Drew Drapier
Dallas,TX
Summary
Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Overview
7
7
years of professional experience
Work History
Marketing Manager
Game Guard
03.2022 - Current
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Digital Marketing Manager
PNEO
10.2018 - 03.2022
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Increased customer engagement through social media.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Drove cross-functional collaboration with focus on quality service delivery.
- Created and managed social media campaigns to increase brand engagement.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Marketing Assistant
RuffleButts
02.2017 - 01.2018
- Contributed to weekly team meetings, brainstorming sessions and staff appraisals.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Generated leads through phone calls, emails and face-to-face interactions.
- Created engaging content for Pinterest, Facebook, and Instagram.
Education
Bachelor of Arts - Marketing
The University of Texas At Arlington
Arlington, TX05.2018
Skills
- Campaign Management
- SEO Strategies
- Google Analytics
- Marketing Calendar Management
- Digital Mapping
- Social Media Digital Marketing
- Content Development
- Event Networking
Timeline
Marketing Manager
Game Guard
03.2022 - Current
Digital Marketing Manager
PNEO
10.2018 - 03.2022
Marketing Assistant
RuffleButts
02.2017 - 01.2018
Bachelor of Arts - Marketing
The University of Texas At Arlington