Open To Work
DRAGANA STANJEVIC
New York
Summary
Results-driven National Sales & Digital Leader with 20+ years of experience driving multimillion-dollar revenue growth across linear and digital media. Proven track record of launching new business lines, exceeding aggressive revenue targets, increasing unit rates in declining markets, and managing high-volume agency/client portfolios. Expert in negotiation, pricing strategy, revenue optimization, and cross-functional collaboration.
Overview
24
24
years of professional experience
Work History
National Sales & Digital Manager
WorldLink Media
New York
01.2020 - Current
- Launched and built the company’s digital sales division from the ground up, generating multimillion-dollar incremental revenue.
- Lead all digital sales strategy, serving as primary liaison between publishers and clients across programmatic and direct channels.
- Manage and monetize 50+ national and regional stations daily, including unwired and syndicated inventory.
- Drive pricing strategy, revenue forecasting, and yield optimization across linear and digital portfolios.
- Develop new business while expanding key accounts through customized, performance-driven solutions.
Account Executive
Discovery Communications
New York
01.2012 - 01.2020
- Generated $138M in billings in 2019, ranking #2 company-wide in revenue.
- Consistently exceeded annual budgets across Investigation Discovery and Animal Planet.
- Increased unit rates quarter-over-quarter despite ratings declines, protecting and growing revenue.
- Led sales strategy for Military Channel rebrand to American Heroes Channel, delivering year-over-year revenue growth.
- Sold 80%+ of annual inventory while maintaining premium pricing and generating $30M+ in revenue annually.
- Designed and executed high-value sponsorship packages that increased advertiser investment.
- Managed 100+ agencies and 400+ clients quarterly, maintaining long-term relationships and repeat business.
- Partnered with Finance and Inventory teams to optimize revenue and maximize yield.
Account Service Representative
Discovery Communications
New York
01.2010 - 01.2012
- Supported the launch of Velocity, helping more than double first-year revenue through new business acquisition.
- Exceeded quarterly budgets for Science Channel and HD Theater.
- Maintained premium pricing strategies during high-demand inventory periods.
- Strengthened client retention by proactively managing revenue during inventory constraints.
Sales Planner / Executive Sales Planner
Discovery Communications
New York
01.2003 - 01.2010
- Supported sales strategy and execution for TLC and syndicated long-form/short-form media buys.
- Negotiated rates for last-minute inventory, maximizing short-term revenue.
- Produced weekly revenue projections and forecast reports.
- Coordinated with traffic teams to ensure order accuracy and flawless execution.
- Exceeded short-form sales budget for The Health Network (3Q03).
- Supported $39.5M annual long-form media budget for Discovery Channel.
Ad Sales Assistant
WorldLink Media
New York
01.2002 - 01.2003
- Supported three Account Executives managing short-form accounts across 10+ English and Spanish-language stations.
- Produced and distributed weekly pre-log and exact-time reports to clients, ensuring schedule accuracy.
Education
Bachelor of Science - Computer Science, Mathematics
Hunter College
New York, NYSkills
- New Business Development
- Key Account Growth
- Digital & Programmatic Sales
- Revenue & Pricing Strategy
- Strategic Negotiation
- Inventory Monetization
- Agency & Client Relationship Management
- Cross-Functional Leadership
Languages
English
Professional
Serbian
Professional
Timeline
National Sales & Digital Manager
WorldLink Media
01.2020 - Current
Account Executive
Discovery Communications
01.2012 - 01.2020
Account Service Representative
Discovery Communications
01.2010 - 01.2012
Sales Planner / Executive Sales Planner
Discovery Communications
01.2003 - 01.2010
Ad Sales Assistant
WorldLink Media
01.2002 - 01.2003
Bachelor of Science - Computer Science, Mathematics
Hunter College