Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic
Dylan Cazden

Dylan Cazden

Summary

Brand-focused designer with 10+ years of experience building cohesive visual identities across digital, print, and experiential touchpoints. Skilled in brand strategy, visual storytelling, and design systems, with a strong track record of translating brand values into compelling assets that drive awareness, engagement, and growth. Adept at collaborating cross-functionally to ensure consistency and impact across campaigns, platforms, and products.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Manager & Marketing Consultant Spc. Graphic Design

California Street Cannabis
San Francisco, CA
01.2025 - Current
  • Create promotional materials across physical and digital channels, including print collateral, web banners, marketing emails, and merchandise.
  • Collaborate with cross-functional teams to plan and execute integrated marketing initiatives across multiple channels.
  • Analyze performance metrics to evaluate campaign effectiveness and recommend data-driven improvements.
  • Navigate and enforce strict state and local regulations surrounding the sale of a scheduled substance, ensuring full compliance at all times.
  • Manage daily store operations, including opening and closing procedures, cash handling, and staff scheduling.
  • Supervise, train, and support team members to maintain high standards of customer service and operational efficiency.
  • Oversee inventory management by receiving deliveries, reconciling shipments, conducting audits, and ensuring all products are accurately tracked and accounted for.
  • Coordinate with vendors and internal stakeholders to resolve inventory discrepancies and operational issues.

Software used: Blaze, Metrc, Canva, Adobe Photoshop, Adobe Illustrator, Slack

Freelance Graphic Designer / Retoucher

Self-Employed
01.2023 - Current
  • Utilized Adobe Creative Suite to produce high-quality graphics, ensuring consistency across all platforms and media.
  • Developed creative design for print materials, brochures, banners, and signs.
  • Improved client satisfaction by creating visually appealing and impactful graphic designs for various marketing materials.
  • Employed design fundamentals when selecting typography, composition, layout, and color in design work.
  • Conceptualized unique logo designs for startups, establishing strong visual identities that resonated with target markets.

Graphic Design Intern

Non-Profit Organizations
10.2024 - 12.2024
  • Developed branding elements that aligned with organizational values and mission objectives.
  • Assisted in organizing and executing visual content for fundraising events and outreach programs.
  • Utilized advanced knowledge of Adobe Creative Suite software programs to execute high-quality designs quickly and efficiently for various applications.
  • Created impactful powerpoint presentations for clients to utilize while engaging with stakeholders.
  • Provided dozens of logo variations, which became the face of the non-profit organizations.

Senior Image Retoucher & Digital Asset Manager

Touch of Modern
San Francisco, CA
06.2017 - 07.2023
  • Utilized Adobe Creative Suite for advanced editing and retouching tasks.
  • Reviewed final images for consistency, accuracy, and adherence to brand standards.
  • Streamlined workflow processes to improve turnaround time for image deliverables.
  • Implemented feedback from creative team to refine retouching techniques and enhance output quality.
  • Increased efficiency with expert use of batch processing, actions, and scripts for repetitive tasks.
  • Contributed to increased client satisfaction by consistently delivering polished images that exceeded expectations.
  • Enhanced image quality by skillfully utilizing Adobe Photoshop for retouching and color correction tasks.
  • Managed multiple projects simultaneously, demonstrating strong organizational skills and attention to detail.
  • Assisted in training new hires on company procedures, software usage, and retouching best practices.
  • Collaborated closely with photographers, ensuring the final product met their creative vision and expectations.
  • Streamlined communication between departments with clear documentation of project progress and requirements.
  • Delivered high-quality results under tight deadlines, prioritizing tasks effectively to meet client needs.

Education

Bachelor of Arts - Graphic Design, Studio Art

California State University, East Bay
Hayward, CA
06-2016

Bachelor of Arts - Graphic Design

San Francisco State University
San Francisco, CA

Skills

  • Brand strategy development
  • Visual communication
  • Brand guideline development
  • Graphic design expertise
  • Executed integrated marketing strategies
  • Web content development
  • Advanced image retouching
  • - Digital Asset Management (DAM)
  • Creative direction
  • Client engagement strategies
  • User experience and interface knowledge
  • Market trend analysis
  • Adobe Creative Suite proficiency

Certification

  • Google UX Design - August 6, 2024

Timeline

Manager & Marketing Consultant Spc. Graphic Design

California Street Cannabis
01.2025 - Current

Graphic Design Intern

Non-Profit Organizations
10.2024 - 12.2024

Freelance Graphic Designer / Retoucher

Self-Employed
01.2023 - Current

Senior Image Retoucher & Digital Asset Manager

Touch of Modern
06.2017 - 07.2023

Bachelor of Arts - Graphic Design, Studio Art

California State University, East Bay

Bachelor of Arts - Graphic Design

San Francisco State University