Drewry Smith

• Captured over 25% share of retail dollar sales in CA vodka category, generating double the revenue of the next closest competitor.
• Regional lead for chain retail customer headquarter calls. Gained new placement and expanded current distribution to all regional retail chain accounts. B
• Synthesized customer's goals and priorities with Tito's national and local marketing campaigns; tailor effective programs to grow profitability.
• Lead quarterly collaborative business planning meetings with distributor executives to implement best practices and key performance metrics in CA.
• Managed price support, point of sale material, and collaborative marketing within strategic budgets.
• Identified deficiencies through retail market analytics and adjusted management strategies to achieve growth and increased profitability.
• Close collaboration with Tito's marketing team to design and refine chain retail marketing programs, communications and sales tools.
• Directed the design and implementation of employee training programs for internal associates and external distributor merchandising sales reps and management.
• Presented quarterly marketing programs to hundreds of distributor sales people in auditorium sales meeting formats. Strong and comfortable public speaker in high pressure environments. Excellent written, oral communication and presentation design skills.
• Proficient in Excel, MicroStrategy, IRI/Nielsen, TABS Analytics, Canva, Power Point and MS Office/Teams.

• Developed strategic event sponsorship opportunities to raise brand awareness through earned media and consumer sampling at hundreds of events annually.
• Tracked attendance, product depletions and customer feedback to measure increase of brand awareness and identify future sales and event opportunities.
• Organized databases of all correspondence, marketing materials, event licensing, legal and insurance.
• Developed and presented educational pitches and event recaps detailing practical and financial product benefits.
• Lead tactical sales initiatives to leverage event promotions and earn feature placement at area accounts and venues.

California's only Forbes 5-Star, AAA 5-Diamond Resort

• Wrote the Official Training Manual for all F&B Service associates covering 5 star brand standards, steps of service, and comprehensive cocktail recipe book.
• Meticulous oversight of P&L to maximize profitability.
• Increased beverage sale revenues while keeping cost under 20% of sales.
• Forecast group and transient occupancy to schedule effectively and manage hours within payroll budget.
• Award-winning manager of multiple fine-dining outlets, adhering to Forbes and AAA Travel Guide standards.