Summary
Overview
Work History
Education
Skills
Certifications & Awards
Timeline
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Dustin Bethel

Timnath,CO

Summary

Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.

Experienced: 9+ years’ experience in strategy, branding, and integrated marketing communications

Leader: 10+ years’ experience leading and mentoring diverse teams in fast-paced environments

Proven Marketing Track Record: History of successful lead generation marketing strategy

Marketing Analytics: Well-versed in accountability for KPIs and data-driven marketing plans

Overview

12
12
years of professional experience

Work History

Lead Marketing Success Manager

Madwire
01.2021 - Current

Responsible for managing a growing book of business as well as a small team of other marketing success managers, Improving client retention through data-driven results, rapport, and support as well as leading departmental and 1:1 coaching and marketing strategy sessions to motivate and level-up the team.

  • Managed nearly $450,000 of monthly marketing budgets
  • Oversaw implementation of a wide variety of marketing strategies and integrated marketing communications

Director of Marketing

Madwire
01.2020 - 01.2021

Responsible for a team of Marketing Executives, and providing performance management, training, and developmental support to ensure the delivery of top-notch marketing results and customer service to our clients. Improving client retention rates through data-driven outcomes, building strong relationships, and providing unwavering support. Additionally, collaborating with various departments such as sales, support, and executive leadership to enhance our overall organizational performance.

  • Completed multiple case studies on different marketing strategies using data analysis to make conclusive marketing decisions
  • Trained and lead a diverse team to generate results based marketing strategies within multiple industries

Marketing Executive

Madwire
01.2015 - 01.2020

Responsible for ensuring the growth of local, regional, and national scale lead-gen & eCommerce business while ensuring the highest possible ROI from Inbound Marketing and Managing SEO(Search Engine Optimization), PPC(Pay-Per-Click), RET(Remarketing Ads) among other programs designed to ensure success.

• Managed over $120,000 monthly marketing budgets.
• Coordinated integrated marketing communication for multiple businesses at a time.

Squad Leader

U.S. Army
01.2012 - 01.2015

Accomplished leader with proven ability to succeed in a rapidly changing and stressful environment, responsible for training, mentoring and overseeing eight personnel in daily operations.

• Successfully tested over three million dollars worth of experimental military technology.

• Received early promotion based on superior performance ratings.

• Accountable for over one million dollars worth of squad equipment with zero losses.

Education

Master of Business Administration -

CSU Global
05.2025

Advanced Leadership Training -

Noncommissioned Officer Academy
09.2013

Bachelors of Science - Business Management

CSU Global

Associates of Arts -

Front Range Community College

Skills

  • Driven
  • Calm Under Pressure
  • Employment Loyalty
  • Reliable
  • Self-Motivated
  • Creative
  • Communication Skills
  • Problem Solver
  • Responsible
  • Self-Confident

Certifications & Awards

  • Graduate from Warrior Leadership Course
  • Graduate from Team Leader Course
  • Graduate from Battlefield Forensics Course
  • Army Achievement Medal x2
  • Army Commendation Medal
  • Noncommissioned Officer of the Month Award
  • Certification in Strategic Marketing, Competitive Marketing Strategies, Strategic Brand Management and Marketing Essentials - U.S. Army Skillport
  • Certified in MS Office, Word, Excel, PowerPoint, Outlook - U.S. Army Skillport
  • Secret Level Security Clearance
  • Google Ads Certified
  • Google Analytics Certified
  • Facebook Certified

Timeline

Lead Marketing Success Manager

Madwire
01.2021 - Current

Director of Marketing

Madwire
01.2020 - 01.2021

Marketing Executive

Madwire
01.2015 - 01.2020

Squad Leader

U.S. Army
01.2012 - 01.2015

Master of Business Administration -

CSU Global

Advanced Leadership Training -

Noncommissioned Officer Academy

Bachelors of Science - Business Management

CSU Global

Associates of Arts -

Front Range Community College
Dustin Bethel