Work Preference
Summary
Overview
Work History
Skills
Timeline
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Dylan Allen
Open To Work
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Dylan Allen

Atlanta,GA

Work Preference

Job Search Status

Open to work
Desired start date: 2 weeks notice

Desired Job Title

Media ManagerFreelancerDirector, Paid MediaDigital Marketing ManagerAccount Manager – Ecommerce

Work Type

Full TimePart TimeContract Work

Location Preference

RemoteHybrid
Location: Atlanta, GA, US
Open to relocation: Yes

Summary

Dynamic and results-oriented digital marketing leader with 14+ years of experience driving strategic paid media, SEO, lead generation, and ecommerce, marketing initiatives. Recognized for leading high performing teams, optimizing omnichannel campaigns, and delivering significant ROI for clients across diverse industries. Known for strategic agility, collaborative leadership, and building scalable digital marketing ecosystems that support sustained growth.

Overview

14
14
years of professional experience

Work History

Media Manager

ESolutions Furniture (Remote)
Jamestown, NY
07.2025 - Current
  • Directed and executed comprehensive media strategies across three brands, managing an annual budget exceeding $6 million.
  • Sustained a return on ad spend (ROAS) of $7 while driving over $50 million in advertising revenue in 2025.
  • Established and monitored traffic KPIs to ensure alignment with sales expectations across all platforms.
  • Oversaw retail media campaign strategies, ensuring effective presence across major e-commerce platforms including Amazon, Walmart, Wayfair, and Bed Bath & Beyond.
  • Directed and optimized direct-to-consumer media strategies across platforms including Meta, Google, Bing, TikTok, and CTV.
  • Facilitated cross-departmental collaboration with sales, creative, and finance teams.
  • Developed and executed distinct strategies that aligned with DTC eCommerce objectives and lead generation goals for trade programs and inbound sales.
  • Implemented innovative market research tools to enhance portfolio and product development strategies.
  • Led performance marketing meetings that evaluated all aspects of 360 marketing. Oversaw discussions on paid media, email campaigns, social media strategies, and SEO efforts.

Freelancer

Dylan Allen Media (Remote)
Atlanta, GA
01.2024 - Current
  • Spearheaded development and implementation of awareness campaigns for Southeast region of Jamestown Properties.
  • Leveraged Meta, TikTok, and Google platforms to enhance business visibility and drive bookings for Ponce City Market, Scout, Living Colony Square, and additional venues.
  • Collaborated with creative marketing teams to develop engaging, hook-driven content pieces.
  • Compiled and analyzed traffic reports for review with SVP of Marketing.

Director, Paid Media

Highlands (Remote)
Atlanta, GA
01.2023 - 07.2025
  • Spearhead digital advertising strategy across SEM, retail media, and paid social platforms.
  • Manage a high-performing remote team and partner agencies to ensure client success.
  • Align business objectives with marketing execution to exceed KPIs and drive sales growth.
  • Leveraged professional networks and industry knowledge to strengthen client relationships.
  • Observed each team members individual strengths and initiated mentoring program to improve areas of weakness.
  • Assisted in recruiting, hiring and training of team members.
  • Implemented business strategies, increasing revenue, and effectively targeting new markets.
  • Tracked trends and suggested enhancements to both challenge and refine company's product offerings.


Key Achievements:

  • Increased client ROI by 30% YoY through data-led retail media campaigns.
  • Scaled internal media operations, reducing campaign launch times by 40%.
  • Reduced operational risks while organizing data to forecast performance trends.

Digital Marketing Manager

Highlands (Remote)
Atlanta, GA
01.2021 - 12.2022
  • Developed and executed full-funnel digital strategies with emphasis on ecommerce SEO, advertising, and analytics.
  • Led campaign planning across Google Ads, social platforms, and retail channels.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.


Key Achievements:

  • Led strategic repositioning for a key client, resulting in 2x YoY revenue
    growth.
  • Created performance dashboards that improved client reporting turnaround by 50%.

Account Manager – Ecommerce

Highlands
Atlanta, GA
01.2019 - 12.2021
  • Developed and maintained strong working relationships with professionals within assigned Ecommerce customers
  • Generated advertising structure and implementation.
  • Built relationships with customers and community to promote long term business growth.
  • Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
  • Owned strategic ecommerce plans for B2B/B2C clients, with oversight of merchandising, promotions, and market expansion.
  • Liaised between creative, analytics, and development teams to ensure campaign alignment.

Ecommerce Marketing Specialist

Highlands
Atlanta, GA
01.2014 - 12.2018
  • Led SEO optimization, reporting, and competitive analysis to support sales and marketing objectives.
  • Delivered product copy and campaign content aligned with promotional strategy.
  • Evaluated market trends to stay current on consumer and competitor
    changes.
  • Optimized e-commerce campaigns through A/B testing to increase online sales.
  • Managed digital projects from initial concept through final implementation and live monitoring.
  • Created Pay-Per-Click campaigns to drive targeted traffic.

Marketing Team Director

The BP Group
Atlanta, GA
01.2012 - 12.2014
  • Analyzed, tracked and monitored email and direct mail campaign
    performance against campaign goals and budgets.
  • Compiled customer sales trends and data to aid in targeting yearly sales goals.
  • Promoted brand strategy and message continuity across marketing
    communications within multiple campaigns.
  • Oversaw a team of telemarketers and email marketers

Skills

  • Budget management
  • Paid Media Strategy (Retail, SEM, Paid
    Social)
  • Amazon Ads
  • Wayfair Ads
  • Orange Apron
  • Walmart Connect
  • Overstock Ads
  • Criteo
  • Meta Ads
  • Tiktok shop
  • SEO/SEM Google Ads
  • Google GA4 Analytics
  • Looker Studio
  • Amazon 1p / 2p / 3p
  • Walmart 1p / 3p
  • Buybox Management
  • Ecommerce Merchandising
  • Client Relationship & Agency
  • Management
  • Team Leadership & Cross-functional Collaboration
  • Strategic Planning & Project Execution
  • Performance Analysis & Reporting
  • Process improvement
  • Team building
  • Goal setting
  • Budget management
  • Analytical thinking
  • Problem-solving
  • Hiring and retention

Timeline

Media Manager

ESolutions Furniture (Remote)
07.2025 - Current

Freelancer

Dylan Allen Media (Remote)
01.2024 - Current

Director, Paid Media

Highlands (Remote)
01.2023 - 07.2025

Digital Marketing Manager

Highlands (Remote)
01.2021 - 12.2022

Account Manager – Ecommerce

Highlands
01.2019 - 12.2021

Ecommerce Marketing Specialist

Highlands
01.2014 - 12.2018

Marketing Team Director

The BP Group
01.2012 - 12.2014