Dustin Massey
Hobe Sound,US
Summary
Director of Sales and Business Development with over 21 years of experience in driving significant revenue growth and expanding client networks. Expertise in strategic planning, complex sales, and negotiation, consistently surpassing targets through innovative solutions and strong relationship management. Poised to lead teams in delivering market expansion and workforce solutions with a focus on analytical problem-solving and sales leadership.
Experienced with strategic planning and execution, ensuring alignment with organizational goals. Uses strong leadership capabilities to inspire and motivate teams toward success. Track record of leveraging financial acumen and stakeholder relationships to drive business growth.
Strategic leader with proven track record in driving organizational success and fostering team collaboration. Adept at developing and implementing high-impact strategies, ensuring operational excellence, and adapting to dynamic business environments. Strong communicator with expertise in project management, financial oversight, and stakeholder engagement, consistently delivering measurable results.
Overview
29
29
years of professional experience
Work History
Business Development Consulting Executive
Massey Professional Services, LLC
07.2021 - Current
- Established long-term client relationships through consistent delivery of high-quality products and services.
- Collaborated with stakeholders to develop actionable strategies that aligned with corporate goals and objectives.
- Achieved company growth by implementing strategic marketing plans and business development initiatives.
- Developed strategic partnerships with industry leaders, enhancing company reputation and access to new customers.
National Account Executive
Cross Country Locums
07.2022 - 02.2025
- Expanded national account base by identifying potential clients and executing targeted sales strategies.
- Negotiated favorable contract terms with clients, balancing their needs with company objectives for profitability and growth.
- Served as a trusted advisor to clients, providing expert industry knowledge and valuable insights to help them succeed in their business endeavors.
- Led business development efforts for staffing quality Physicians and Advanced Practice Providers in Women's Health, Family Medicine, Dentists, and Psychiatry, resulting in increased revenue and client satisfaction.
- Developed and implemented strategic initiatives to connect healthcare facilities with top-tier healthcare professionals.
- Established strong relationships with clients and healthcare professionals to ensure the highest standards in healthcare staffing.
HCM Sales Executive
Asure Software
08.2020 - 07.2021
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
- Analyzed sales data regularly to monitor progress towards goals and make necessary adjustments to strategy as needed.
District Sales Manager
BenefitMall
07.2018 - 07.2020
- Spearheaded the successful establishment of a new branch in West Palm Beach, FL, building a high-performing team and driving market expansion for BenefitMall
- Achieved significant sales growth, demonstrating expertise in business development, SaaS solutions, pricing negotiations, and end-to-end sales processes, before company acquisition amidst the pandemic
- The largest national General Agency in employee benefits and payroll services
- Collaborated closely with other district managers to share best practices, learnings, and drive overall success of the organization.
- Improved team performance by providing regular coaching, training, and mentoring to sales representatives.
Small Business Sales Consultant
Paychex
08.2014 - 06.2018
- Drove business development efforts by prospecting new clients and referral sources through cold calling, direct mail, seminars, and client visits, consistently expanding Paychex's customer base and achieving sales quotas
- Utilized hunting techniques to identify and target decision-makers, presenting tailored payroll solutions and closing deals to meet and exceed sales goals
- Demonstrated strong sales acumen by managing the full sales cycle, resolving customer issues efficiently, and ensuring timely submission of new business paperwork and reports
PGA Golf Professional
Dusty Massey Golf Performance
03.1996 - 08.2014
- Experienced PGA Golf Professional with a strong background in business management, team leadership, and revenue growth
- Successfully built and managed high-performing teams, developed and implemented operational policies, and led forecasting and budgeting for golf academies and training programs
- Expertise in sales strategy, marketing, and business development, driving revenue through strategic partnerships, networking, and client engagement
- Proven ability to manage large-scale operations, oversee staffing, and execute financial planning to ensure business success
- Contracts with Strategic Partners to enhance client base and drive revenue growth
- Identify new market opportunities, leading to measurable business expansion
- Analyze market trends to optimize business strategies and improve outcomes
- Foster client relationships with Staffing Firms, Law Firms, Accounting Firms, HR Firms, Healthcare Systems, Human Capital Management, and Sports Teams, and more...resulting in increased sales and customer satisfaction
- Business Development Leader - Achieved 150% of new logo quota, leading company-wide client acquisitions
- Sales Excellence - Surpassed revenue targets, reaching 208% of quota (730K vs
- 350K)
- Strategic Growth - Expanded market share through B2B sales, pipeline development, and client acquisition
- Relationship Management - Built strong healthcare partnerships, delivering tailored staffing solutions
- Achieved 118% of sales quota, consistently surpassing targets through effective lead generation and relationship-building strategies
- Led sales presentations and negotiations, closing deals and expanding the client base with tailored solutions
- Analyzed player performance using cutting-edge technology such as TrackMan launch monitors to provide targeted feedback for improvement.
