DRU ARMITAGE
Cape Girardeau,Missouri
Summary
Strategic consultant with expertise in Industrial-Organizational Psychology, specializing in organizational effectiveness and performance management. Skilled in diagnosing barriers to performance, aligning incentives, and implementing scalable solutions in revenue-driven settings. Committed to advancing within Deloitte Advisory toward senior consulting and director-level leadership roles.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Agency Owner
Shelter Insurance Companies
Cape Girardeau, MO
11.2024 - Current
- Advised clients and small organizations on decision-making and risk management, enhancing long-term planning in regulated environments
- Applied principles of Industrial-Organizational Psychology to improve client engagement, trust, and retention
- Designed consultative frameworks facilitating complex financial and organizational decisions for clients
- Built performance tracking systems to monitor and analyze productivity, conversion, and retention metrics
- Ensured compliance with regulatory and ethical standards while balancing growth and client outcomes
- Independent Insurance & Financial Services Practice | Missouri
District Manager
The Good Feet Store
Cape Girardeau, Missouri
12.2023 - 11.2024
- Drove a 15% year-over-year increase in revenue through leadership alignment and process improvement initiatives
- Managed multi-location operations, driving organizational performance and leadership development
- Implemented standardized performance metrics, coaching frameworks, and accountability systems across teams
- Executed change management initiatives to enhance adoption of consultative sales and customer experience standards
- Guided store leaders on aligning incentives, driving behavior change, and enhancing performance execution
Senior Sales Representative
Bening Mazda
Cape Girardeau, MO
08.2015 - 08.2022
- Generated over $2.3M annually in revenue through consultative, trust-based selling
- Achieved top performance in high-volume, performance-driven sales environment
- Leveraged CRM and performance data to enhance lead conversion and boost customer retention
- Partnered with leadership and finance teams to align incentives, execution, and customer experience
- Cultivated expertise in behavioral drivers influencing decision-making under pressure
Sales Consultant
Morlan Chrysler
Cape Girardeau, MO
08.2013 - 08.2015
- Delivered consistent sales growth through disciplined execution and consultative engagement
- Enhanced sales by 15% through consultative sales techniques and strategic upselling of complementary products, contributing to 10% increase in customer retention.
- Delivered exceptional customer service, maintaining a 95% client satisfaction rating and fostering repeat business through personalized follow-up and targeted promotions.
- Assisted management in driving performance improvements and elevating customer satisfaction.
Education
Master of Arts - Industrial & Organizational Psychology
Southeast Missouri State University
Cape Girardeau, MOBachelor of Arts - Psychology, Minor Child Development
Southeast Missouri State University
Cape Girardeau, MOSkills
- Organizational Effectiveness
- Human Capital Consulting
- Leadership Development
- Performance Management Systems
- Change Management
- Behavioral Science & Decision-Making
- Stakeholder Management
- Organizational Design
- Sales & Revenue Effectiveness
- Incentive & Compensation Alignment
- Process Improvement
- Data-Informed Problem Solving
Affiliations
- Cape Jaycees, 01/01/20, Present
- Toastmasters International, 01/01/21, Present
- Cape Chamber Commerce, 01/01/18, Present
Websites
Certification
- Property & Casualty Missouri Resident, 11/01/24
- Life/Health/Accident Missouri Resident, 11/01/24
Accomplishments
2025 Agent of The Year District 44
Timeline
Agency Owner
Shelter Insurance Companies
11.2024 - Current
District Manager
The Good Feet Store
12.2023 - 11.2024
Senior Sales Representative
Bening Mazda
08.2015 - 08.2022
Sales Consultant
Morlan Chrysler
08.2013 - 08.2015
Master of Arts - Industrial & Organizational Psychology
Southeast Missouri State University
Bachelor of Arts - Psychology, Minor Child Development
Southeast Missouri State University