Ed Tatro
Highlands Ranch,COLORADO
Summary
Driven Area Sales Manager with 20+ years of experience in management capacity and strong competitive sales drive, adaptability and perseverance. Well-honed listening skills and problem-solving attitude to uncover needs and overcome objections to close sales and achieve goals within multiple assigned territories. Successfully motivates and develops sales teams in results-driven and customer-focused environments with positive attitude towards achievement.
Overview
24
24
years of professional experience
Work History
Area Sales Manager
Coors Distributing Company
10.2017 - Current
- Train and develop sales personnel to achieve and or exceed sales, distribution, quality, and budget objectives.
- Build and maintain culture of inclusion allowing each team member the opportunity to thrive in their environment.
- Use analytics and scan data to develop sales plans, strategies, and presentations.
- Performance evaluation of sales team.
Chain Sales Manager
Coors Of Las Vegas
04.2000 - 09.2022
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Managed accounts to retain existing relationships and grow share of business.
- Compiled and analyzed data to determine approaches to improve sales and performance.
Sr. Sales Manager On Premise
Coors Distributing Company
05.2013 - 09.2017
- Accountable for maximizing sales growth for all products by implementing established sales and marketing programs to achieve or exceed CDC objectives.
- Direct the operation of sales department within established budget to meet CDC’s financial plan.
- Over see and direct sales efforts for channel through recruitment, training, and evaluating personnel.
- Assure quality of product, service, and customer rapport through supervision of personnel and personal auditing in the trade to increase market sales and distribution.
Area Sales Manager
Coors Distributing Company
03.2005 - 04.2013
- Executed proven strategies to hit sales quota and help company achieve goals.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
- Built lasting relationships with clients through outstanding customer service interactions.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
Education
Bachelor of Science - Hotel And Restaurant Administration
University of Nevada - Las Vegas
Las Vegas, NVSkills
- Category Management
- Territory Management
- Sales Team Supervision
- Market Trend Analysis
- Brand Development
- Marketing Strategy Development
- Sales Targeting
- Strategic Planning
- Rapport and Relationship Building
- Price Structuring
- Quality Control
- Distribution
Timeline
Area Sales Manager
Coors Distributing Company
10.2017 - Current
Sr. Sales Manager On Premise
Coors Distributing Company
05.2013 - 09.2017
Area Sales Manager
Coors Distributing Company
03.2005 - 04.2013
Chain Sales Manager
Coors Of Las Vegas
04.2000 - 09.2022
Bachelor of Science - Hotel And Restaurant Administration
University of Nevada - Las Vegas
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