Summary
Overview
Work History
Education
Skills
Affiliations
Recognitions And Media
Accomplishments
Timeline
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Dur-e-Nayab Shoaib

Lahore,Pakistan

Summary

Award-winning journalist, content strategist, and public sector communications expert with over 9 years of experience. Skilled in shaping political narratives, executing fact-checking, and leading digital media campaigns. Fluent in three languages with global publication credits.

Overview

8
8
years of professional experience

Work History

Creative Content Writer

Government of Punjab
02.2025 - Current
  • Increased digital engagement with ministerial content by 200% through real-time messaging across crises.
  • Drafted over 150 high-stakes media deliverables, including policy briefs, press notes, and parliamentary statements.
  • Led narrative repositioning during political escalations, reducing media backlash by over 60%.
  • Directed multi-platform media training sessions that improved the Minister’s public approval metrics within six months.
  • Designed the first real-time misinformation-tracking dashboard within the provincial information cell.

Media & Marketing Coordinator

Lahore Garrison University
04.2024 - Current
  • Rebranded institutional media identity across six faculties, resulting in a 3x increase in public engagement.
  • Designed and implemented 12 digital campaigns for academic and public diplomacy initiatives.
  • Co-authored the university’s media playbook for admissions and national rankings.

Op-Ed & Consulting Editor

Daily Times
08.2021 - Current
  • Boosted digital readership by 25% through a revamped editorial strategy and cross-platform syndication.
  • Curated over 1,000 op-eds, including exclusive interviews with federal ministers, diplomats, and academics.
  • Launched the paper’s first podcast and Insta Live series, generating a 4x uptick in Gen Z reader interaction.
  • Mentored over 30 emerging writers and junior editors, significantly reducing content turnaround time.
  • Led investigative verification on sensitive content, averting two legal defamation suits.

Visiting Lecturer

Lahore Garrison University
Lahore
03.2024 - 12.2024
  • Designed and delivered undergraduate media and law courses integrating real-world journalism practices.
  • Mentored over 80 students in academic writing, media literacy, and civic engagement.
  • Developed institutional workshops on ethical journalism, digital publishing, and public speaking.

Senior Sub-Editor

Daily Times
02.2019 - 08.2021
  • Managed a team of 10 sub-editors and reporters through two election cycles and three national crises.
  • Commissioned and edited over 700 news stories and features, increasing prime-time readership by 20%.

Op-Ed Editor

The Morning Mail
08.2017 - 01.2019
  • Revitalized startup paper’s opinion desk, increasing syndication partnerships by 40%.
  • Introduced a formal fact-checking system, reducing correction retractions by 70% over 12 months.

Education

LLB (Hons) -

University of Bedfordshire
UK
01.2024

Associate of Arts - Law

Pearson BTEC
01.2023

BA - Psychology

Bryn Mawr College
USA
01.2015

Skills

  • Language proficiency: English, Urdu, Punjabi, Hindi, Spanish, Arabic
  • Adobe InDesign and Canva
  • Data analysis tools: SPSS, Google Analytics, SurveyMonkey
  • Video editing: iMovie
  • Research management: Zotero
  • Content management systems
  • Digital marketing strategies
  • Crisis communication and media relations
  • Editorial oversight and policy writing
  • Public speaking and audience engagement
  • Creative thinking and innovative solutions
  • Mentoring and student development
  • Time management skills
  • Fact-checking and editing
  • Campaign management strategies
  • Storytelling techniques and visual storytelling
  • Cross-functional communication skills
  • Analytical mindset and data-driven insights
  • Brand voice consistency and ethical content practices

Affiliations

  • South Asian Journalists Association (SAJA)
  • Pakistan Press Foundation (PPF)
  • Lahore Press Club

Recognitions And Media

  • BBC Urdu, PTV World, TV Today (Guest)
  • Exclusive: Interview with Imran Khan
  • Marvi Rural Development Org - Reporting Award
  • Media Fellowship, National Defence University
  • 'Daughter of Pakistan' - Jehangir Bader Institute

Accomplishments

  • Daughter of Pakistan – Jehangir Bader Institute
  • Outstanding Reporting on SGBV – Marvi Rural Development Org
  • Friendship Award – Institute of Peace and Diplomatic Studies
  • Media Fellowship – National Defense University, Pakistan
  • Special Recognition by Government of Pakistan for launching hard-hitting social media campaign against disinformation during Pak-India clash

Timeline

Creative Content Writer

Government of Punjab
02.2025 - Current

Media & Marketing Coordinator

Lahore Garrison University
04.2024 - Current

Visiting Lecturer

Lahore Garrison University
03.2024 - 12.2024

Op-Ed & Consulting Editor

Daily Times
08.2021 - Current

Senior Sub-Editor

Daily Times
02.2019 - 08.2021

Op-Ed Editor

The Morning Mail
08.2017 - 01.2019

LLB (Hons) -

University of Bedfordshire

Associate of Arts - Law

Pearson BTEC

BA - Psychology

Bryn Mawr College

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