Hugo Mendiola
Laredo,TX
Summary
Results-driven media manager with expertise in budget management, social media marketing, and strategic planning. Proven ability to lead cross-functional teams and enhance brand visibility through impactful media strategies.
Experienced with leading sales teams to achieve significant revenue growth and customer acquisition. Utilizes strategic planning and effective communication to guide teams and meet targets. Track record of fostering strong client relationships and adapting to dynamic market conditions for sustained success.
Sales expert prepared for leadership roles. Proven ability to drive revenue growth and enhance client relationships. Strong focus on team collaboration and achieving results. Known for adaptability, strategic planning, and effective communication. Skilled in market analysis, lead generation, and negotiation.
Overview
33
33
years of professional experience
Work History
Media Manager
SparkTV
04.2019 - Current
- Developed and executed strategic media plans to enhance brand visibility and engagement.
- Managed cross-functional teams to ensure timely delivery of media projects and campaigns.
- Analyzed audience metrics to inform content strategies and improve viewer retention rates.
- Oversaw budget allocation for media initiatives, optimizing spend across channels for maximum impact.
General Manager
Zorba Inc
04.1998 - Current
- Directed daily operations to enhance team performance and efficiency.
- Implemented cost-saving initiatives that improved budget management across departments.
- Developed strategic plans to drive growth and increase market share.
- Led cross-functional teams in the execution of organizational objectives and projects.
Buyer
Zorba Inc
04.1998 - Current
- Negotiated supplier contracts to optimize purchasing terms and reduce costs.
- Analyzed market trends to forecast demand and inform buying decisions.
- Coordinated inventory management processes, ensuring timely stock replenishment.
- Developed relationships with vendors to enhance product sourcing and delivery efficiency.
Marketing Specialist
Grupo Radiorama
06.2019 - 09.2023
- Developed and executed targeted marketing campaigns to enhance brand visibility.
- Analyzed market trends and consumer behavior to inform strategic decisions.
- Collaborated with cross-functional teams to create cohesive marketing strategies.
- Managed social media platforms, increasing engagement through innovative content strategies.
Regional Sales Manager
Zorba Inc
05.1996 - 03.1998
- Led regional sales strategy, aligning team objectives with organizational goals.
- Mentored and developed high-performing sales teams, enhancing overall productivity and morale.
- Implemented data-driven decision-making processes to optimize sales performance across multiple markets.
- Established strong relationships with key clients, leading to increased customer loyalty and retention rates.
Manager
Zorba Inc
04.1996 - 05.1996
- Established key performance indicators to monitor progress towards organizational goals.
- Facilitated training sessions on best practices and new technologies for team members.
- Collaborated with stakeholders to define project scope and objectives for successful outcomes.
- Optimized resource allocation to ensure timely project delivery while minimizing costs.
Manager
Zorba Inc
03.1995 - 04.1996
- Led cross-functional teams to enhance operational efficiency and streamline project workflows.
- Developed and implemented strategic initiatives that improved overall performance metrics.
- Mentored junior staff, fostering skill development and career growth within the team.
- Analyzed market trends and competitor strategies to inform decision-making processes.
Store Manager
Zorba Inc
11.1994 - 03.1995
- Led daily store operations, ensuring compliance with company policies and procedures.
- Trained and mentored staff to enhance performance and customer service skills.
- Implemented inventory management systems to optimize stock levels and reduce waste.
- Analyzed sales data to identify trends and inform strategic merchandising decisions.
Assistant Manager
Zorba Inc
02.1994 - 10.1994
- Streamlined operational processes to enhance team efficiency and reduce delays.
- Coordinated team schedules and resources to ensure project timelines met consistently.
- Conducted performance reviews, providing constructive feedback to foster staff development.
- Developed training programs that improved employee onboarding and retention rates.
Department Lead
Zorba Inc
12.1993 - 02.1994
- Oversaw daily operations, ensuring compliance with safety and quality standards.
- Mentored team members, fostering skill development and career growth.
- Implemented process improvements that enhanced workflow efficiency and reduced downtime.
- Coordinated cross-departmental projects to align objectives and streamline communication.
Sales Associate
Zorba Inc
08.1993 - 10.1993
- Developed strong relationships with customers to enhance loyalty and repeat business.
- Assisted in merchandising strategies to optimize product placement and visibility.
- Trained new sales associates on product knowledge and customer service standards.
- Collaborated with management on promotional campaigns to drive sales growth.
Education
No Degree - Business Administration And Management
Universidad Autonoma De Tamaulipas
Nuevo Laredo Tamaulipas Mexico06-1995
High School Diploma -
Preparatoria #1 Profesor Juvenal Boone Flores
Nuevo Laredo Tamaulipas Mexico06-1991
Skills
- Budget management
- Social media marketing
- Continuous improvement
- Manufacturing and production best practices
- Community engagement
- Multimedia editing
- Web analytics
- Mobile marketing
- Marketing strategy
- Campaign implementation
- Strategic planning
- Podcast production
- Advertising campaigns
- Media buying
- Internal communications
- Product promotion
- Production scheduling
- Public relations
- Workflow optimization
- Product development life cycle
- Influencer partnerships
- Media purchasing
- Brand communication
- Affiliate marketing
- Media relations
- Public speaking
- Public address presentation
- Thought leadership
- Event publicity
- Accreditation in public relations (APR)
- Teamwork and collaboration
- Problem-solving
- Teamwork
- Portfolio growth
- Time management
- Attention to detail
- Problem-solving abilities
- Multitasking
- Excellent communication
- Organizational skills
- Team collaboration
- Reliability
- Creative thinking
- Active listening
- Effective communication
- Adaptability and flexibility
- Decision-making
- Video production
- Customer engagement
- Relationship building
- Team building
- Self motivation
- Content creation
- Task prioritization
- Client relations
- Analytical thinking
- Social media coordination
- Conflict resolution
- Goal setting
- Professionalism
- Employee communications
- Digital marketing
- Time management abilities
- Graphic design
- Project management
- Marketing analytics
- Market research
- Email marketing
- Social media management
- Brand development
- Fundraising
Languages
Spanish
Native or Bilingual
English
Full Professional
Timeline
Marketing Specialist
Grupo Radiorama
06.2019 - 09.2023
Media Manager
SparkTV
04.2019 - Current
General Manager
Zorba Inc
04.1998 - Current
Buyer
Zorba Inc
04.1998 - Current
Regional Sales Manager
Zorba Inc
05.1996 - 03.1998
Manager
Zorba Inc
04.1996 - 05.1996
Manager
Zorba Inc
03.1995 - 04.1996
Store Manager
Zorba Inc
11.1994 - 03.1995
Assistant Manager
Zorba Inc
02.1994 - 10.1994
Department Lead
Zorba Inc
12.1993 - 02.1994
Sales Associate
Zorba Inc
08.1993 - 10.1993
No Degree - Business Administration And Management
Universidad Autonoma De Tamaulipas
High School Diploma -
Preparatoria #1 Profesor Juvenal Boone Flores