  • Selected Achievements
  • Managed Best Buy’s strategy for $4 Billion in annual returns to maximize the highest recovery in each category and each condition across all of Best Buy’s platforms including in-store, online and other various channels.
  • Managed both B2B (TechLiquidators) and B2C (Cowboom) totaling $340 Million in revenue.
  • Created and launched a marketplace called Qualified Seller, which drove $40 Million in revenue at 15% net margin.
  • Opened the first international disposition channels for Best Buy in China and the UAE.
  • Drove triple digit growth YOY for Best Buy/TechLiquidators FY12 - FY17.
  • Created the only e-commerce platform that was a profit center delivering $1.7 Million in freight profit for the year.

Senior Channel Manager Distribution & Channel Manager

Hitachi GST
San Jose, California
01.2009 - 01.2012
  • Managed the North American distribution of Hitachi/GTech hard drives for partners such as Ingram Micro, Synnex, D&H, Arrow Electronics, Avnet, Wynit, Broadfield and SED International. Also managed all of the system integrators and exporters in North America.
  • Selected Achievements
  • Hitachi GST awarded Ingram Micro’s fastest growing partner and received the Platinum Partner Award within the first 12 months of assignment. Grew the account from contract ($0) to number 1 position in revenue by year 2 beating our WD and Seagate.
  • Consolidated the distribution channel partners from 12 down to 5 while growing sales through a more focused approached.
  • Hitachi GST grew so fast in 3 years that the positioning caused the WD Acquisition & Merger.

Executive Sales Director

Pacifica LLC / KBC Bank
Irvine, California
01.2008 - 01.2009
  • Responsible for managing the acquisition and sales of the whole life settlement portfolios and raising capital for new investors. Sold the company to KBC Bank in Belgium.
  • Selected Achievements
  • Sold the company in 1 year with target of 3 years.

U.S. Director of Components

Ingram Micro
Irvine, California
01.1993 - 01.2008
  • Complete business ownership of sales, marketing and purchasing for all of the components vendors such as Intel, AMD, Western Digital, Microsoft and Seagate in the U.S. In addition, led the global strategy for components for Ingram Micro. Led a team of over 70 team members that included inside sales, field sales, purchasing and marketing.
  • Selected Achievements
  • Created Ingram Micro’s Components Business Unit: Created the business plan, submitted and presented to the executive board for funding, Delivered the fastest growing division within Ingram Micro 2003 - 2007, and the end result was a 26 person sales team driving $1 billion dollars worth of annual revenue.
  • 2003-2004 - over 70% year over year growth
  • 2004-2005 - over 47% year over year growth
  • 2005-2006 - over 30% year over year growth
  • 2007 - 34% year over year growth delivering 1 Billion Dollars
  • Created and launched the System ArchiTECHS community - an aggregation and community of system builders which drove $1.5 million dollars in annual marketing dollar profit for 2006-2008 with 500 members nationwide.
  • 5 time President’s Club Award recipient before entering into senior management roles.
  • Over 15 years of distribution sales experience, from the bottom to the top at Ingram Micro.

Professional Beach Volleyball Player

AVP
Orange County, California
01.1989 - 01.1993

Skills

  • Sales team leadership
  • Market positioning strategy
  • Consumer and business sales experience
  • Market channel strategy
  • Global business expertise
  • Pricing plan execution
  • Market share expansion
  • Complex deal negotiations
  • Inventory oversight
  • Strategic business development

Affiliations

Sons of the American Revolution

Maximum Impact Foundation Inc.

Interests

Family Time, Surfing, Beach Volleyball, Travel

Timeline

Digital Consulting Director

Perficient
01.2022 - Current

Worldwide VP of Sales - Distribution and Channel Sales

Linksys Corporation
01.2020 - 01.2022

Executive Vice President

Segue Corporation
01.2017 - 01.2020

Director / General Manager TechLiquidators & CowBoom

Best Buy Corporation
01.2012 - 01.2017

Senior Channel Manager Distribution & Channel Manager

Hitachi GST
01.2009 - 01.2012

Executive Sales Director

Pacifica LLC / KBC Bank
01.2008 - 01.2009

U.S. Director of Components

Ingram Micro
01.1993 - 01.2008

Professional Beach Volleyball Player

AVP
01.1989 - 01.1993

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