Eddie Eixenberger
Minneapolis,Minnesota
Summary
Change Agent with a strong track record of developing culture, growing people, and hitting revenue goals across multiple verticals within MiLB, MLB, and The Bowl Industry.
Overview
10
10
years of professional experience
Work History
Vice President, Ticket Sales & Strategy
Minnesota Twins
10.2022 - Current
- Oversee all retention, ticket, and premium sales efforts
- Lead total staff of 45 team members
- Lead dynamic pricing and single game strategy initiatives
- Member of stadium capital improvement team
- Set all-time Opening Day revenue record at Target Field
- Currently constructing all-new Twins Membership program
Vice President, Ticketing & Merchandising
Fiesta Bowl Organization
03.2022 - 10.2022
- Oversee all premium, hospitality, operations and merchandising sales strategy efforts
- Successfully led RFP ticketing system process
- Signed SeatGeek as official primary and secondary market partner to assist efforts in maximizing dynamically-priced inventory
- Manage partnership with Dyehard Fan Supply
- Set all-time NY6/CFP revenue record
Director, Ticket Sales
Fiesta Bowl Organization
10.2019 - 03.2022
- Develop and oversee all pricing, sales, service, and strategy initiatives
- Work closely with marketing and communications department heads to execute sales campaigns
- Set ticket revenue record for CFP Semi-Final Game in 2019-20
- Set premium hospitality record for 2021-22 Fiesta Bowl
- Successfully signed 3 major ticketing partnerships for 2021-22 Fiesta Bowl
- Hired, trained, and developed sales specialists focusing on membership retention, ticket sales, and premium sales
- Created 365 membership model
- Created new social-space, subscription-model membership for Fiesta Bowl
- Created new hospitality bleacher concept for Guaranteed Rate Bowl
Director, New Business
Oakland Athletics
01.2019 - 09.2019
- Grew membership revenue nearly 280% in one year
- Highest membership revenue ($7.2 Million) in organizational history
- Highest number of membership accounts sold in organizational history
- Tripled membership accounts in one year
- Initial designer of A's Access membership model framework
- Oversaw sales of all new coliseum capital projects, offerings, and pricing - Lounge Seats, Theater Boxes, and Terrace Tables
- Led 14 Account Executives and 1 Director
Director, CORE Program
Oakland Athletics
01.2018 - 09.2019
- Built completely original, entry level program with heavy emphasis on sales fundamentals and secondary focus of continuous learning initiatives within Athletics organization
- Oversaw all recruitment, training, development, and curriculum within CORE program
- Promoted and placed 80% of inaugural Associates into new roles within Athletics organization and other teams
- Led 20 Associates and 1 Manager
Sr. Manager, Ticket Sales
Sacramento River Cats
09.2016 - 12.2017
- Led all Business and Group Sales efforts
- Led MiLB in Group Tickets sold
- Sold out all premium spaces/clubs at Raley Field
- Managed 12 Account Executives
Group Sales Manager
Sacramento River Cats
12.2015 - 08.2016
- Selling Manager of full menu while also overseeing entire Group Sales team
- Team sold most group tickets in organization history
- Team sold most group tickets in MiLB
- Managed 6 Account Executives
Sr. Group Account Executive
Sacramento River Cats
09.2015 - 11.2015
- Primary focus of school programs (hit 150% of goal)
- Mentored staff of 3 rookie account executives
- Led all of MiLB in total attendance
Group Account Executive
Sacramento River Cats
11.2013 - 08.2015
- Heavy concentration of religious affiliations, non-profits, and school programs
- Grew all 3 group categories (RA, NPO's, and SP's)
- Secondary focus of cross-selling suites/hospitality and memberships. Led PCL in attendance 13'-15'
Education
BBA - General Business & Human Resource Management
Boise State University
Boise, ID05.2012
Skills
- Team leadership
- Staff development
- Public speaking
- Sales strategy
- Sales team training
- Team building
- Recruitment
- Mentoring and coaching
Timeline
Vice President, Ticket Sales & Strategy
Minnesota Twins
10.2022 - Current
Vice President, Ticketing & Merchandising
Fiesta Bowl Organization
03.2022 - 10.2022
Director, Ticket Sales
Fiesta Bowl Organization
10.2019 - 03.2022
Director, New Business
Oakland Athletics
01.2019 - 09.2019
Director, CORE Program
Oakland Athletics
01.2018 - 09.2019
Sr. Manager, Ticket Sales
Sacramento River Cats
09.2016 - 12.2017
Group Sales Manager
Sacramento River Cats
12.2015 - 08.2016
Sr. Group Account Executive
Sacramento River Cats
09.2015 - 11.2015
Group Account Executive
Sacramento River Cats
11.2013 - 08.2015
BBA - General Business & Human Resource Management
Boise State University
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