Summary
Overview
Work History
Education
Skills
Timeline
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Deborah Pullins

Delray Beach,FL

Summary

Marketing and business development professional with 8+ years of experience supporting healthcare, wellness, and technology organizations through patient education initiatives, digital campaigns, and cross-functional collaboration. Skilled at creating marketing assets, onboarding/training materials, and educational content that drives engagement and supports compliance requirements. Adept at working within matrixed teams to align marketing strategies with commercial objectives. Strong communicator with a proven ability to manage multiple projects, prioritize effectively, and deliver measurable results.

Overview

13
13
years of professional experience

Work History

Marketing & Business Development Specialist

Wind River
, United States
07.2024 - Current
  • Partner with product, sales, and marketing teams to deliver targeted email sequences and educational collateral tailored to specialized client audiences.
  • Researched, developed, and wrote client-facing materials that were vetted for accuracy and compliance prior to launch.
  • Supported commercial operations with content and insights that improved engagement and adoption of technical solutions.
  • Coordinated across a matrixed organization to ensure messaging and marketing strategies aligned with business objectives.

Business Development Representative

Wind River
, United States
03.2023 - 07.2024
  • Leveraged Salesforce, Outreach, Zoominfo, and LinkedIn Navigator to identify and qualify accounts in regulated industries including aerospace, defense, and industrial IoT.
  • Consistently exceeded quotas for prospect identification and lead generation, contributing to long-term client relationships.
  • Supported account managers with collateral and messaging to ensure seamless handoff from lead generation to business development.

Director of Outreach

Fusion Academy
Palm Beach Gardens, FL
03.2022 - 02.2023
  • Drove referral-based marketing campaigns, consistently exceeding quarterly referral goals by 100-125%.
  • Used Salesforce to track campaign performance and ensure compliance with communication protocols.
  • Built referral and outreach programs to strengthen local partnerships and engagement strategies.

Inside Sales Representative & Customer Care Associate

LasikPlus (LCA-Vision Inc.)
West Palm Beach, FL
02.2020 - 03.2022
  • Supported healthcare marketing and commercial models by engaging prospective patients, answering procedure-related questions, and scheduling consultations.
  • Maintained strict adherence to HIPAA compliance and patient privacy protocols during all interactions.
  • Improved patient education and engagement, contributing to a 72-87% monthly closing rate on consultations.
  • Ensured accurate appointment scheduling and data entry to optimize patient experience and operational efficiency.

Digital Marketing Manager

Networld Online
Boca Raton, FL
01.2019 - 02.2020
  • Designed and executed digital campaigns for healthcare and wellness clients, including ad copy, graphics, and landing pages.
  • Conducted competitor and market analysis using SEMRush, AdEspresso, and Ad Libraries to refine campaign strategy.
  • Created questionnaires and interactive virtual engagement tools to improve patient and client participation.
  • Provided data-driven insights on CTR, conversions, and ROI, driving measurable improvements in campaign outcomes.

Sales Team Lead / Digital Marketing Manager

MALA Group, Inc.
Deerfield Beach, FL
02.2017 - 01.2019
  • Developed multi-channel healthcare/wellness marketing campaigns (email, direct mail, social media, digital ads).
  • Designed and implemented onboarding processes, training materials, and internal knowledge packets for new hires.
  • Mentored a sales team of 5-8 agents, ensuring alignment with KPIs and marketing objectives.
  • Improved communication processes, patient-facing scripts, and the company's digital presence to maximize engagement.

Outbound Sales Representative

MALA Group, Inc.
Deerfield Beach, FL
07.2015 - 02.2017
  • Managed outreach to 75-125 prospective clients daily, driving consistent new business acquisition.
  • Created messaging and marketing touchpoints that supported customer education and onboarding.

Outbound Sales Representative

Weiss Ratings
Palm Beach Gardens, FL
01.2013 - 06.2015
  • Exceeded weekly sales quotas through consistent outreach to a database of 150,000+ subscribers.
  • Identified customer needs and presented product solutions, strengthening client trust and loyalty.
  • Collaborated with internal teams to refine messaging and ensure marketing campaigns addressed customer concerns.

Education

High School Diploma -

Inlet Grove Community High School
South Florida

Skills

  • Healthcare & Wellness Marketing Campaigns
  • Patient Education & Engagement Tools
  • HIPAA Compliance & Process Adherence
  • Cross-Functional Collaboration (Sales, Product, Ops)
  • Marketing Assets & Content Creation (Ads, Websites, Training Materials)
  • CRM & Marketing Tools (Salesforce, Outreach, LinkedIn Navigator)
  • Competitive Research & Analytics (SEMRush, AdEspresso, Ad Libraries)
  • Strong Written & Verbal Communication

Timeline

Marketing & Business Development Specialist

Wind River
07.2024 - Current

Business Development Representative

Wind River
03.2023 - 07.2024

Director of Outreach

Fusion Academy
03.2022 - 02.2023

Inside Sales Representative & Customer Care Associate

LasikPlus (LCA-Vision Inc.)
02.2020 - 03.2022

Digital Marketing Manager

Networld Online
01.2019 - 02.2020

Sales Team Lead / Digital Marketing Manager

MALA Group, Inc.
02.2017 - 01.2019

Outbound Sales Representative

MALA Group, Inc.
07.2015 - 02.2017

Outbound Sales Representative

Weiss Ratings
01.2013 - 06.2015

High School Diploma -

Inlet Grove Community High School

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