Experienced team-oriented leader with a proven track record in driving business development across diverse industries. Recognized for implementing strategic marketing initiatives and establishing effective communication channels, resulting in consistent customer growth and industry-leading retention rates. Skilled at identifying growth opportunities and leveraging them to achieve organizational objectives.
Overview
19
19
years of professional experience
Work History
Owner/Partner
Prime Home Renovations, LLC
04.2021 - Current
Oversaw daily operations including 3 crews and multiple projects.
Used Geofencing marketing technology to target perspective customers and predict upcoming community construction needs.
Enhanced operational efficiency and productivity by managing budgets, accounts, and costs.
Achieved financial growth with strategic planning, cost control measures, and targeted marketing efforts.
Monitored market conditions to set accurate product pricing and take advantage of emerging trends.
Elevated brand awareness with targeted marketing campaigns, leveraging social media and digital platforms.
Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
Owner/Partner
Prime Diner, LLC/DBA - Buck's Roadside Grill
01.2023 - 01.2024
Purchased failing restaurant, increased value 300%, sold business in 1 year. (flipped business)
Analyzed sales data to identify trends for informed decision-making related to menu adjustments or operational changes.
Developed and executed marketing strategies to attract new patrons, resulting in higher foot traffic and improved revenue.
Created and deployed successful strategies to boost restaurant performance, streamline food prep processes and reduce waste.
Negotiated favorable lease terms with property owners, securing prime location at reduced rental rates.
Oversaw renovation projects that enhanced the aesthetic appeal of the restaurant space, contributing to increased in sales and guest satisfaction levels.
Identified what customers wanted, communicated our services, and retained new business.
Associate Executive Director
Danville Family YMCA
01.2015 - 04.2021
Developed/Implemented a marketing culture that raised membership from 2,500 to 10,000 members.
Identified community needs and created consistent communication to recruit and retain new membership.
Responsible for 1.5 million dollar operating budget.
Oversaw 5 departments and 120 staff members.
Recruited, negotiated, and signed over 25 Corporate Membership agreements with local businesses (2,500+ members)
Public Speaking
Oversaw internet. radio, television, website, app and social media marketing campaigns.
Junior International Sales Associate
Coastal Woods Imports, Inc
01.2008 - 04.2018
Aided Senior International Sales Associate in orchestrating negotiations/sales of international plywood.
Responsible for communication within international mills, purchasing, creation of shipping orders, payment processing, coordinated container logistics.
Membership and Marketing Director
Danville Family YMCA
05.2013 - 12.2014
Developed a working relationship with 100+ local business/ community groups and developing on-going recognition program for members and volunteers.
Successful experience in sales including prospecting, marketing, closing, retention and customer service.
Coordinated facility tours, personal training and new member activities.
Created consistent communication channels for membership and staff.
Created and implemented industry leading membership sales and retention plan.
Develop and distributed all membership communication and marketing pieces through various channels.
Doubled social media presence on multiple platforms.
Public Relations
President and Owner Operator
Team College, LLC
11.2011 - 05.2013
Started and operated website based company.
Managed website content, finances, development, promotions, and advertisement sales.
Contributing writer on Teamcollege.com.
Built website to 3,270 hits per day.
Negotiated and closed digital advertisement sales prior to launching website.
Trademark and Copyright experience.
Developed and executed social media advertising strategies.
Managed team of contributing writers and student interns.