
Dynamic Assistant Category Manager with expertise in data-driven decision making, supplier negotiation, and assortment optimization. Proven ability to enhance merchandising strategies and customer service excellence, driving growth in retail and e-commerce channels.
· Developed and cultivated new relationships with brands and vendors, driving overall business growth for Guitar Center.
· Managed and maintained web presentations, ensuring accurate pricing, imagery, and product copy across e-commerce and retail channels.
· Negotiated promotional strategies, including SKU selection, pricing, campaign duration, and channel distribution (retail, e-commerce, omni-channel), while maintaining target profit margins.
· Partnered with Inventory teams to forecast and recommend buy-in quantities for new, evergreen, and promotional SKUs, optimizing stock levels and sales performance.
· Collaborated with Visual Merchandising teams to plan and execute product placement for promotions, collections, and editorial features.
· Led in-store remerchandising initiatives to optimize space utilization and enhance product presentation for new concepts and fixtures.
· Supported on-set production for photography and videography, contributing to content for product launches, campaigns, and events.
· Coordinated with talent during shoots, providing direction on performance and timing to align with creative vision.
· Represented the company at major industry events, including NAMM Show, Nashville Drum Show, Guitar Center Drum-Off, and Hollywood Drum Show.