Dylan Allen

• Directed and executed comprehensive media strategies across three brands, managing an annual budget exceeding $6 million.
• Sustained a return on ad spend (ROAS) of $7 while driving over $50 million in advertising revenue in 2025.
• Established and monitored traffic KPIs to ensure alignment with sales expectations across all platforms.
• Oversaw retail media campaign strategies, ensuring effective presence across major e-commerce platforms including Amazon, Walmart, Wayfair, and Bed Bath & Beyond.
• Directed and optimized direct-to-consumer media strategies across platforms including Meta, Google, Bing, TikTok, and CTV.
• Facilitated cross-departmental collaboration with sales, creative, and finance teams.
• Developed and executed distinct strategies that aligned with DTC eCommerce objectives and lead generation goals for trade programs and inbound sales.
• Implemented innovative market research tools to enhance portfolio and product development strategies.
• Led performance marketing meetings that evaluated all aspects of 360 marketing. Oversaw discussions on paid media, email campaigns, social media strategies, and SEO efforts.

• Spearheaded development and implementation of awareness campaigns for Southeast region of Jamestown Properties.
• Leveraged Meta, TikTok, and Google platforms to enhance business visibility and drive bookings for Ponce City Market, Scout, Living Colony Square, and additional venues.
• Collaborated with creative marketing teams to develop engaging, hook-driven content pieces.
• Compiled and analyzed traffic reports for review with SVP of Marketing.

• Spearhead digital advertising strategy across SEM, retail media, and paid social platforms.
• Manage a high-performing remote team and partner agencies to ensure client success.
• Align business objectives with marketing execution to exceed KPIs and drive sales growth.
• Leveraged professional networks and industry knowledge to strengthen client relationships.
• Observed each team members individual strengths and initiated mentoring program to improve areas of weakness.
• Assisted in recruiting, hiring and training of team members.
• Implemented business strategies, increasing revenue, and effectively targeting new markets.
• Tracked trends and suggested enhancements to both challenge and refine company's product offerings.

Key Achievements:

• Increased client ROI by 30% YoY through data-led retail media campaigns.
• Scaled internal media operations, reducing campaign launch times by 40%.
• Reduced operational risks while organizing data to forecast performance trends.
  

• Developed and executed full-funnel digital strategies with emphasis on ecommerce SEO, advertising, and analytics.
• Led campaign planning across Google Ads, social platforms, and retail channels.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Developed creative presentations, trend reports, kitted assets, and product data sheets.

Key Achievements:

• Led strategic repositioning for a key client, resulting in 2x YoY revenue
  growth.
• Created performance dashboards that improved client reporting turnaround by 50%.

• Developed and maintained strong working relationships with professionals within assigned Ecommerce customers
• Generated advertising structure and implementation.
• Built relationships with customers and community to promote long term business growth.
• Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
• Owned strategic ecommerce plans for B2B/B2C clients, with oversight of merchandising, promotions, and market expansion.
• Liaised between creative, analytics, and development teams to ensure campaign alignment.

• Led SEO optimization, reporting, and competitive analysis to support sales and marketing objectives.
• Delivered product copy and campaign content aligned with promotional strategy.
• Evaluated market trends to stay current on consumer and competitor
  changes.
• Optimized e-commerce campaigns through A/B testing to increase online sales.
• Managed digital projects from initial concept through final implementation and live monitoring.
• Created Pay-Per-Click campaigns to drive targeted traffic.

• Analyzed, tracked and monitored email and direct mail campaign
  performance against campaign goals and budgets.
• Compiled customer sales trends and data to aid in targeting yearly sales goals.
• Promoted brand strategy and message continuity across marketing
  communications within multiple campaigns.
• Oversaw a team of telemarketers and email marketers