Douglas Miller
Indianapolis Zoo
Carmel,IN
8
years of professional experience
Dynamic communications professional with a proven track record at the Indianapolis Zoo, enhancing brand visibility and audience engagement. Expert in content development and project management, I successfully increased social media reach by 300%. Association of Zoos and Aquariums Diversity Committee member.
Work History
Communications Specialist
5 Months- Developed and implemented communication strategies to enhance visitor engagement and brand awareness.
- Collaborated with cross-functional teams to create informative content for staff.
- Coordinated internal communications, streamlining information flow across departments for improved collaboration.
- Ensured consistent brand messaging across all external communications channels, leading to a strong brand identity.
- Collaborated with journalism and marketing teams to compile information and align company messaging.
- Coordinated with creative and design teams to produce high-quality visuals for marketing materials.
- Improved employee engagement by implementing regular feedback and recognition programs.
- Strengthened media relations, securing valuable coverage in industry publications.
PR & Content Coordinator
3 Years 2 Months- Increased content engagement by curating and organizing relevant materials for various platforms.
- Developed compelling content strategies to drive traffic and improve audience retention.
- Managed all aspects of the Akron Zoo website to ensure consistency in tone and messaging.
- Collaborated with cross-functional teams to ensure timely delivery of high-quality content.
- Managed editorial calendars, streamlining the content production process and meeting tight deadlines.
- Spearheaded social media campaigns, increasing brand awareness and driving user engagement.
- Edited and proofread written materials to maintain consistency in tone, style, and accuracy.
- Managed email marketing campaigns by crafting compelling newsletters that drove subscriber engagement.
- Assisted in crisis management efforts by crafting appropriate responses and mitigating potential damage to the zoo’s reputation.
- Secured media coverage for company news and events, increasing brand visibility.
- Managed the editorial process from concept to publication for on-time delivery of each issue of the Akron Zoo’s Explorer Magazine.
Social Media and Event Coordinator
1 Year 7 Months- Created social media and communications content with consistent content and tone
- Interacted with fans and clients in effort to take advantage of positive posts and feedback to boost brand identification.
- Collaborated with sales, product management and web development teams to create specific marketing campaigns across multiple platforms.
- Managed relationships with high-profile clients and translated marketing needs into results-driven strategies.
- Developed comprehensive resource management reports, data presentations and data analytics reports.
- Managed administrative logistics of events planning, event booking and event promotions.
- Planned large-scale events such as trade shows, conferences, and meetings.
Social Media And Content Marketing Coordinator
3 Years- Increased followers on social media by 200% in 6 months
- Increased average reach by 300% on social media platforms
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Managed social media accounts for over 100 independent contractors, generating interest for existing and upcoming product or service releases.
- Evaluated monthly performance statistics and used data to inform future strategies.
- Mentored customer service, marketing, sales and accounting teams.
- Executed on-time and under-budget project management on complex issues for senior leadership.
Education
MBA - Marketing
Bachelor of Science - Advertising
Skills
Project Management
Writing and editing
Public Relations
Social content planning
Content development
Content marketing
Website Management
Email Marketing
Hootsuite expertise
Client engagement
Social media best practices
Timeline
Communications Specialist
Indianapolis Zoo
03.2026 - CurrentRead More
PR & Content Coordinator
Akron Zoological Park
01.2023 - 03.2026Read More
Social Media and Event Coordinator
Red Paper Plane
06.2021 - 01.2023Read More
Social Media And Content Marketing Coordinator
Lorenzo's Dog Training Team
06.2018 - 06.2021Read More
Ashland University
MBA from Marketing
Read More
Kent State University
Bachelor of Science from Advertising
Read More