Dream Thompson
Brooklyn,NY
Summary
Passionate early career marketing professional with experience in operationalizing digital marketing strategies for different business models. I've leveraged traditional and non-traditional marketing experiences + my personal journey to wellness to master meeting people where they are through targeted engagement strategies. My personal passion is enabling well-being for people of all abilities through my personal training and nutrition counseling activities. I have developed a science based, effective and progressive program to help clients reach individual wellness goals.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Coordinator (Urban Promo / Marketing)
Universal Music Group
New York, New York
02.2023 - Current
- Managed planning and logistics for artist events, fostering collaboration and successful outcomes.
- Oversaw project budgets, ensuring accurate tracking and control of expenditures.
- Executed core duties and managed daily tasks with high efficiency.
- Facilitated scheduling and calendar management to align with business priorities.
- Assisted in promotional activities, increasing visibility and engagement for artists.
- Organized meetings while maintaining communication between departments and external partners.
- Collaborated with creative teams to align on project objectives and timelines.
- Compiled comprehensive reports and created engaging presentation decks to communicate project insights effectively.
Social Media Manager, Intern
SMART GIRL LOGIC
New York, USA
09.2019 - 12.2020
- Developed social media campaigns and managed follower engagement to showcase female trailblazers, innovators, and entrepreneurs.
- Designed and developed tailored assets that effectively tell the story of featured women-owned businesses
- Curated content for motivational Mondays, Wonderful Wednesdays, and selections for ‘Book of the Month’ club
- Daily check ins with followers to determine their current needs, responded to requests and queries and administered polls to prioritize future content
- Analyzed audience engagement data to refine posts and enhance interaction.
- Monitored social media trends and leveraged insights to optimize content strategy and improve audience engagement.
Brand Ambassador
CampusPro
Albany, USA
08.2019 - 03.2020
- Company Overview: App for students
- Designed and executed organic strategies to increase awareness and build followership by pushing CampusPro content through personal social media channels
- Developed 15-60 second promotional videos based on situations where people would use the app
- On-campus marketing and daily promotion of CampusPro throughout highly populated areas on campus
- Organized on and off campus events to promote CampusPro
- App for students
Summer Intern Program
DEF JAM
New York, USA
06.2019 - 08.2019
- Artist promotions and expense management
- Developed a detailed campaign to support 'We Are Def Jam' initiative
- Worked with team of 15 interns to execute promotions for Dej Jam's 'Undisputed' project featuring its newest roster of talent
- Played a key role on Intern team to manage 'Undisputed marketing plan to ensure we met critical milestones; including competitor analysis to determine key markets and target audiences
- Tracked and managed all marketing plan expenses (Expensys)
Education
Bachelors of Science - Business, Marketing & Management, Film Production
University At Albany, SUNY
05.2021
Skills
- SEO and data analysis
- Content creation
- Event coordination
- Team collaboration
- Content creation and promotion
- User experience design
- Project management and planning
- Brand strategy
Certification
- NASM Certified Personal Trainer & Nutrition Coach
Timeline
Coordinator (Urban Promo / Marketing)
Universal Music Group
02.2023 - Current
Social Media Manager, Intern
SMART GIRL LOGIC
09.2019 - 12.2020
Brand Ambassador
CampusPro
08.2019 - 03.2020
Summer Intern Program
DEF JAM
06.2019 - 08.2019
Bachelors of Science - Business, Marketing & Management, Film Production
University At Albany, SUNY
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