- Established strong relationships with local businesses, fostering partnerships that mutually benefited both parties and promoted the club within the community.
- Managed pro shop operations efficiently, ensuring excellent customer service and appropriate inventory levels at all times.
- Developed comprehensive safety protocols for golf operations, ensuring a secure environment for members, guests, and employees alike.
- Collaborated with course maintenance staff to ensure prime playing conditions, resulting in a consistently high-quality golf experience for players.
- Mentored assistant professionals in various aspects of golf operations, fostering a supportive work environment conducive to growth and development.
- Facilitated smooth communication between all departments within the club, optimizing overall operational efficiency.
- Monitored budgetary figures closely, making strategic decisions regarding resource allocation that allowed for optimal facility operation without compromising quality standards.
- Increased membership retention and satisfaction by organizing engaging club tournaments, social events, and other activities tailored to member interests.
- Provided exceptional customer service to club members, addressing concerns promptly and maintaining strong professional relationships.
- Coordinated successful charity golf events that raised significant funds for local organizations while promoting the club''s brand within the community.
Education
Bachelor's Degree - Business Administration & Management
Texas Tech University
Lubbock, US05.1996
Associate of Arts - Golf Course Management
Mundus Institute
Phoenix, US08.1992
Skills
- Revenue Growth
- Sales Leadership
- Tax Planning
- Financial Services
- Negotiation
- Client Acquisition
- Relationship Management
- Complex Sales
- Deal Structuring
- Workforce Solutions
- HR Consulting
- Team Leadership
- Problem Solving
- Business development
- Sales strategy
- Market analysis
- Team leadership
- Relationship management
- Project management
- Negotiation skills
- Customer service
- Financial planning
- Operational efficiency
- Revenue growth
- Internal communications
- Sales management
- Partnership development
- Workforce planning
- Corporate communications
- Human resources management
- Positive attitude
- Time management
- Attention to detail
- Multitasking
- Excellent communication
- Computer skills
- Organizational skills
- Decision-making
- Relationship building
- Customer relations
- Team building
- Work Planning and Prioritization
- Scheduling and coordinating
- Managing operations and efficiency
- Analytical thinking
- Recruitment and hiring
- Goal setting
- Team development
- Professionalism
- Staff management
- Documentation and reporting
- Strategic planning
- Negotiation and conflict resolution
- MS office
- Interpersonal relations
Personal Information
Title: Director of Sales and Business Development
Affiliations
- PGA Member
Mulitple Presidents Club
Presidents Club at Paychex 2015, 2016
Presidents Club at Benefitmall 2019
Timeline
National Account Executive
Cross Country Locums
07.2022 - 02.2025
Business Development Consulting Executive
Massey Professional Services, LLC
07.2021 - Current
HCM Sales Executive
Asure Software
08.2020 - 07.2021
District Sales Manager
BenefitMall
07.2018 - 07.2020
Small Business Sales Consultant
Paychex
08.2014 - 06.2018
PGA Golf Professional
Dusty Massey Golf Performance
03.1996 - 08.2014
Associate of Arts - Golf Course Management
Mundus Institute
Bachelor's Degree - Business Administration & Management
Texas Tech University
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