Dusan Jovanovic
Podgorica,Montenegro
Summary
Dynamic and results-oriented marketing leader with a global perspective, skilled in managing multimillion-euro budgets and driving measurable growth for Ed-tech and e-commerce brands across diverse markets.
Expertise in crafting tailored paid media strategies, optimizing marketing funnels, and leading cross-functional teams to achieve sustained sales increases.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Head Of Performance Marketing
Lurn Media
10.2023 - 03.2026
- Managed 25+ education brands with €1M+ monthly ad spend across 65+ global markets, driving growth through tailored paid media strategies.
- Specialized in Meta (Facebook/Instagram), TikTok, and LinkedIn Ads, ensuring continuous sales and lead generation growth.
- Built and optimized simple marketing funnels, aligning campaigns with customer journeys to maximize conversions.
- Led performance and creative teams, coordinating campaign execution and ensuring client requests were met with high-quality output.
Ecommerce Marketing Consultant
Ante Prima Brands – Nuvita Baby
01.2023 - 09.2023
- E-commerce Market Research (Italy&EU) Insights and actions
- Developed astrategic marketing plan, enhancing brand visibility online.
- Managed PPC campaigns, optimized ad spend for a 25% ROI increase.
- Conducted data analysis to identify consumer trends and preferences.
- Collaborated with design teams to create high-converting landing pages.
- Implemented A/B testing to optimize landing page conversion rates effectively.
- Monitored analytics tools to gauge performance and inform strategy adjustments.
Marketing Manager
Moralis.io & Moralis Academy
11.2021 - 01.2023
- Developed and executed marketing strategies for new product launches.
- Led a team of five to create engaging digital marketing campaigns online.
- Analysed market trends to inform product positioning and promotional tactics.
- Managed a budget of £2+M, ensuring effective allocation of resources.
- Collaborated with sales teams to optimise lead generation and conversion rates.
Digital Strategy Consultant - Freelance
Taraba Digital
09.2018 - 12.2022
- Working on yearly strategies for all the existing and new business clients.
- Providing working process for setting up media mix and the campaigns structure to achieve client’s business results.
- Helping Business apply and improve online performance approach, focusing on Social Media and Google.
Digital Manager
IPG Universal Media/Initiative
03.2017 - 10.2021
- Oversees scope, planning, budgeting, definition and initiation of digital accounts and projects for all agencies clients, such as: L'oreal, BMW, H&M, Carlsberg, R&B.
- Plan and execute all digital marketing, including SEM, marketing database, social media, display and RTB campaigns.
- Team management with focus on brainstorming new and creative growth strategies.
Digital Officer
IPG Universal Media/Initiative
03.2016 - 03.2017
- Online Media planning and buying for all agencies clients such as: Coca Cola, Carlsberg, Mtel, Hilton, Agrokor, Addiko bank.
- Executing media strategy and producing detailed media plans.
- Google Adwords campaigns planning, budgeting, execution, reporting, optimization.
- Social Media campaigns planning, budgeting, execution, reporting, optimization.
- Manage end-to-end digital projects measure ROI and KPI's.
Social Media Specialist
IPG McCan
03.2016 - 03.2017
- Building and executing social media strategy through competitive and audience research for all agencies client such as: Carlsberg, Hard Rock, Hilton, Atlas Bank, Luk Oil, Calvo.
- Working with designer team to generate and share daily content, that builds meaningful connections.
- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.
- Manage end-to-end digital projects measure ROI and KPI's.
Online Account Manager
Vijesti Online
04.2014 - 03.2016
- Planning, setting and managing online campaigns using DFP, Ad Ocean (Gemius).
- Campaign analytics – tracking key aspects and parameters of campaign (reach, CTR, frequency) using DFP.
- Add inventory tracking – analytics of each add format (desktop, mobile, tablet) effects (CTR,Heat maps).
- Working with all main domestic Media agencies (communication, reporting, and administration).
Education
Bachelor - Diplomacy and International Affairs
UDG
Podgorica, MNE01-2012
BBA - Advanced Music Production
Sound Ninja Music Academy
Sofia, BG01-2019
Skills
- Funnel Building
- SalesForce
- Hubspot
- Cross-Channel Marketing
- Performance Metrics
- Brand Development
- Marketing Analytics
- Creative Strategy
- Google Analytics
- DV 360
- DFP
- Friendly, positive attitude
- Teamwork and collaboration
- Problem-solving
Websites
Interests
Snowboarding, Kitesurfing, Volunteering, Reading, Travels
Certification
- Facebook Blueprint
- Google Ads Display
- Google Ads Video
- Google Ads Search
- Google Ads Mobile
Languages
Serbian (native)
Spanish (advanced)
English
Timeline
Head Of Performance Marketing
Lurn Media
10.2023 - 03.2026
Ecommerce Marketing Consultant
Ante Prima Brands – Nuvita Baby
01.2023 - 09.2023
Marketing Manager
Moralis.io & Moralis Academy
11.2021 - 01.2023
Digital Strategy Consultant - Freelance
Taraba Digital
09.2018 - 12.2022
Digital Manager
IPG Universal Media/Initiative
03.2017 - 10.2021
Digital Officer
IPG Universal Media/Initiative
03.2016 - 03.2017
Social Media Specialist
IPG McCan
03.2016 - 03.2017
Online Account Manager
Vijesti Online
04.2014 - 03.2016
Bachelor - Diplomacy and International Affairs
UDG
BBA - Advanced Music Production
Sound Ninja Music Academy