Dustin Schaefer
Georgetown,CO
Summary
Dynamic Marketing Manager with extensive experience overseeing Group Sales operations and managing marketing initiatives for Loveland Ski Area. Proven track record of successfully coordinating group trips, optimizing social media strategies, and driving sales growth. Adept at managing teams, executing impactful marketing campaigns, and fostering strong media relations. Skilled in event planning, branding, and enhancing guest experiences. Possesses a hands-on approach, collaborating cross-functionally, and ensuring operational excellence in fast-paced environments. Eager to leverage expertise in marketing, sales, and leadership to drive continued success as a Marketing Director.
Overview
27
27
years of professional experience
1
1
Certification
Work History
Marketing Manager
Loveland Ski Area
2023.05 - Current
- Oversee the Group Sales Department, ensuring efficient handling of bookings and processing of groups.
- Coordinate and assist group leaders with trip planning to ensure a smooth and enjoyable experience for guests.
- Supervise the Marketing Assistant's group sales tasks and daily job duties to maintain high-quality standards.
- Coordinate group trip logistics with Rental Shop, Sport Shop, and Ski & Ride School to ensure seamless operations and guest experiences.
- Manage and oversee social media activities for Loveland Ski Area, including planning, implementing, and monitoring the company's social media strategy.
- Schedule and execute social media content, generating, editing, publishing, and sharing engaging text, images, and videos to enhance brand presence and engagement.
- Develop media relations and distribute video and photos to local and national media agencies to increase brand visibility.
- Organize and execute photo/video shoots for the company's media collection to maintain a fresh and captivating image for marketing purposes.
- Plan, set up, staff, and manage all Front Range Pass Sale Events, including designing and ordering event uniforms and promotional items.
- Handle offsite military tickets & season passes on Front Range bases as needed to expand customer reach and satisfaction.
- Provide assistance with guest services in the parking lot and rental shops during busy days to ensure a positive and seamless experience for guests.
Group Sales Coordinator
Loveland Ski Area
2004.09 - 2023.05
Ticket Office Manager
Loveland Ski Area
2003.01 - 2003.09
- Supervised a team of ticket office staff, overseeing their daily tasks and ensuring smooth operations.
- Managed the printing and mailing process for 6pak sales, maintaining accurate records and timely delivery to customers.
- Sold, printed, and issued season passes to customers, providing exceptional customer service and resolving any issues or concerns promptly.
- Trained new staff members on ticketing systems, customer service protocols, and company policies.
Guest Services Associate
Loveland Ski Area
2002.09 - 2003.01
- Operated the shuttle bus for guests and employees, ensuring safe and timely transportation within the ski area.
- Assisted with the opening and closing of mountain cabins, ensuring they were prepared and secure for guest use.
- Responded to guests' inquiries, providing accurate information and exceptional customer service.
- Conducted weekly customer surveys to gather feedback and improve guest experiences.
- Provided support to busy departments such as rentals, lifts, and marketing, helping to manage increased workload and ensure smooth operations.
FDC Team (Mortars Platoon) 2nd Ranger Battalion
75th Ranger Regiment
1998.06 - 2001.06
- Completed Basic Training, Advanced Individual Training (AIT), Airborne School, Ranger Assessment and Selection Program.
- Responsible for executing direct action raids, reconnaissance, and surveillance missions. This role demands exceptional teamwork, communication, and tactical proficiency to capture or neutralize high-value targets effectively.
Sports Radio Host - KASR 1260 AM
Arizona State University, Tempe Campus
1997.08 - 1998.05
- Hosted a weekly 2-hour sports radio show, engaging listeners with in-depth analysis, interviews, and live discussions on current sports events.
- Provided live play-by-play commentary for Arizona State University baseball, basketball, and football games, delivering clear and exciting coverage..
- Attended and covered all Arizona Cardinal home games, offering comprehensive reports, interviews, and insights on team performance and game outcomes.
- Researched and prepared content to ensure accurate and engaging discussions on various sports topics.
Education
Radio And Television Broadcasting
Arizona State University
Tempe, AZHigh School Diploma -
West Chester East High School
West Chester, PA05.1997
Skills
- Leadership and Team Management
- Communication and Collaboration
- Customer Service
- Strategic Planning and Execution
- Media Relations
- Content Creation
- Social Media Marketing
- Event Management
Certification
- CTO Crisis Communications Workshop Training - May 2019
Timeline
Marketing Manager
Loveland Ski Area
2023.05 - Current
Group Sales Coordinator
Loveland Ski Area
2004.09 - 2023.05
Ticket Office Manager
Loveland Ski Area
2003.01 - 2003.09
Guest Services Associate
Loveland Ski Area
2002.09 - 2003.01
FDC Team (Mortars Platoon) 2nd Ranger Battalion
75th Ranger Regiment
1998.06 - 2001.06
Sports Radio Host - KASR 1260 AM
Arizona State University, Tempe Campus
1997.08 - 1998.05
Radio And Television Broadcasting
Arizona State University
High School Diploma -
West Chester East High School
- CTO Crisis Communications Workshop Training - May 2019
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