Drew Sewall
Haddon Township,NJ
Summary
Dedicated and results-driven sales professional with over 15 years of experience in the wholesale alcohol industry, leveraging my leadership skills as the Sales Director and my expertise as a Certified Cicerone to contribute to the growth and success of a dynamic organization.
Overview
18
18
years of professional experience
Work History
Sales Director
HUNTERDON BREWING COMPANY
01.2018 - Current
- Lead a team of 72 employees, overseeing all aspects of the sales department operations and performance
- Strategically develop and implement sales plans to achieve and exceed sales targets, resulting in annual sale of $72 million in revenue
- Prepare and manage annual budgets, ensuring efficient allocation of resources and alignment to strategic goals
- Foster strong client relationships, ensuring customer satisfaction and repeat business
- Oversee brand management for key suppliers, ensuring consistent representation and effective positioning in the market
- Negotiate contracts and agreements with new alcohol producers and suppliers to secure long-term partnerships and maximize sales potential
- Collaborate with supplier partners, marketing teams, and brand managers to optimize product offerings and pricing strategies
- Conduct regular sales meetings, training sessions, and performance evaluations to enhance the team's productivity and skills
- Analyze market trends and competitor activities to identify growth opportunities and maintain a competitive edge
- Implement data-driven approaches to sales forecasting and pipeline management
- Hired, trained and built high-performing team of sales representatives.
Area Sales Manager
HUNTERDON BREWING COMPANY
02.2013 - 01.2018
- Managed and motivated a team of 10 sales representatives, guiding them to achieve exceptional sales results and meet targets
- Managed operations across a territory covering over 1,000 accounts, ensuring excellent customer service and maintaining strong client relationships
- Spearheaded strategic sales initiatives that led to generating over $25 million in annual revenue
- Collaborated with the marketing department to develop and execute region-specific marketing campaigns, increasing brand awareness and product demand
- Provided regular performance feedback to the sales team and implemented coaching strategies to enhance their selling skills
- Conducted market analysis to identify growth opportunities and areas for improved market penetration
- Executed proven strategies to hit sales quota and help company achieve goals.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
Sales Representative
HUNTERDON BREWING COMPANY
02.2006 - 02.2013
- Managed a portfolio of over 100 accounts, consistently delivering exceptional customer service and meeting client needs
- Successfully promoted and sold alcoholic beverages to retailers, effectively increasing product distribution
- Cultivated and maintained positive relationships with clients, ensuring high levels of customer satisfaction and loyalty
- Achieved $3 million in annual revenue, exceeding sales targets and contributing significantly to company growth
- Provided accurate sales forecasts and market insights to management to support business decision-making
- Managed customer accounts to secure customer satisfaction and repeat business.
- Trained and mentored new sales representatives.
Education
Bachelor of Arts - English, American Literature
RUTGERS UNIVERSITY
Camden, NJSkills
- Sales Leadership
- Strategic Planning
- Customer Relationship Building
- Team Building
- People Management
- Market Analysis and Forecasting
- Negotiation and Contract Management
- Budget and Fiscal Management
- Brand Management
- Product Knowledge in Wholesale Alcohol Industry
Accomplishments
Certified Cicerone
Reflects a comprehensive understanding of diverse beer aspects and the proficiency to articulate this expertise effectively to various audiences.
Certified Beer Server
Distinguished certification tailored for multifaceted roles within the beer industry; secured with an outstanding near-perfect score.
Timeline
Sales Director
HUNTERDON BREWING COMPANY
01.2018 - Current
Area Sales Manager
HUNTERDON BREWING COMPANY
02.2013 - 01.2018
Sales Representative
HUNTERDON BREWING COMPANY
02.2006 - 02.2013
Bachelor of Arts - English, American Literature
RUTGERS UNIVERSITY