Julie Stoetzer
Mission,KS
Summary
Highly motivated growth-driven marketing leader with a proven ability to fuel revenue growth for high-growth companies. Leverages customer insights and data analysis to develop and execute targeted marketing strategies that consistently exceed ROI targets and generate significant lead growth across B2C, B2B, and D2C segments. Possesses expertise in crafting and delivering compelling marketing campaigns across traditional and digital channels (social media, SEO, content marketing) to build strong brand awareness and engagement. A passionate mentor and leader dedicated to developing and motivating high-performing teams. Campaign Management Content Creation Strategic Planning E-Commerce HubSpot and CRM Brand Management Go-to-Market Strategy Digital Marketing SEO/SEM Social Media Marketing Employee Development Market Research and Analytics New Product Development Project Management Budget Administration
Overview
19
19
years of professional experience
Work History
Senior Product Marketing Manager
National Healthcareer Association
Leawood , KS
2019.10 - Current
- National B2B SaaS company specializing in education and professional certification for healthcare workers
- Develop and implement strategic go-to-market plans focused on educators and healthcare employers
- This resulted in a significant 42% revenue increase from 2019 to 2024
- Own the development and execution of all marketing campaigns and content creation across channels (email, social media, website, webinars, blog posts, trade shows, podcasts)
- Ensure seamless alignment with NHA's branding and messaging
- Data-driven marketing optimization led to 20% website traffic and 18% MQL growth (YoY), boosting engagement and revenue
- Conduct and utilize market research and customer feedback to inform content creation and campaign messaging, ensuring a strong brand voice that resonates with target audiences
- Oversee development of product positioning and competitively differentiated messaging based on customer insights, market research and product knowledge
- Analyzed sales data and buying patterns, identifying a trend of multi-product purchases
- This insight led to the creation of product bundles, which now account for 30% of annual revenue.
- Created targeted email campaigns that nurtured leads through the sales funnel, improving conversion rates significantly.
- Managed product launch events, ensuring successful execution and widespread awareness of new offerings.
Vice President of Marketing and Product
E-commerce
Lenexa , KS
2018.01 - 2019.03
- Foam, lamination and fabrication manufacturer for Retail and
- Conceptualized, launched, and spearheaded the growth of Floatation IQ, a complete D2C/B2C brand, exceeding sales projections by 350% within the first year
- Developed and brought to market thirty-two new products for Floatation IQ, establishing a robust D2C sales infrastructure with two e-commerce websites (floatationiq.com and Amazon Marketplace) and catalogs to drive ongoing sales
- Developed a comprehensive brand identity and marketing collateral (social ads, videos, email content, print material
- Built, trained, and mentored a high-performing cross-functional team of five across product marketing, graphic design, customer relations, and account management
- Secured strategic partnerships with industry giants Coca-Cola and Mossy Oak, significantly expanding revenue through new D2C/B2C channels.
Director of Retail Brands and Marketing
Huhtamaki
Desoto , KS
2007.06 - 2018.01
- Global multi-billion manufacturer of sustainable food packaging and The Chinet Brand of Disposable Tableware
- Spearheaded the company's marketing and promotional strategies, consistently exceeding annual revenue goals for nine consecutive years.
Product Marketing Manager
Huhtamaki
Desoto , KS
2009.01 - 2013.01
Marketing Manager
Huhtamaki
Desoto , KS
2007.01 - 2009.01
Director of Marketing
Kansas City Steak Company
Kansas City , KS
2005.01 - 2007.01
Education
Bachelor of Science - Journalism
University of Kansas
Skills
• Campaign Management
• Content Creation
• Strategic Planning
• E-Commerce
• Project Management • Brand Management
• Go-to-Market Strategy
• Digital/ Social Media
• SEO/SEM
• Paid & Organic Media • Employee Development
• Market Research and Analytics
• New Product Development
• HubSpot and CRM
• Budget Management
Accomplishments
- Managed a multi-million-dollar annual budget to drive sales growth across major Grocery/Mass/Club accounts like Walmart, Sam's Club, Costco, Kroger, and Target
- Led comprehensive marketing campaigns (social media, digital, traditional media, and ABM) that skyrocketed Chinet portfolio revenue to $500 million
- Delivered impactful new product launches generating $100 million in revenue and fostering a thriving social community of 750,000 brand ambassadors
- Built and led a high-performing team of product managers, marketing managers, data analysts, and external agencies, ensuring successful achievement of marketing goals
- Selected for a prestigious role as the U.S
- Representative on a Global Branding Project focused on sustainable packaging
- Expanded Chinet brand presence into four new international markets (UK, Canada, Australia, and Mexico) by leading successful product introductions and marketing campaigns.
Timeline
Senior Product Marketing Manager
National Healthcareer Association
2019.10 - Current
Vice President of Marketing and Product
E-commerce
2018.01 - 2019.03
Product Marketing Manager
Huhtamaki
2009.01 - 2013.01
Director of Retail Brands and Marketing
Huhtamaki
2007.06 - 2018.01
Marketing Manager
Huhtamaki
2007.01 - 2009.01
Director of Marketing
Kansas City Steak Company
2005.01 - 2007.01
Bachelor of Science - Journalism
University of Kansas
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