Ebony N. Washington

Planned and executed various corporate marketing campaigns. Strategically assessing promotional assets used for each channel/vehicle associated within the campaign based on analytics and metrics to generate leads and ROI's.

• Generated and tracked all campaign and event UTMs - later used to create QR codes and metrics
• Project managed marketing campaigns and events through WRIKE - ensuring assets and deliverables are organized and met prior to deadlines/launch
• Strategically assisted marketing managers in crafting campaigns - arranging essential channels/vehicles and deliverables
• Created DE&I monthly web series featuring BV professionals - Interviews were displayed nationally on DE&I specific webpages
• Lead corporate newsletter team of four professionals - producing monthly brand eNewsletters circulating to over 8,000 + professionals

Telecommunications Division - Land Services & Acquisition Group - AT&T

• Provided project support to five national site acquisition managers - project management, scope analysis and SMART entries
• Cross trained professionals - created project specific training documents used by acquisition director and managers
• Served as liaison between client, stakeholders and construction managers - providing project analysis and PACE reports
• Crafted jurisdictional presentations (project projections and metrics) used at city hall and permitting meetings
• Collaborated with finance department on project check request - creating and submitting final request through GeoTrak

Telecommunications Divison - Sprint PMO

• Coordinated weekly recap meetings using Power BI - presenting to client and stakeholders
• Submitted and approved final construction and site acquisition cost directly to Sprint to begin ground work
• Improved deliverable intake process by meeting all constructional agreements a week prior to constriction deadlines
• Decreased purchase order backlog by 80% through streamlining the current daily process used to resolve/close out past due invoice

Telecommunications Division (short - term position)

• Overseen marketing social media content platforms with over 3,000 subscribers/followers
• Collaborated on the design and review of new marketing materials for all four telecommunications business lines
• Created promotional telecommunications marketing overview presentation (internal/external use) - presented to CEO and marketing directors
• Managed over 30 + incoming RFP/RFI marketing request for each business line
• Generated telecommunications June (2019) quarterly newsletter - circulating to over 2,500 professionals

Telecommunications Division - NORAD Administrator - AT&T Turf

• Served as DBA project lead in over 90 + AT&T construction builds - increasing on time deliverables
• Created and maintained AT&T invoice tracker to ensure all constructional requirements are approved and met prior to construction
• Engineered client invoice tracker with close out team - eliminating past due invoices by 80%
• Wrote and maintained technical and functional specifications to document database intentions and requirements
• Developed scripts and processes for data integration and maintenance

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Researched industry and marketplace trends to develop marketing solutions and enhance business operations
• Introduced organic promotional social media content via Facebook, Twitter and LinkedIN
• Ushered long term community allies and partnerships with connecting firms and the City of Grandview
• Crafted ongoing metrics reports to improve and identify specific promotional needs for client events
• Collaborated with office manager and physician on leveraging past promotional collateral to ensure compliance with updated brand guidelines

• Communicated with donors daily via overseeing three of the four company email accounts - increasing donor engagement
• Soley supported marketing and donor services team of 12 + professionals
• Accurately produced marketing/donor services financial expense reports for each fiscal year
• Presented reoccurring donor database performance statements - identifying and categorizing donors and members
• Increasing web traffic - providing brand messaging across the company enterprise allowing for "real-time" updates
• Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings