Douglas Rand
Matthews,United States
Summary
Managing Director Doug Rand is an accomplished Brand builder and author skilled in providing clients across many industries the brand solutions that best meet their immediate and enduring strategic needs. Rand has built many long-lasting relationships over the past three decades and consistently shares passions for global brand building in seminars, forums and other similar presentations.
Overview
36
36
years of professional experience
Work History
Managing Director
Brandsymbol
Matthews, NC
08.2019 - 01.2024
- Leveraging nearly three decades of success creating Brand identities and architectures for leading global companies, Doug Rand researches and recommends world-class, Brand-building opportunities for Brandsymbol's potential clients
- Doug partners with each client to identify their unique project objectives, and then effectively and efficiently manages Brandsymbol resources to accomplish them
- Has applied extensive Branding expertise as: 1) results-driven, client-focused Brand professional with a legacy of profitable brands and personal relationships that endure for decades; 2) senior executive at the world's foremost branding agencies; and 3) highly accomplished author and speaker on world-class branding.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Skilled at working independently and collaboratively in a team environment.
Senior Vice President
Brandside Ideation Group
09.2012 - 07.2019
- Lead all engagement efforts to help our clients realize all opportunities available to them to successfully grow their brands.
President
Brand Institute
01.2007 - 04.2011
- Responsible for leading business development, project management, and client service activities throughout the Midwest.
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Developed strong partnerships with cross-functional teams for improved collaboration and efficiency.
Vice President
Brand Institute
08.2005 - 12.2006
- Assisted the President of the Region with all business development, project management, and client service activities.
Chief Branding Officer
The Garrigan Lyman Group
01.1999 - 01.2003
- Responsible for leading all activities related to brand development and brand strategy.
Managing Director
Addison Whitney
01.1996 - 01.1999
- Responsible for business development, project management, and client services throughout the West Coast.
Vice President
01.1992 - 08.1996
- An initial employee that helped grow a young agency to a position of leadership through diligence in business development, brand development/strategy, and client services.
Finance and Insurance Director
Volvo Of Charlotte
Charlotte, NC
06.1988 - 09.1991
- Cultivated positive work environment that fostered employee engagement, increased retention rates, boosted overall team morale, and maximized profits.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Interacted well with customers to build connections and nurture relationships.
- Consistently exceeded profit goals
Education
Associate of Arts - Announcing, Copywriting, Production
Carolina School of Broadcasting
Charlotte, NC01.1984
Bachelor of Arts - Speech Communication and Dramatic Arts
Pensacola Christian College
Pensacola, FL12.1980
Skills
- Brand Development
- Brand strategy
- Presentations
- Mentoring and training
- Marketing Strategy
- Marketing Communications
- Negotiation
- Business Planning
Websites
Timeline
Managing Director
Brandsymbol
08.2019 - 01.2024
Senior Vice President
Brandside Ideation Group
09.2012 - 07.2019
President
Brand Institute
01.2007 - 04.2011
Vice President
Brand Institute
08.2005 - 12.2006
Chief Branding Officer
The Garrigan Lyman Group
01.1999 - 01.2003
Managing Director
Addison Whitney
01.1996 - 01.1999
Vice President
01.1992 - 08.1996
Finance and Insurance Director
Volvo Of Charlotte
06.1988 - 09.1991
Associate of Arts - Announcing, Copywriting, Production
Carolina School of Broadcasting
Bachelor of Arts - Speech Communication and Dramatic Arts
Pensacola Christian College