Summary
Overview
Work History
Education
Skills
Affiliations
Hobbies
Timeline
Hi, I’m

Dr Emmanuel Uzoka

Hialeah,United States
Dr Emmanuel Uzoka

Summary

Digital Marketing Specialist, utilizing 15+ years of experience strategically aligning activities; integrating the marketing communications, public relations, creative strategy, and brand management functions. Creates and manages standardized marketing and communication processes, including operating procedures and quality assurance. Determines best practices for oversight of marketing strategy development. I am educating students on marketing principles and marketing models. Engage students with insightful discussions of topics relevant to coursework to boost learning and retention. I aim to increase brand awareness, engagement, and conversion rates while delivering exceptional results and educating students on digital market potential Energetic Marketing Professor with ten years of hands-on experience employing a range of suitable strategies to foster student learning. I am accomplished in revising and updating course materials, evaluating student performance, and supervising research and field-based developmental activities, dedicated to maximizing in-class time. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.

Overview

13
years of professional experience

Work History

Miami Dade College
Miami

Adjunct Instructor: Principles of Marketing and Digital Marketing
06.2023 - Current

Job overview

  • To conduct Research capable of demonstrating significant impact e.g. Research that has the potential to benefit the economy, society, culture, public policy or services, health, environment, or quality of life.
  • To teach students at different levels as appropriate including foundation, associates, and undergraduate, and to carry out the associated examining processes.
  • To be responsible for the design and content of specific areas of teaching and learning within the school's teaching programs.
  • To cooperate with colleagues across disciplines in the continuous review and development of programs and the curriculum.
  • To use and promote the use of a range of methods and techniques in teaching, learning, and assessment including pursuing digital and modern methods of delivery.
  • Taught Marketing courses, providing instruction to up to 100 undergraduate students.
  • Aided in migration of technological options and course materials for Digital Marketing and digital software to add better functionality for students and faculty members.

My Marketing First
Miami

Digital Marketer
01.2018 - Current

Job overview

  • Led development and implementation of the company's digital marketing strategy, including social media marketing, email marketing, and paid advertising
  • Analyzed and reported on the performance of digital marketing campaigns, using data-driven insights to optimize and improve campaign effectiveness
  • Performs market research, strategizing with other marketing professionals creating content to aid in the success of marketing campaigns.
  • Managed approximately 30 incoming calls, emails, and faxes per day from customers.
  • Built long-term relationships with key industry influencers through regular engagement on social media platforms.
  • Collected and analyzed Web metrics such as visits, time on site, and page views per visit.
  • Collaborated with designers, copywriters, and developers, creating effective search marketing campaigns.
  • Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
  • Conducted keyword research and analysis, ensuring optimal targeting for organic search rankings.
  • Monitored return on investment of online and social media marketing efforts.
  • Measured and reported performance of all digital marketing campaigns, and assessed against ROI and KPIs.
  • Developed engaging content for social media platforms, resulting in higher user engagement rates.
  • Tracked and capitalized on emerging industry trends to boost campaign performance.
  • Monitored and optimized advertising campaigns using Google, Facebook, and Bing.
  • Managed affiliate program relationships, fostering strong partnerships that drove revenue growth.

Keiser University

Adjunct Instructor: Marketing
11.2015 - 06.2023

Job overview

  • Building a course curriculum, preparing course syllabi; mentoring students, presenting lecturers; creating supplemental instructional materials; grading and assessing student performance, and leading and directing research in a specific field.
  • Deliver course principles and critical thinking skills as embedded in Bloom's taxonomy.
  • Reinforce attention to detail in blending the marketing tools, and the Marketing mix variables and operating on the marketing principles. Illustrating the significance of digital marketing tools and the new dimension of marketing
  • Provide students with clear course expectations, evaluations, and timelines through carefully written topical outlines and approved standardized syllabi.
  • Deliver courses and apply relevant academic and professional literature, significant business outcomes, and links to websites to illustrate topics discussed.
  • Deliver learning outcomes as defined by the syllabi.
    Monitor students' progress and give advice. Evaluates Marketing and Management's current issues, trends, and sustainability in global business.
  • Taught Marketing courses, providing instruction to up to 50 undergraduate students and 10 graduate students
  • Managed student performance using an automated reporting system, leveraging data to identify student learning needs and create action plans to overcome learning deficiencies.
  • Used exams, quizzes, and assignments to assess student comprehension.
  • Graded quizzes, tests, homework, and projects to provide students with timely academic progress information and feedback.
  • Boosted collaboration among students with group projects and interactive activities.
  • Incorporated instructional technologies in course delivery for both in-class and online instruction.
  • Integrated current events and cultural themes into course materials to contextualize subject matter and facilitate lifelong learning.
  • Created unique, student-centered lesson plans and assignments for each class to promote maximum learning and knowledge retention.
  • Encouraged class discussions by building discussions into lessons, actively soliciting input, asking open-ended questions, and using techniques to track student participation.
  • Attended meetings and workshops to refine and enhance instructional skills.
  • Participated in professional development opportunities to stay current on best teaching practices and industry trends.
  • Designed and implemented various educational activities and programs to meet student needs.
  • Consistently communicated with students to acknowledge and reward positive strides and discuss areas of improvement.

