Douglas Redgrave
Addison,TX
Summary
Marketing professional with a proven track record in Marketing operations and digital asset management. Product Owner and Implementation Lead of Adobe Experience Manager Assets (AEM) at Signet Jewelers for four years. Adept at identifying business needs and delivering innovative new solutions to enhance digital asset management processes.
Overview
9
9
years of professional experience
Work History
Manager of Marketing, Science & Technology
Signet Jewelers
Dallas, TX
01.2020 - Current
- Excelled in the role of Product Business Leader and Administrator, focusing on Adobe Experience Manager (AEM) Assets.
- Developed and implemented company-wide standards for asset ingestion, metadata taxonomy, and user permissions.
- Directed a team of AEM Asset Librarians for day-to-day content management activities.
- Delivered comprehensive training programs to enhance knowledge and skills of over 500 internal business users and external vendors.
- Enhanced digital asset management workflows through collaboration with AEM developer and clients. Contributions included the creation of custom search, Oak Indices; development of a workflow automating bulk uploads of ecommerce PDP images; and automation to apply product metadata to assets.
- Led project team in migrating Signet AEM instance to AEM Cloud Service, collaborating with Adobe Consulting Services and internal technical partners. (June-August 2024).
- Supported enhancement of Signet's digital infrastructure through new CMS testing (AEM Sites, Contentful).
- Maintained knowledge of industry trends and emerging technologies in Generative AI.
Digital Production Manager
Signet Jewelers
Dallas, TX
10.2018 - 01.2020
- Facilitated daily Marketing Scrum meetings with the Digital Creative Services team to ensure collaborative task completion.
- Boosted workflow efficiency by detecting potential risks in workflows, implementing strategies to mitigate them.
- Maintained clear and effective cross-departmental communication efforts, ensuring team alignment from start to finish.
- Facilitated a 25% drop in marketing asset production time with the implementation of JIRA for Digital Marketing campaigns.
- Deployed Adobe Experience Manager (AEM) Assets for Zales, Zales Outlet, and Peoples banners
Marketing Manager, Zales
Signet Jewelers
Dallas, TX
10.2017 - 09.2018
- Developed and implemented digital marketing plans for new Zales fashion jewelry collections ($75 million annual sales).
- Partnered with Merchants and Buyers to understand the audience for fashion collections and develop targeted marketing messages tailored to specific customer segments.
- Utilized analytics platforms to measure the impact of digital marketing efforts based on key metrics, including ROAS
- Tracked budgets for all marketing initiatives and provided regular updates
Senior Marketing Business Analyst
Signet Jewelers
Dallas, TX
08.2015 - 09.2017
- Analyzed retail sales data, using findings to develop insights to support business and technical decisions
- Launched and moderated a Zales online research community that yielded quick-turn, agile insights for brand planning
Education
Bachelor of Science - Marketing
Texas Christian University
Fort Worth, TX05.2009
Skills
- Adobe Experience Manager (AEM)
- Adobe Cloud Manager
- Six Sigma Methodologies
- Process Improvement
- Cross-Functional Teamwork
- Avid Learner
- Patience and Persistence
- Flexible and Adaptable
Timeline
Manager of Marketing, Science & Technology
Signet Jewelers
01.2020 - Current
Digital Production Manager
Signet Jewelers
10.2018 - 01.2020
Marketing Manager, Zales
Signet Jewelers
10.2017 - 09.2018
Senior Marketing Business Analyst
Signet Jewelers
08.2015 - 09.2017
Bachelor of Science - Marketing
Texas Christian University
Similar Profiles
Alejandro RodriguezAlejandro Rodriguez
ASSISTANT STORE MANAGER at Kay Jewelers/Signet JewelersASSISTANT STORE MANAGER at Kay Jewelers/Signet Jewelers
Tanaya WatkinsTanaya Watkins
Lead Processor QC DC at Signet JewelersLead Processor QC DC at Signet Jewelers
Julianna SolorzanoJulianna Solorzano
Third Key Holder at Signet JewelersThird Key Holder at Signet Jewelers