KATHARINE HERRING PHARES
Financial Services Marketer
Brooklyn,NY
Summary
Results-driven marketing executive with more than 15 years of experience in financial services and loyalty management. Proven success at multiple Fortune 50 companies developing new products, managing product P&Ls and orchestrating marketing campaigns that increased revenue, market share and profitability. Strategic thinker capable of creating innovative solutions, communicating a vision and collaborating across teams to achieve results.
Overview
22
22
years of professional experience
5
5
years of post-secondary education
Work History
JPMORGAN CHASE
Independent Consultant
New York, NY
01.2010 - 01.2015
- Working on special projects for the GM of the United Cobranded Cards at Chase
- Launched loyalty building programs and benefits to increase acquisition, spend and retention.
MORGAN STANLEY
Executive Director
Purchase, NY
07.2006 - 07.2009
- Oversaw Morgan Stanley’s portfolio of Credit Card Products and associated Reward Programs offered to high-net-worth clients.
MERRILL LYNCH
Director
New York, NY
01.2005 - 07.2006
- Led product development effort for MERRILL+, ’s first credit card launched in 2004
- Managed Loyalty Programs for Merrill Lynch’s credit and debit card portfolios with over 20 billion points outstanding and more than $100MM in annual program management expenses.
MERRILL LYNCH
Vice President
New York, New York
01.2003 - 01.2005
AMERICAN EXPRESS
Director, Consumer Cards Group
New York, NY
01.2001 - 10.2003
- Identified and developed non-traditional reward categories representing high growth potential and cost saving opportunities for Membership Rewards.
- Supported business development, sales and marketing efforts for retail partners and small businesses.
AMERICAN EXPRESS
Manager, Consumer & Business Card Groups
New York, New York
01.1998 - 01.2001
NABISCO, INC
Brand Management MBA Intern
Parsippany, NJ
05.1997 - 08.1997
CALVIN KLEIN
Marketing Manager
New York, NY
01.1992 - 06.1996
MCKEE GALLERY
Gallery Manager
New York, NY
10.1991 - 01.1992
Education
M.B.A. - COLUMBIA BUSINESS SCHOOL
Marketing
New York, NY 09.1996 - 05.1998
B.A. - JOHNS HOPKINS UNIVERSITY
Art History
Baltimore, MD 09.1987 - 05.1991
Additional Awards & Philanthropy
VOLUNTEER AND PHILANTHROPIC WORK FOR JOHNS HOPKINS UNIVERSITY
2nd Decade Alumni Society Member (2001-2010)
Reunion Team Volunteer (2021)
Two Time Hopkins Lacrosse Board Member (2018-present)
Endowed Katharine Herring Phares Lacrosse Scholarship (Annually)
Sponsor of Phares' Family Grant Award (Annually)
AWARDS & HONORS
Rose Traveling Fellowship Recipient (1990)
Princeton University Cyprus Archaeological Expedition Team Member (1989)
Two time All-American and Captain of both Field Hockey and Lacrosse Teams (1990-91)
JHU Catherine P. Cramer Award for Best Female Athlete of the Year (1991)
United States Travelling Lacrosse Team Member (Japan 1991)
Timeline
JPMORGAN CHASE
Independent Consultant
01.2010 - 01.2015
MORGAN STANLEY
Executive Director
07.2006 - 07.2009
MERRILL LYNCH
Director
01.2005 - 07.2006
MERRILL LYNCH
Vice President
01.2003 - 01.2005
AMERICAN EXPRESS
Director, Consumer Cards Group
01.2001 - 10.2003
AMERICAN EXPRESS
Manager, Consumer & Business Card Groups
01.1998 - 01.2001
NABISCO, INC
Brand Management MBA Intern
05.1997 - 08.1997
M.B.A. - COLUMBIA BUSINESS SCHOOL
Marketing
09.1996 - 05.1998
CALVIN KLEIN
Marketing Manager
01.1992 - 06.1996
MCKEE GALLERY
Gallery Manager
10.1991 - 01.1992
B.A. - JOHNS HOPKINS UNIVERSITY
Art History
09.1987 - 05.1991