Mercer Health and Benefits
Online

Customer Service Representative - Benefits Counselor
07.2019 - 08.2020

Job overview

• Identify and assess customers' needs to achieve satisfaction.
• Build sustainable relationships and trust with customer accounts through open and interactive communication.
• Handle customer complaints, provide appropriate solutions and alternatives within time limits; follow up to ensure resolution.
• Keep records of customer interactions, process customer accounts, and file documents
• Follow communication procedures, guidelines, and policies.
• Managing incoming calls and customer service inquiries,
• Generating sales leads that develop into new customers,
• Identifying and assessing customer needs to achieve satisfaction.

  • Investigated and resolved customer inquiries and complaints quickly.
  • Developed highly empathetic client relationships and earned reputation for exceeding service standard goals.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Managed time efficiently in order to complete all tasks within deadlines.
  • Developed customized benefits presentations tailored to the unique needs of various employee groups.
  • Explained benefits to plan participants in easy to understand terms in order to educate each on available options.
  • Coordinated and conducted employee orientations to promote understanding of coverage and options.
  • Increased awareness of wellness programs leading to higher participation rates among staff members, promoting overall wellbeing within the organization.
  • Educated new hires about available benefits during orientation sessions, answering questions related to coverage specifics.
  • Streamlined benefits enrollment process for increased efficiency and accuracy in recordkeeping.
  • Managed processing of benefits funding for account types like HSA and FSA.
  • Collected documents and checked applications for completeness before submission.

BJ's Wholesale Club

Marketing Specialist
11.2010 - 07.2017

Job overview

  • Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
  • Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
  • Developed strategic partnerships with key industry influencers to expand brand reach.
  • Worked closely with in-house design team to develop visuals for content.
  • Monitored trends in social media, industry, and competitive landscape to create new material.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Monitored social media questions and comments and appropriately responded.
  • Developed questionnaires and facilitated focus group discussions.
  • Tracked key metrics and developed spreadsheets and data models.
  • Improved customer retention rates by designing customized loyalty programs tailored to individual needs.
  • Refined product positioning based on customer feedback, resulting in increased sales conversions.
  • Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
  • Utilized data analytics tools to identify trends and fine-tune marketing strategies for optimal outcomes.
  • Identified issues, analyzed information and provided solutions to problems.

Education

South University

DBA from Marketing
09.2021

University of Lagos

M.Sc. from Marketing
05.2001

Enugu State University

Bachelor of Science from Marketing
10.1990

Skills

  • Platform expertise
  • Content creation
  • Analytics
  • Communication
  • Creativity
  • Strategic thinking
  • Career Counseling
  • Student Evaluation
  • Lesson Plan Creation
  • Academic advising
  • Online learning tools

Affiliations

  • American Marketing Association and Ph.D. project
  • My Marketing first

Hobbies

Art and painting

Photography

Reading- motivation and inspiration.

Public speaking.

Travelling

Timeline

Adjunct Instructor: Principles of Marketing and Digital Marketing

Miami Dade College
06.2023 - Current

Customer Service Representative - Benefits Counselor

Mercer Health and Benefits
07.2019 - 08.2020

Digital Marketer

My Marketing First
01.2018 - Current

Adjunct Instructor: Marketing

Keiser University
11.2015 - 06.2023

Marketing Specialist

BJ's Wholesale Club
11.2010 - 07.2017

South University

DBA from Marketing

University of Lagos

M.Sc. from Marketing

Enugu State University

Bachelor of Science from Marketing
Dr Emmanuel Uzoka