Drew Chimento
Fort Lauderdale,FL
Summary
Recent graduate from the University of Oklahoma with a burning passion for sports, media, and entertainment. Moved to south Florida last year and was given to the opportunity to work on McDonald's media at Zimmerman. Passionate about creating positive client experiences and contributing to the success of a collaborative team environment. Skilled in analyzing market trends and customer preferences to develop targeted marketing strategies. Outgoing individual with strong interpersonal skills. Highly motivated and quick to adapt to new situations and challenges.
Overview
7
7
years of professional experience
Work History
Integrated Media Planner
Zimmerman Agency
Fort Lauderdale, FL
09.2023 - Current
- Clients: McDonald's and Cedar Fair
- Utilize CM360, Google Ads, and platform dashboards (Meta, Snapchat, TikTok) to analyze performance for weekly/monthly reporting to the client
- Create media plans and insertion orders for campaigns spanning multiple channels, both digital and traditional
- Manage communications with all vendors including the Cleveland Cavaliers and Cleveland Guardians to ensure the success of the McDonald's partnership
- Keep track of pacing on all live campaigns
- Maintain a record of all invoices every month and update the flowchart accordingly
- Research and evaluate market data from various platforms such as MRI Simmons, Vivvix, and the in-house hyperlocal dashboard
Digital Strategy Intern
Rich Music LTD
Miami, FL
05.2023 - 08.2023
- Monitored the catalog for all internal releases and tracked important digital KPIs for the releases.
- Adapted artists' social media content for alternative channels
- Developed and curated Meta campaigns to enhance post visibility
- Examined previous trending releases to identify the drivers of growth
Advertising Intern
Littlefield Advertising Agency
Tulsa, OK
01.2019 - 02.2019
- Developed an understanding of how various aspects collaborate within an advertising agency to build campaigns.
Post Production Intern
Cosmo Street Productions
Santa Monica, CA
01.2018 - 02.2018
- Shadowed post-production departments, expanding industry knowledge and gaining hands-on experience with projects for major companies like Amazon and Gatorade.
Education
Bachelor of Arts - Advertising
University of Oklahoma
Norman, OK05.2023
High School Diploma -
Cascia Hall Preparatory School
Tulsa, OK05-2019
Skills
- Microsoft Office Proficiency
- Time Management
- Project Planning and Coordination
- Communication
- Research and Data Analysis
- Time Management
- Presentation Skills
- Relationship Building
Timeline
Integrated Media Planner
Zimmerman Agency
09.2023 - Current
Digital Strategy Intern
Rich Music LTD
05.2023 - 08.2023
Advertising Intern
Littlefield Advertising Agency
01.2019 - 02.2019
Post Production Intern
Cosmo Street Productions
01.2018 - 02.2018
Bachelor of Arts - Advertising
University of Oklahoma
High School Diploma -
Cascia Hall Preparatory School
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