Daniella McBride

Experienced professional in the entertainment industry, currently serving as Head of Creator Partnerships for CreatorForce, a specialized practice for creators and creator brands. Takes great pride in role, believing in creating opportunities for CreatorForce to become the go-to hub for building creator brands. Over 10 years of industry experience, working alongside influential agents, managers, investors, founders, celebrities, influencers, and talent in the consumer brand space. Career began in unscripted casting and development for reality TV and documentaries, working with networks such as E!, Bravo!, ABC Family, Fox, and others. Drawn to the rise of digital influencers, joined Fullscreen, a multichannel network where casted two SVOD shows before transitioning to talent scouting and signing YouTube creators and influencers onto the platform. Prior to joining CreatorForce, served as Vice President of Talent and Partnerships at Twila True Collaborations, playing a key role in sourcing celebrities and talent interested in creating consumer brands. Successfully managed communication between talent and internal product development team from inspiration to launch. Professional accomplishments include winning a Webby Award for casting "House Divided" with Fullscreen. Notable shows casted for include E's "Botched" and ABC Family's "Monica The Medium." Created over 10 consumer brands within a two-year period. Thoroughly enjoys meeting new people and finding ways to help businesses grow.