DOUGLAS KREBS
Atlanta,GA
Summary
Marketing Account and Project Manager with more than 27 years of experience in delivering impactful and client-pleasing results for renowned brands across diverse industries, including retail, healthcare, media, soft drinks, agencies, radio and franchise brands. Respected and well-rounded background in account and client services, digital, automation, print, integrated marketing, vendor management and project management,
Overview
27
27
years of professional experience
Work History
Account Manager
RR Donnelley
02.2019 - Current
- Proactively providing client service for globally established healthcare companies, soft drink brands, water municipalities, shoe brands, cable television and financial institutions for their print packaging and marketing campaigns
- Partnering with key production teams, print plants, data and automation teams, sales teams and RRD clients to ensure that campaigns are executed on schedule
- Onboarding new clients and establishing goals, timing and expectations
- Serving as the primary day-to-day client-to-agency liaison daily with clients for document requests, data specs and project statuses
- Collaborating with internal teams to improve KPI reporting for analytics, invoicing and performance
- Overseeing internal and offshore production teams
- Prioritizing client expectations and addressing client escalations quickly
- Forecasting sales projections and reconciling billing
- Anticipating market changes to better understand and recommend marketing strategies in both B2B and B2C environments
- Recognising and promoting team successes internally to RRD executives
- Coaching clients on their marketing automation efforts to access a proprietary dashboard to view, annotate, approve or redirect workflow documents
Digital Account Manager
Conversion Whale
11.2017 - 01.2019
- Proactively managed and optimized dental clients' SEM, SEO, and social media campaigns
- Established SEO best practices and contracted an SEO team to improve marketing performance across 300+ accounts
- Spearheaded agency's SEO development as a product to increase revenue
- Supervised and mentored off-shore SEO teams for both on-page and off-page efforts
- Actively executed campaigns and assigned work assignments and schedules to the operational teams
- Met with clients to review campaign KPIs to show successes and resolve any escalations
- Reviewed campaign progress and relayed updates and challenges to key stakeholders
- Onboarded and coached clients on accessing a custom dashboard
- Implemented strategies for improving client retention
- Worked cross-functionally with various departments on projects.
- Led successful campaign launches by coordinating efforts across various departments ensuring timely delivery of assets and materials required for implementation.
Account and Onboarding Executive
Digital Media Nation
04.2017 - 10.2017
- Onboarded clients post-sale to instruct them on accessing their reputation marketing platform
- Oversaw team assignments and workloads to ensure projects were delivered on schedule
- Worked with internal teams to make sure client goals were achieved
- Presented campaign results with clients and advised clients on how to build and market online reviews
- Launched SEO and citation-building projects for local clients
Digital Marketing Account Manager
Qiigo
04.2016 - 04.2017
- Set client expectations for SEM and SEO goals and timing
- Anticipated client concerns and provided strategic direction for their SEO programs, SEO content, PPC, local listings, reputation management, Facebook advertising and web design projects
- Oversaw work streams for creative and operational teams
- Led client-facing performance calls to fine-tune strategies and highlight account performances
- Onboarded and trained new clients on their digital platform
- Built and fostered client relationships with business owners and franchisees
- Winner of inaugural fourth quarter client upsell/referral contest
- Monitored trends in the digital marketing landscape and adjusted strategies accordingly.
Client Success Manager
PureCars
06.2015 - 04.2016
- Led recurring in-person and on-site meetings to review client advertising campaign metrics, analytics, account performances and client strategies
- Proactively analyzed and optimized accounts to improve campaign performances
- Onboarded new accounts to define campaign objectives, budgets and timelines
- Defined SEM, social media advertising and retargeting strategies for car dealerships
Senior SEM Manager | Team Lead
Yellow Pages
01.2013 - 04.2015
- Coached and inspired teams in their career development
- Optimized pay-per-click campaigns for local businesses
- Analyzed and presented KPIs and strategies to stakeholders and business owners
- Validated pre-launch account procedures, landing pages, call tracking and targeting
- Created website content
- Mediated sales and client requests for account changes and managed client expectations
- Optimized ad spend for maximum ROI with thorough keyword research and bid adjustments.
- Ensured compliance with industry regulations by managing ad approval processes across various platforms.
- Monitored industry trends to stay ahead of competitors, adjusting SEM strategies accordingly.
- Collaborated with cross-functional teams for effective campaign coordination and goal alignment.
- Responsible for monitoring and optimizing more than 500 YP Gold client SEM campaigns
Senior Marketing Manager
GREAT
07.1998 - 06.2008
- Defined project objectives for radio promotions, integrated marketing campaigns and events by creating project timelines, project checklists, budgets and team assignments
- Evaluated post-campaign results and monitored radio on-air ad impressions and website content to ensure that key contract deliverables were met
- Researched, developed and implemented a new direct mail shipping system that increased productivity
- Directed printing, shipping and kitting projects with fulfillment companies
- Managed logistics for multi-market radio promotions, VIP advertiser trips, meetings and event marketing
- Oversaw promotion and advertising strategies including selecting media, determining ad buy schedules and approving ad creatives
- Established training standards for new hires
- Oversaw multiple yearly projects from concept through completion.
Education
Bachelor of Science - Journalism And Public Relations
Northern Arizona University
Flagstaff, AZ01.1991
Skills
- Teamwork and collaboration
- Account management
- Possessing a strong knack for building and fostering client relationships
- Strategic planning and creative thinking
- Marketing project management
- Digital and integrated marketing
- Print production
- Negotiating complex contract deliverables
- Analyzing online marketing campaign results
- Reconciling invoicing
Accomplishments
- Pitching media and securing $1.5M in radio ad placements for the 2007 CMT Video Music Awards radio promotion.
- Negotiating $780K+ in promotional value and more than 1,100 on-air mentions to support the 2008 Nick Kids' Choice Awards radio promotion.
- Managing a $ 6.4 M portfolio of 700 + Yellow Pages accounts for search marketing clients.
- Orchestrating and growing my client base with $2.1M annual billings for 600+ digital marketing and proactively providing top-notch client service for nationally recognized franchises at Qiigo.
- Negotiating media buys and reviewing RFPs with vendors including transportation companies, hotels, promotional firms, event venues, radio groups and printers reducing project costs by 20% .
- Successfully managing a portfolio of 40+ automotive dealership clients with more than $ 3M annual digital advertising spend for SEM, programmatic display, remarketing and core products.
Timeline
Account Manager
RR Donnelley
02.2019 - Current
Digital Account Manager
Conversion Whale
11.2017 - 01.2019
Account and Onboarding Executive
Digital Media Nation
04.2017 - 10.2017
Digital Marketing Account Manager
Qiigo
04.2016 - 04.2017
Client Success Manager
PureCars
06.2015 - 04.2016
Senior SEM Manager | Team Lead
Yellow Pages
01.2013 - 04.2015
Senior Marketing Manager
GREAT
07.1998 - 06.2008
Bachelor of Science - Journalism And Public Relations
Northern Arizona University
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