Edward Ethridge
Ft. Lauderdale,FL
I'm training for life
David Goggins
Summary
Award-winning content producer
I’m looking for the next adventure in my
career. Seeking energetic, creative
professionals looking to create engaging
content that delivers results for clients
Overview
35
35
years of professional experience
Work History
Owner
Production, Ed Ethridge Productions
07.2007 - Current
- Established as solo enterprise, achieved over $600k in gross sales and 6 employees in first three years
- Managed day-to-day business operations
- Consulted with customers to assess needs and propose optimal solutions
- Trained and motivated employees to perform daily business functions
- Evaluated suppliers to maintain cost controls and improve operations
- Established foundational processes for business operations
- Enhanced operational efficiency and productivity by managing budgets, accounts, and costs
- Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers
- Trained and developed team members to build human capital
- Used knowledge of market trends to create value-added solutions resulting in significant increase in revenues
- Conducted target market research to discover customer needs and analyze competitor trends
- Established, optimized and enforced business policies to maintain consistency across industry operations
- Generated revenues yearly and effectively capitalized on industry growth
- Introduced new methods, practices, and systems to reduce turnaround time
- Put together realistic budgets based upon costs and fees for successfully operating business
- Interacted well with customers to build connections and nurture relationships
- Trained new employees on proper protocols and customer service standards
Editor/Video Dept. Supervisor
Zimmerman & Partners
06.1999 - 07.2007
- Starting on night shift, worked up to producing national broadcast creative for Nissan, Kmart, Papa John’s and others
- Assisted agency studio in going from least profitable division to most profitable
- Worked with numerous creative directors to bring their visions to life.
- Managed team of 22 employees, delegated tasks and held each employee accountable for completing assignments
Asst. Supervisor
Teleview Racing Patrol
01.1989 - 01.1999
- Started as cameraman and worked up to assistant supervisor
- Edited nightly recap show
- Helped construct 45’ live production truck from scratch
- Worked in satellite uplink/downlink truck
- Oversaw 20 camera live show as technical director and eventually became assistant director of daily live broadcast operations
Education
Some College (No Degree) - Communications
Skills
- Dir of photography/cam op
- Creative direction
- Adobe expert; After Effects, Premiere
- Photoshop, Illustrator etc
- 20 years experience in 3D:
- Cinema 4D Maxon One suite
- Davinci Resolve Studio
- Final Cut Pro
- Avid certified
- Pro Tools
- Http://wwwethridgeproductionscom
- Contact
- Video Editing
- Digital Content Management
- Audience Engagement
- Web Site Design
- Digital Photography
- Understanding of Content
- Social Media Expertise
- Digital Marketing
- Adobe Systems Adobe Premiere Pro
- Apple Final Cut Pro X
- Cloud Applications
- Promotional Video Development
- Media Production
- Script Development
- Creative Direction
- Content Curation
- Client Consultations
- Story Development
- Traditional Marketing
- Critical Thinking
- Project Proposals
- Color Correction
- Video Editing Software
- Adobe Certified Expert
- Manage Personnel
- Talent Agreement Preparation
- Web Page Creation and Editing
- Video and Teleconferencing
- Graphics and Photo Imaging Software
- Internet Media Advertising
- Brand Development
- Non-Linear Editing System (NLE)
- Artistic Activities Coordination
- Production Details Brainstorming
- Product Distribution Supervision
- Live Production and Sitcom Experience
- Online Content Development
- Unique Content Creation
- Consult with Clients
- Multi-Camera Program Processes
- Films and Recordings Direction
- Production Progress Reporting
- Story Editing
- Video Conferencing Software
- Excellent Interpersonal Communication
- Develop Advertising Campaigns
- Pre- and Post-Production Proficiency
- Articulate Communication
- Research
- WordPress
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Timeline
Owner - Production, Ed Ethridge Productions
07.2007 - Current
Editor/Video Dept. Supervisor - Zimmerman & Partners
06.1999 - 07.2007
Asst. Supervisor - Teleview Racing Patrol
01.1989 - 01.1999
University of Florida - Some College (No Degree), Communications
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