Dwight King
Garner,NC
Summary
Dynamic marketing executive with extensive experience in entertainment specializing in brand development and customer engagement. Proven track record of launching innovative campaigns that significantly increased brand awareness. Skilled in digital marketing and team leadership, fostering collaboration to achieve strategic goals and enhance market presence.
Overview
29
29
years of professional experience
Work History
Manager & Marketing Executive
Self Employed
New York
01.1996 - Current
- Music artists, producers, writers and musician management.
- Directed career development for a diverse range of music artists.
- Oversaw daily operations for all facets of artists' careers.
- Touring
- Marketing
- Publishing
- Own and operate lifestyle marketing firm.
- Boosted brand visibility through creative marketing initiatives.
- Created and executed cutting edge campaigns to raise brand awareness.
Marketing Executive
12 Tone Music
New York
09.2019 - 10.2023
- Increased brand awareness by developing and implementing innovative marketing campaigns.
- Planned and executed events and marketing programs to increase qualified leads.
- Created and managed social media campaigns to increase brand engagement.
- Devised content strategy to effectively engage target audiences.
- Launched successful digital marketing campaigns that achieved sales goals.
Lifestyle Marketing Executive
Monster Cable Products
Los Angeles, CA
09.2015 - 07.2019
- Increased brand awareness by developing and implementing innovative marketing campaigns.
- Planned and executed events and marketing programs to increase qualified leads.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Developed innovative and targeted collateral to support overall branding objectives.
- Established targets for social media platforms to reflect business objectives.
Marketing Vice President
Columbia Records
New York, NY
01.2011 - 06.2015
- Enhanced customer engagement with targeted social media strategies and content creation.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Negotiated advantageous contracts with vendors for cost-effective advertising placements across various channels-print, broadcast, online platforms.
- Led rebranding initiatives, resulting in increased recognition and positive perception.
- Streamlined marketing processes to improve efficiency and reduce costs.
- Managed cross-functional teams for successful product launches and promotional events.
- Developed key partnerships to expand market reach and increase collaboration opportunities.
- Established targets for social media platforms to reflect business objectives.
- Directed hiring, training and performance evaluations for marketing staff and supervised daily activities.
- Directed a group of marketing experts and enhanced their talents through mentoring.
Marketing Executive
Def Jam Recordings
New York, NY
06.2005 - 09.2010
- Increased brand awareness by developing and implementing innovative marketing campaigns.
- Planned and executed events and marketing programs.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Completed and submitted monthly and yearly reports to support executive decision making.
Marketing Executive
Interscope Geffen A&m Records
Los Angeles, CA
07.2001 - 03.2005
- Increased brand awareness by developing and implementing innovative marketing campaigns.
- Planned and executed events and marketing programs.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Completed and submitted monthly and yearly reports to support executive decision making.
Skills
- Digital marketing
- Social media management
- Event planning
- Contract negotiation
- Brand development
- Customer engagement
- Creative thinking
- Team leadership
- Collaborative communication
- Decision-making
- Staff training and development
- Staff management
- Project management
- Staff development
- Marketing
- Negotiation
- Budget control
- Computer skills
- Multitasking Abilities
- Training and development
Timeline
Marketing Executive
12 Tone Music
09.2019 - 10.2023
Lifestyle Marketing Executive
Monster Cable Products
09.2015 - 07.2019
Marketing Vice President
Columbia Records
01.2011 - 06.2015
Marketing Executive
Def Jam Recordings
06.2005 - 09.2010
Marketing Executive
Interscope Geffen A&m Records
07.2001 - 03.2005
Manager & Marketing Executive
Self Employed
01.1996 - Current